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Whitney Hoversten's Impactful Design Features Elation Lighting For Bruno Mars

Business

Whitney Hoversten's Impactful Design Features Elation Lighting For Bruno Mars
Business

Business

Whitney Hoversten's Impactful Design Features Elation Lighting For Bruno Mars

2024-10-25 00:11 Last Updated At:00:35

LOS ANGELES, Oct. 25, 2024 /PRNewswire/ -- Bruno Mars is undeniably captivating, and behind the scenes lighting designer Whitney Hoversten is shaping the visual spectacle of his shows using cutting-edge lighting. From his eight-year residency at Park MGM in Las Vegas to selling out stadiums worldwide, Hoversten has employed weatherproof Elation PROTEUS lighting to enhance and complement the global superstar's dynamic performances.

For over a decade, Mars has reigned as one of the music industry's most successful artists, with a string of hits spanning multiple genres and 15 Grammy Awards. Unsurprisingly, demand for his performances is at an all-time high. This year began with seven sold-out shows at the Tokyo Dome in Japan, followed by performances in Mexico, and Asia, the grand opening of LA's new Intuit Dome, and regular dates at his Las Vegas residency. He played in Brazil this fall with a record-setting number of shows and will wrap up the year back in Vegas.

Always evolving
Hoversten has been along for the ride for nearly eight years and his position has evolved. Today, he wears many hats including production designer and describes this year's journey as less of a tour and more of a series of always-evolving one-off shows. He notes that the current setup has grown from the 24K Magic World Tour, one of the most successful tours of all time.

Though Mars' popularity has soared since his album debut in 2010, it's only in recent years that he has filled stadiums. Following one-off stadium shows at Allianz Stadium in Sydney in late 2022 and a series of sold-out performances in Japan, Hoversten says the momentum truly skyrocketed, and stadiums quickly became the new 'norm.' However, with a packed schedule, the designer had to adapt the design on the fly, utilizing existing infrastructure and programming.

Stadium scale
As more stadium shows were added to the schedule, it became clear that he needed to elevate the show's lighting design to a true stadium scale. In late 2023, Production Manager Joel Forman and Hoversten decided it was time to put an intentional stadium show design together.

"It was very clear that we needed to modernize the design, from the overall shape of things up to the fixtures we were using," Hoversten stated. "As we played more outdoor stadiums, IP rating became critical, especially for our upcoming shows in Brazil. I found the PROTEUS RAYZOR 760 to be the perfect fit for this next phase of the show's evolution."

A tight schedule
Given their busy schedule, the designers knew they were never going to have a lengthy rehearsal period or extensive programming time. Indeed, they only had a couple of days of previz to clone and reprogram the show to accommodate the new fixtures. The limited time frame also meant that Hoversten was tasked with designing a show that would use existing assets and infrastructure rather than custom-fabricated pieces.

"Given the nature of the shows, and it not being a formal tour, we knew we were not going to have the luxury of 100+ shows to offset the cost of any specialty custom elements," Hoversten remarked. "The gear and design had to fit on a plane to accommodate flying almost everywhere, so logistics played a critical role in the design." Fuse Technical Group is the lighting vendor for Mars' shows and the designer says they were extremely helpful and accommodating throughout the design process.

Background with impact
The design evolution involved a massive wall of 344 PROTEUS RAYZOR 760 fixtures that debuted at a series of performances at the Tokyo Dome earlier this year. The wall surrounds Mars and his band, with additional lights installed across six overhead trusses. Hoversten says the design stems from direct input from Mars who is highly particular about the aesthetics and wants to ensure that every show has its big moments. Social media's influence also played a role, as the performer wanted a backdrop that would look good across all digital platforms from any vantage point in the stadium.

PROTEUS RAYZOR 760
The PROTEUS RAYZOR 760 is an IP65-rated wash effects light with zoom equipped with seven independently controlled 60W RGBW LEDs. Hoversten uses them for their eye-candy visuals, mid-air beams, and big wash capability. One feature of the fixture that the designer has found especially useful is the SparkLED background twinkle effect.

"SparkLED fits in naturally in our show," he says, "and is especially effective when you have the fixture in large quantities as we do. It adds a fresh look and gives the design added expression. I find myself using it in many songs, especially ballads, where we create a star curtain or star ceiling. It's been a great tool to have in the toolbox, and certainly another layer to help keep things feeling fresh in each song."

PROTEUS HYBRID MAX
In phase two of the redesign, Hoversten introduced 112 PROTEUS HYBRID MAX fixtures across the wall and overhead trusses. The PROTEUS HYBRID MAX is an IP66-rated upgrade of Elation's pioneering PROTEUS HYBRID that can be used as a beam, spot, or wash light. It houses all-new technology like Fast Advanced Features, Tri-Tier Animation, and SpinSync tracking, along with a massive toolbox of visual FX.

"We really show the range of what it can do," Hoversten says. "Tight beams, gobo looks, animation, prism—it's a Swiss-army-knife of a light." In a few songs, the fixture's continuous pan feature adds a new dynamic and feel to the show. "It's a big look that really gets people's attention."

Hoversten adds that he also modified Mars's Las Vegas residency late last year, featuring a similar design using 387 PROTEUS RAYZOR 760s and 32 PROTEUS HYBRID MAX.  

With his unique showmanship and infectious energy, Bruno Mars has a unique ability to get entire stadiums on their feet and dancing, no matter where he plays in the world. The stage production enhances the experience, creating a visually spectacular experience that complements the energy and excitement Bruno Mars brings to every performance.

