ISTANBUL, Nov. 5, 2024 /PRNewswire/ -- Beko today announced it has been named a UiPath AI25 Award winner. recognizing its innovative use of AI and automation. The annual award program identifies the 25 most innovative UiPath customers using a combination of AI and automation as a strategic change enabler to accelerate bigger and bolder outcomes.
Beko has been utilizing RPA (Robotic Process Automation) technology since 2017, and it has become strategically crucial in the company's digital transformation and process digitalization efforts. In 2020, Beko further strengthened this commitment by investing in UiPath and establishing its own robot farm. To date, Beko has successfully automated 220 processes across its entire value chain and global operations, with 170 of those processes actively run by over 20 robots.
Beko's Digicrew Citizen Developer Program aims to enhance employees' digital capabilities, preparing them for the AI revolution through training in Data Analytics, Robotic Process Automation, and Low-code Application Development. The program has already up-skilled nearly 1000 employees, this year, DigiCrew will also expand to include Artificial Intelligence program.
Additionally, in 2023, Beko integrated AI-based Document Understanding technology with RPA to automate sales order and invoice management processes, resulting in cost and time savings. This innovation has improved the accuracy of document processing, even for non-standard documents. Looking ahead to 2024, Beko has also deployed the Test Suite on its B2C mobile applications to ensure consistent uptime and customer access, while conducting automated tests on company websites that collaborate with Beko for deals and campaigns.
Utku Barış Pazar, Chief Strategy and Digital Officer at Beko, said: "Winning the AI25 Award is a testament to Beko's commitment to leveraging AI and automation to drive innovation and efficiency across our global operations. With DigiCrew, we are amplifying the impact of digitization by upskilling our employees to automate their daily operational tasks. This initiative not only boosts individual productivity but also drives efficiency across our entire organization, empowering our workforce to embrace the future of work."
The UiPath AI25 Awards are designed to acknowledge customers using AI and automation to supercharge productivity; transform customer and employee experiences; deliver substantial return on investment; and support corporate, environmental, social, and governance (ESG) initiatives. Customers across the globe were invited to submit applications detailing how they have used AI and automation to redefine what's possible—not just in business, but in the way we work and live. The 25 winners were selected by a panel of expert judges for effectively articulating the business drivers, implementation, and results of their UiPath use case.
ABOUT BEKO 
Beko is an international home appliance company with 55,000 employees worldwide and global operations through its subsidiaries in 58 countries and 46 production facilities in 14 countries (i.e. Türkiye, UK, Italy, Romania, Slovakia, Poland, South Africa, Russia, Pakistan, India, Bangladesh, Thailand, China and Egypt). Beko has 22 brands owned or used with a limited license (Arçelik, Beko, Whirlpool*, Grundig, Hotpoint, Arctic, Ariston*, Leisure, Indesit, Blomberg, Defy, Dawlance, Hitachi*, Voltas Beko, Singer*, ElektraBregenz, Flavel, Bauknecht, Privileg, Altus, Ignis, Polar). Beko became the largest white goods company in Europe with its market share (based on volumes) and reached a consolidated turnover of 8 billion Euros in 2023. Beko's 31 R&D and Design Centers & Offices across the globe are home to over 2,300 researchers and hold more than 3,500 international registered patent applications to date. For the 5th consecutive year, the highest score in the DHP Household Durables industry (based on the results dated 27 October 2023) in the Dow Jones Sustainability Index of the S&P Global Corporate Sustainability Assessment was achieved.** Beko's vision is 'Respecting the World, Respected Worldwide.' 
 www.bekocorporate.com  
*Licensee limited to certain jurisdictions.  
**The data presented belongs to Arçelik A.Åž., a parent company of Beko. 
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Beko Wins Prestigious AI25 Award from UiPath for Innovative Use of AI and Automation
ABU DHABI, UAE, Nov. 5, 2024 /PRNewswire/ -- Hollywood couple Elsa Pataky and Chris Hemsworth have collaborated with Experience Abu Dhabi, sharing all the city has to offer blending rich culture, adventure, and peaceful escapes, with incredible weather and endless experiences for every kind of traveller to enjoy at their own pace.
