ABU DHABI, UAE, Nov. 5, 2024 /PRNewswire/ -- Hollywood couple Elsa Pataky and Chris Hemsworth have collaborated with Experience Abu Dhabi, sharing all the city has to offer blending rich culture, adventure, and peaceful escapes, with incredible weather and endless experiences for every kind of traveller to enjoy at their own pace.
The two-year partnership was announced with a campaign film that features the duo on set, dreaming of a much-needed holiday. Using a mix of comedy and action, the film sees the couple agree that they could use an escape and imagine the blissful moments they could be experiencing in a destination that has it all...Abu Dhabi.
Elsa commented on putting family first: "When it comes to family holidays, Abu Dhabi has it all. Whether it is for us as a couple or a family, every day here is a new adventure, there is something for each one of us to enjoy and discover. My kids have fallen in love with Abu Dhabi, as it gives them a playground for all the things they want to do. Whether it's theme parks with exciting roller coasters, dune bashing and horse riding in the desert to catching the best wave, Abu Dhabi has it all and is now our must-do holiday spot."
Chris reflected on creating memories: "We're thrilled to partner with Experience Abu Dhabi. Abu Dhabi's got everything we love all in one place. The adventures have left us with amazing memories that will last a lifetime—you can tell how special it was since the kids didn't want to leave. We've loved everything about the culture, the people and the experiences. It's a place where we can unwind, and relax, with the feeling of being at home. We've travelled the world, but Abu Dhabi has captured our hearts. We're already planning for our next trip!"
As heard in the film, the message "Could Use A Vacation Right Now" resonates with the world. So many of us are drowning in deadlines, work commitments, and a never-ending to-do list—dreaming of that next great holiday. In Abu Dhabi, you can swap your daily routine for the perfect escape, from inspiring cultural experiences to galloping across desert dunes, riding waves at Surf Abu Dhabi and reconnecting with loved ones under a stunning sunset on a white-sand beach.
The campaign film showcases how Abu Dhabi inspires every family to find their own pace—a destination brimming with new adventures and countless opportunities to create lasting memories. From kayaking around Louvre Abu Dhabi to thrilling rollercoasters, all wrapped in the warmth of Emirati hospitality, the couple had the perfect family getaway. They savoured traditional Emirati cuisine before sunset strolls on the beach, feeling welcomed and at ease.
H.E. Nouf Mohamed Al-Boushelaibi, Executive Director of Strategic Marketing & Communications at DCT Abu Dhabi, said: "We're incredibly passionate about sharing Abu Dhabi with the world and are proud to have Elsa and Chris partnering with us. Their dynamic energy and love for discovery highlights everything Abu Dhabi has to offer from inspiring cultural experiences to adventures, creating meaningful and lasting memories, all at their own pace."
Get inspired by Chris and Elsa's dream-come-true adventure in Abu Dhabi and watch the new film here.
About Experience Abu Dhabi:
Experience Abu Dhabi is the destination brand of the Department of Culture and Tourism – Abu Dhabi.
DCT Abu Dhabi drives the sustainable growth of Abu Dhabi's culture and tourism sectors and its creative industries, fuelling economic progress and helping to achieve Abu Dhabi's wider global ambitions.
By working in partnership with the organisations that define the emirate's position as a leading international destination, DCT Abu Dhabi strives to unite the ecosystem around a shared vision of the emirate's potential, coordinate effort and investment, deliver innovative solutions, and use the best tools, policies and systems to support the culture and tourism industries.
DCT Abu Dhabi's vision is defined by the emirate's people, heritage and landscape. We work to enhance Abu Dhabi's status as a place of authenticity, innovation, and unparalleled experiences, represented by its living traditions of hospitality, pioneering initiatives and creative thought.
For more information about the Department of Culture and Tourism – Abu Dhabi and the destination, please visit: dct.gov.ae and visitabudhabi.ae
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Could use a vacation right now: Elsa Pataky and Chris Hemsworth Partner with Experience Abu Dhabi
Could use a vacation right now: Elsa Pataky and Chris Hemsworth Partner with Experience Abu Dhabi
Could use a vacation right now: Elsa Pataky and Chris Hemsworth Partner with Experience Abu Dhabi
Could use a vacation right now: Elsa Pataky and Chris Hemsworth Partner with Experience Abu Dhabi
LAS VEGAS, Jan. 6, 2025 /PRNewswire/ -- Govee, a global leader in smart ambient lighting innovation, is launching its new AI-powered Gaming Pixel Light, Mini Panel Lights, and the Table Lamp 2 Pro x Sound by JBL at Govee's CES 2025 experience at Venetian Expo booth 51916. Govee is revolutionizing how lighting enhances daily life, creating personalized, immersive experiences that elevate every moment. "Bring Color to Daily Life" is a new concept that aims to bring vibrant ambient lighting to every corner of the home, fostering connections with users on both practical and emotional levels, and making everyday moments brighter and more enjoyable.