Crew
Whitney Hoversten – Lighting Designer
Jorge "Soline" Velasquez – Crew Chief
Thomas Poje – Spot/Network Tech
Ryan Lecomte – Dimmer Tech
Dominic Hickman – FOH Tech
Jeremy Dehn – Lighting Tech
Juan Velasquez – Lighting Tech
Brian "Bubba" Bukovinski – Lighting Tech
Victor Cruz – Lighting Tech

Photos:  Daniel Ramos

About Elation
At Elation, we represent the elite in the lighting industry. We design and manufacture a comprehensive range of best-in-class entertainment lighting products valued by production/rental houses and lighting designers the world over. Our dedication to extraordinary quality and creative solutions has established us as the go-to choice for professionals. With a storied legacy of brilliance, our influence extends from iconic stages to cutting-edge studios across the globe. We also offer an advanced line of lighting control products through Obsidian Control Systems, as well as a full range of dependable specialty effects called Magmatic. We invite you to take a closer look at www.elationlighting.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Whitney Hoversten's Impactful Design Features Elation Lighting For Bruno Mars

Whitney Hoversten's Impactful Design Features Elation Lighting For Bruno Mars

JOHOR BAHRU, Malaysia, Oct. 25, 2024 /PRNewswire/ -- BIG CARiNG Group proudly announces the unveiling of its revolutionary Cancer Support Program, namely "Ribbon of Hope" for you and those you care for at the Biggest Health & Beauty Expo held at Mid Valley Southkey. This initiative is designed to support cancer patients and their caregivers throughout their cancer journey, addressing the growing need for affordable and accessible care for these communities.

Ribbon of Hope Cancer CARE Program: Affordable and Accessible Support  For You and Those You Care

The Ribbon of Hope Cancer CARE Program, a groundbreaking initiative aimed at providing holistic cancer support, is now available at selected BIG Pharmacy and CARiNG Pharmacy locations across Malaysia. This program is designed to be a lifeline of support for both cancer patients and their caregivers, offering crucial resources to aid in their cancer journey.

The Ribbon of Hope Cancer CARE Program is structured around four essential pillars, known as CARE:

Mr Chong Yeow Siang, Managing Director of CARiNG Pharmacy and spokesperson of BIG CARiNG Group, emphasizes, "Our goal with the Ribbon of Hope Cancer CARE Program is to provide a lifeline of support for cancer patients and their families and help navigate patients on their challenges. Through Ribbon of Hope Cancer CARE Program, BIG Pharmacy and CARiNG Pharmacy are committed to offer meaningful, compassionate care and practical resources that meet the unique needs of both patients and caregivers."

Speech by NCSM Representative and MOU Signing with NCSM: A Commitment to Meaningful Collaboration

The launch event saw an impactful speech delivered by Dr Jason Chin Yu Aun, representative of the National Cancer Society of Malaysia (NCSM). He highlighted the importance of collaboration in enhancing public awareness on cancer prevention and screening, as well as the vital role that partnerships like the one between NCSM and BIG CARiNG Group play in improving access to early detection initiatives and supportive care.

Following his speech, the event's highlight unfolded with the signing of a Memorandum of Understanding (MOU) between BIG CARiNG Group and NCSM. This formal collaboration marks a significant step towards increasing cooperation in providing cancer awareness, early detection initiatives, and supportive care across the country.

The MOU was signed by Mr. Lee Meng Chuan, CEO of BIG CARiNG Group; Dr Jason Chin Yu Aun, Medical Officer & Community Health, Operation Lead, CARE Department, Witness by Mr Chong Yeow Siang, Managing Director of CARiNG Pharmacy and Mr. Nik Muhammad Amirul Adli Bin Nik Mohd Sidek, Assistant Coordinator, Guided Patient Support. This official agreement solidifies BIG CARiNG Group's dedication to offering meaningful, compassionate care for cancer patients nationwide.

Health Screening Initiative for Johor Communities

As part of the Health & Beauty Expo, BIG CARiNG Group has partnered with the National Cancer Society of Malaysia(NCSM) to organize a health screening initiative for the Johor communities. The health screening will offer vital services including HPV Vaccinations, Clinical Breast Examinations, Prostate-Specific Antigen Tests, Hepatitis B and Hepatitis C Rapid Antigen Tests, Smokerlyzer Breath Test and doctor's consultation. This initiative underscores BIG CARiNG Group's commitment to early detection and proactive healthcare, ensuring the well-being of the local community through accessible and preventive health services.

Support for Tunku Laksamana Johor Cancer Foundation

In a show of continued support for the cancer community, BIG CARiNG Group also made a generous donation to the Tunku Laksamana Johor Cancer Foundation. The donation included a RM20,000 sponsorship and an additional voucher sponsorship worth RM10,000. Encik Mohd Ikmal Izam Bin Zaini, a representative from the foundation, graciously accepted the contribution during the ceremony.

The successful introduction of the Ribbon of Hope Cancer CARE Program, alongside the health screening initiative, marks an exciting new chapter for BIG CARiNG Group, further cementing its commitment to providing meaningful, compassionate care for cancer patients and their families across Malaysia.

For more information on cancer awareness and support, please visit the National Cancer Society of Malaysia.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Ribbon of Hope: A Collaborative Cancer Support Initiative by BIG Pharmacy and CARiNG Pharmacy

Ribbon of Hope: A Collaborative Cancer Support Initiative by BIG Pharmacy and CARiNG Pharmacy

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