The two-year partnership was announced with a campaign film that features the duo on set, dreaming of a much-needed holiday. Using a mix of comedy and action, the film sees the couple agree that they could use an escape and imagine the blissful moments they could be experiencing in a destination that has it all...Abu Dhabi.
Elsa commented on putting family first: "When it comes to family holidays, Abu Dhabi has it all. Whether it is for us as a couple or a family, every day here is a new adventure, there is something for each one of us to enjoy and discover. My kids have fallen in love with Abu Dhabi, as it gives them a playground for all the things they want to do. Whether it's theme parks with exciting roller coasters, dune bashing and horse riding in the desert to catching the best wave, Abu Dhabi has it all and is now our must-do holiday spot."
Chris reflected on creating memories: "We're thrilled to partner with Experience Abu Dhabi. Abu Dhabi's got everything we love all in one place. The adventures have left us with amazing memories that will last a lifetime—you can tell how special it was since the kids didn't want to leave. We've loved everything about the culture, the people and the experiences. It's a place where we can unwind, and relax, with the feeling of being at home. We've travelled the world, but Abu Dhabi has captured our hearts. We're already planning for our next trip!"
As heard in the film, the message "Could Use A Vacation Right Now" resonates with the world. So many of us are drowning in deadlines, work commitments, and a never-ending to-do list—dreaming of that next great holiday. In Abu Dhabi, you can swap your daily routine for the perfect escape, from inspiring cultural experiences to galloping across desert dunes, riding waves at Surf Abu Dhabi and reconnecting with loved ones under a stunning sunset on a white-sand beach.
The campaign film showcases how Abu Dhabi inspires every family to find their own pace—a destination brimming with new adventures and countless opportunities to create lasting memories. From kayaking around Louvre Abu Dhabi to thrilling rollercoasters, all wrapped in the warmth of Emirati hospitality, the couple had the perfect family getaway. They savoured traditional Emirati cuisine before sunset strolls on the beach, feeling welcomed and at ease.
H.E. Nouf Mohamed Al-Boushelaibi, Executive Director of Strategic Marketing & Communications at DCT Abu Dhabi, said: "We're incredibly passionate about sharing Abu Dhabi with the world and are proud to have Elsa and Chris partnering with us. Their dynamic energy and love for discovery highlights everything Abu Dhabi has to offer from inspiring cultural experiences to adventures, creating meaningful and lasting memories, all at their own pace."
Get inspired by Chris and Elsa's dream-come-true adventure in Abu Dhabi and watch the new film here.
About Experience Abu Dhabi:
Experience Abu Dhabi is the destination brand of the Department of Culture and Tourism – Abu Dhabi.
DCT Abu Dhabi drives the sustainable growth of Abu Dhabi's culture and tourism sectors and its creative industries, fuelling economic progress and helping to achieve Abu Dhabi's wider global ambitions.
By working in partnership with the organisations that define the emirate's position as a leading international destination, DCT Abu Dhabi strives to unite the ecosystem around a shared vision of the emirate's potential, coordinate effort and investment, deliver innovative solutions, and use the best tools, policies and systems to support the culture and tourism industries.
DCT Abu Dhabi's vision is defined by the emirate's people, heritage and landscape. We work to enhance Abu Dhabi's status as a place of authenticity, innovation, and unparalleled experiences, represented by its living traditions of hospitality, pioneering initiatives and creative thought.
For more information about the Department of Culture and Tourism – Abu Dhabi and the destination, please visit: dct.gov.ae and visitabudhabi.ae
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Could use a vacation right now: Elsa Pataky and Chris Hemsworth Partner with Experience Abu Dhabi
Could use a vacation right now: Elsa Pataky and Chris Hemsworth Partner with Experience Abu Dhabi
Could use a vacation right now: Elsa Pataky and Chris Hemsworth Partner with Experience Abu Dhabi
Could use a vacation right now: Elsa Pataky and Chris Hemsworth Partner with Experience Abu Dhabi