Creative Lighting For Personalized Space: Gaming Pixel Light, Mini Panel Lights and Table Lamp 2 Pro x Sound by JBL
Govee's Gaming Pixel Light delivers a richer pixel art experience with more precise, vibrant displays, empowering users to unlock their creativity through enhanced AI Lighting bot technology and DIY personalized features. There is a wide array of pixel content, from real-time weather updates and time displays to NBA schedules and Bitcoin information.The retro electronic speaker combines pixel art with 8-bit music, creating a vibrant and immersive visual experience. With its easy installation—suitable for both hanging and tabletop setup- this pixel light seamlessly combines functionality with fun, elevating every gaming session.
The new Govee Mini Panel Lights redefine playfulness and customization with its compact design and unparalleled versatility. Experience enhanced vibrancy with RGBIC colors brought to life through a curved transparent lampshade and 15 lamp beads, delivering a stunning three-dimensional effect that transforms any room. The advanced built-in MCU chip in the product takes the guesswork out of creating stunning designs. Once the panel lights are assembled, the app intelligently recognizes the layout, eliminating the need for users to manually check each panel—offering a seamless and effortless setup experience. Enjoy ultimate customization freedom with push-type connections supporting up to 120 panels and over 50 lighting effects, unlocking limitless possibilities for creative expression and transforming your space into a personalized masterpiece.
The Govee Table Lamp 2 Pro x Sound by JBL elevates home entertainment with a pioneering combination of audio and visuals brought to life by Govee's industry-leading RGBICWW lighting technology and JBL's expertise in powerful, high-quality sound. Enjoy the next level immersive audio-visual experience with real-time light and sound synchronization, harmonizing dynamic visual effects to the beats of your favorite music. The Table Lamp 2 Pro x Sound by JBL features an expanded curved lighting surface with an ultra-high density array of 210 independently-controlled LED beads, delivering a vibrant spectrum of colors, warm-to-cool white light. The portable and rechargeable lamp offers flexibility to enjoy the ultimate light and sound experience anywhere in your home.
Bring Color to Daily Life with Govee's New Ambient Lighting Innovations
Lighting is essential to daily life, shaping everything from productivity to personal expression. Besides white lighting for daily living, colored lighting is important for setting vibes and moods, making at-home entertainment more enjoyable. In 2025, Govee continues to lead the way in smart ambient lighting with advanced technologies such as RGBICWW and LuminBlendâ„¢, seamlessly integrating warm white and dynamic colored lighting. These innovations enable users to create tailored lighting environments for productivity, relaxation, or entertainment. Govee will showcase a wide range of new products to enhance every home at this year's event:
Industry Leading AI Lighting and Matter Integration
Govee is revolutionizing lighting experiences with the Govee AI Lighting Bot, an advanced AI-powered system that enables users to create highly personalized lighting effects. Featuring a self-trained large-scale model with 12 billion parameters and an innovative color-tuning algorithm, it delivers exceptional accuracy and dynamic AI lighting effects, perfect for both linear and surface lighting. With a user-friendly interface and the ability to quickly generate and customizable AI lighting effects in just one second, the AI Lighting Bot offers unparalleled creative flexibility. Supporting over 200 Govee products, it seamlessly integrates with Govee's AI Dreamview, empowering users to easily apply AI-generated effects and tailor their lighting to fit any mood or style.
A growing number of Govee products now support the Matter standard, enabling effortless integration with major smart home systems like Google Assistant and Alexa. This enhanced compatibility simplifies smart lighting, making it more accessible, efficient, and enjoyable for everyday use.
CES Showcase and Product Availability
CES attendees will be the first to explore the latest from Govee at Venetian Expo, Booth No.51916, including how elevated smart ambient lighting enhances everyday living through creativity, connection, and more.
Featured products like the Govee Gaming Pixel Light and Govee Table Lamp 2 Pro x Sound by JBL will be available in late Q2 2025. Govee Mini Panel Lights are currently available on the Govee website and Amazon, retailing for $99.99. For more details about the brand, please visit govee.com.
About Govee
Govee has been revolutionizing the smart living experience since 2017, with innovative, efficient, and hassle-free ambient lighting solutions for the entire home. From living spaces and gaming setups to outdoor areas and beyond, Govee smart lighting is not just visually stunning, but transforms everyday moments into personalized and engaging lighting experiences. Embracing the idea that "Lights Can Be Fun," Govee is committed to bringing vibrant ambient lighting to every corner of the home, to fostering connections with users on both practical and emotional levels, and to making everyday moments brighter and more enjoyable.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Govee Announces New Lighting Technology for Elevated Living Experiences at CES 2025
