SYDNEY, Nov. 8, 2024 /PRNewswire/ -- Aiper will join the Sixers family this summer, serving as a Major Partner of the club's BBL side and the Official Pool Cleaning Partner of the Sydney Sixers.
Like the Sixers, Aiper have the experience of their customers at their core, driven by a mission to simplify the pool cleaning process through innovative technology, freeing people up to enjoy the very best of summer.
One of the leading pool cleaning brands on the global market, Aiper will feature prominently on the back of the Sixers BBL playing shirts this season, in addition to providing memorable experiences to Sixers fans across the summer.
Aiper offers a comprehensive line of pool cleaning products, including robotic pool cleaners, pool skimmers, and handheld vacuums. At the core of Aiper's design is innovation, extending smart technology beyond phones and computers to transform outdoor pool maintenance.
Sydney Sixers General Manager, Rachael Haynes said the club was proud to partner with a brand dominating around the world.
"We're extremely pleased to welcome Aiper on-board for the upcoming BBL|14 season. If there are two activities that go hand-in-hand in summer here in Australia, it's cricket and spending time in the pool, so it's very fitting for us to be able to bring both together here.
"Aiper are passionate about their brand purpose and want to genuinely improve the lifestyle of their customers, giving them time back to enjoy their summer with family and friends.
"Like Aiper, we want to bring the very best of summer to our Sixers members and fans, and we're excited to partner with a brand so strongly aligned with our club values."
"We are excited to step onto the field with the Sydney Sixers, marking the start of an exciting innings together. This partnership brings together the dynamic spirit of the Sixers with Aiper's commitment to innovation and excellence." said Andres Gomes, General Manager of Aiper.
"Cricket is the heartbeat of summer in Australia, and we're proud to align with a team that embodies the passion, resilience, and teamwork that resonate deeply with fans. Through this collaboration, we're excited to introduce Aiper's advanced robotic pool cleaners to cricket lovers through memorable experiences and impactful connections both on match days and beyond. We look forward to an exhilarating season ahead and to leaving a lasting mark on the Sixers' legacy."
About Aiper:
Aiper is the leading global creator of innovative cordless robotic pool cleaners on a mission to Bring Vacation Home by inspiring pool owners to turn their backyards into a personal oasis with the help of smarter cleaning solutions. After doing a deep dive into the pain points of traditional pool cleaners, the company embarked on a path to merge technology with innovative design to create the world's most easy-to-use robotic pool cleaners that are not only cord and hassle-free but can automatically handle all the dirty work so pool owners can stop manually cleaning. Unlike other products on the market, each Aiper robot is guaranteed to minimize the time and money spent labouring cleaning and give more time back to enjoy quality time with friends and family by the pool. Through that, Aiper has earned its place as the world's best cordless robotic pool cleaner since its launch. In 2023 and 2024, Aiper products have been named CES Innovations Award Honorees.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Aiper is proud to announce its partnership with the Sydney Sixers, ahead of the KFC BBL|14 season.
ARMONK, N.Y., Nov. 8, 2024 /PRNewswire/ -- IBM (NYSE:IBM) today announced it has entered into a multi-year agreement with Ferrari S.p.A. to become the official Fan Engagement and Data Analytics Partner of Scuderia Ferrari HP, the most renowned Formula 1 team, starting in 2025.
The partnership brings together two iconic and enduring brands, both driven by a passion for innovation and a commitment to progress. IBM and Scuderia Ferrari HP will conceive, develop, and deliver world-class digital experiences to bring racing enthusiasts closer than ever to the racing team.
IBM and Scuderia Ferrari HP will develop a fully reimagined mobile app to be unveiled during the 2025 season. This includes applying IBM's technology and consulting expertise to analyze and transform Ferrari's massive volume and variety of data – both current and historical – into custom insights, personalized content, and innovative features designed to supercharge the fan experience. IBM will also provide its new cutting-edge technology and data-driven solutions to increase speed and production.
"In Formula 1, seconds matter whether it's on or off the track. The ability for Scuderia Ferrari HP to quickly deliver world-class insights from their abundant data will only happen through the benefit of technology," said Jonathan Adashek, Senior Vice President of Marketing and Communications at IBM. "Bringing together its passionate fanbase, historic prominence, and the latest innovative data and analytics solutions uniquely positions Scuderia Ferrari HP to grow global engagement while also modernizing and scaling its digital operations."
"We are proud to launch this partnership with IBM, one of the most prestigious companies in the world offering technology and consulting expertise," said Lorenzo Giorgetti, Chief Racing Revenue Officer at Ferrari. "Our two companies share values such as the pursuit of excellence and the desire to always keep pushing the boundaries in our respective spheres of activity, as well as combining our technology and skills to pursue the highest quality and cutting-edge technology. IBM, like Ferrari, seeks out talented people to grow its team and it is therefore the perfect partner to bring a new dimension to motorsport enthusiasts and our loyal fans at a time when Formula 1 has never been so popular with youngsters. The collaboration with IBM will see us offering Scuderia Ferrari HP fans unprecedented experiences that will open the doors of the Scuderia to the outside world, as well as collaborating together on many other fronts to create activations that will generate value for both brands."
For more than 30 years, IBM has partnered with some of the most iconic sporting organizations – including Wimbledon, the US Open, the Masters Tournament and ESPN Fantasy Football – working side-by-side to modernize their digital infrastructure and bring these marquee events to life for millions of fans around the world. These partnerships are powered by the same data and analytics technology used by IBM clients across industries to build enhanced customer experiences, help their employees reach new levels of productivity and make more informed, data-driven business decisions.
About IBM
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.
CONTACT:
Sarah Benchaita
sarah.benchaita@ibm.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
IBM Selected as Official Fan Engagement and Data Analytics Partner for Scuderia Ferrari HP
