SAN LEANDRO, Calif.--(BUSINESS WIRE)--Nov 13, 2024--
Leading flavor company Torani is ringing in its 100 th anniversary with the release of Torani Diamond Syrup, its special edition “Flavor of the Century” and a spin on the company’s annual “Flavor of the Year” campaign. This celebratory flavor honors the company’s rich history and unwavering passion for flavor innovation, with 100% of profits from sales of Diamond Syrup going to non-profit organizations across the U.S. that align with Torani’s mission of “flavor for all, opportunity for all.”
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The creation of Torani Diamond Syrup was a highly collaborative process that took over a year and required a team of market researchers and food scientists to narrow down a list of over 200 flavor concepts. Diamond was ultimately selected due to its celebratory nature, symbolism as a token of commitment, and the 10-carat diamond's status as the official 100 th anniversary gemstone. The flavor is characterized by bright notes of sparkling wine (without the alcohol content) and the timeless flavor of vanilla, merging to capture the complexity of this precious gemstone. Diamond Syrup was formulated for use in a wide range of beverages, including cold brew, matcha, energy drinks, and refreshers.
100% of Torani’s profits from Diamond Syrup through the end of 2025 will go to non-profit organizations creating work readiness and first job opportunities for at-risk youth, adults with intellectual disabilities, or justice-impacted individuals—communities that Torani also supports through its Cafe Opportunity Fund and other give-back initiatives. Customers who buy Diamond Syrup on Torani.com can select which organization will benefit from their purchase.
“Diamond Syrup is a celebration of all of the customers, partners, and communities who have been a part of our journey over the past 100 years—from our roots as a small family business to now being in over 8 million households and thousands of cafes worldwide,” said Torani CEO Melanie Dulbecco. “As a radically people-first company and certified B Corp, we’re committed to creating more opportunities. Our ‘Flavor of the Century’ is the perfect platform to support what matters most to us.”
In addition to commemorating a milestone anniversary, Torani Diamond Syrup is also rooted in the latest consumer trends. It is the company’s second “ fantasy flavor,” defined as a creative, innovative flavor designed to evoke a sense of escapism and fun. Product launches featuring “fantasy flavors” grew by 23% annually between 2020 and 2023 (according to Innova Market Insights ), fueled by demand for unexpected and visually appealing products, particularly among Gen Z. Data from the International Wine and Spirits Record (IWSR) also shows that 75% of Gen Z above legal drinking age reported moderating their alcohol intake in favor of “conscious consumption” lifestyles. Diamond Syrup supports this shift by offering a sparkling, celebratory flavor that evokes special occasions without incorporating alcohol.
“Diamond Syrup embodies our passion for flavor innovation, with its effervescent, fermented notes layered with vanilla—a nod to Torani’s legacy of inventing the flavored latte in the 1980s when our Original Vanilla Syrup became its key ingredient,” said Andrea Ramirez, consumer and customer market insight manager at Torani. “While vanilla is a cornerstone of our portfolio, which includes 10 unique varieties, Diamond pushes the boundaries of what’s next for this classic flavor.”
Founded by Rinaldo and Ezilda Torre in San Francisco, CA in 1925, Torani has evolved from a small, family-run business into a category leader sold in 30 countries around the globe. The company remains independently owned and currently produces over 160 unique flavors from its San Leandro, CA headquarters known as the “Flavor Factory.” Last year, the Torani surpassed $500 million in annual revenue and is on track to reach $1 billion by 2030.
Torani's “Flavor of the Century” is launching in both Puremade ($11.99) and Original ($10.59) formats to ensure that everyone can enjoy this special flavor. For a limited time, customers will receive sachets of edible glitter with their purchase to add to their bottle or drink creations. Torani Diamond Syrup is available now on Torani.com and at World Market.
About Torani
Torani is deeply committed to being an amazing flavor company whose purpose is “flavor for all, opportunity for all.” Established in San Francisco’s North Beach neighborhood in 1925, we put Italian sodas on the U.S. map in the 1920s and created the world's first flavored latte in the 1980s. From the beginning, we’ve used only the best ingredients, like natural flavors and pure cane sugar, to craft flavors that are vibrant and delicious. Enjoyed in cafes, restaurants, and home kitchens for nearly 100 years, Torani strives to inspire and lead flavor innovation globally while remaining a family-owned Bay Area business. In practice and life beyond the bottle, Torani is a certified B Corp that believes businesses should create more opportunity, and we’re dedicated to helping all the people, partners, and communities we touch thrive. Learn more at torani.com.
Torani is ringing in its 100th anniversary with the release of Torani Diamond Syrup, its special edition “Flavor of the Century” and a spin on the company’s annual “Flavor of the Year” campaign. (Photo: Business Wire)
NEW YORK (AP) — Maribel Hidalgo fled her native Venezuela a year ago with a 1-year-old son, trudging for days through Panama's Darien Gap, then riding the rails across Mexico to the United States.
They were living in the U.S. when the Biden administration announced Venezuelans would be offered Temporary Protected Status, which allows people already in the United States to stay and work legally if their homelands are deemed unsafe. People from 17 countries, including Haiti, Afghanistan, Sudan and recently Lebanon, are currently receiving such relief.
But President-elect Donald Trump and his running mate, JD Vance, have promised mass deportations and suggested they would scale back the use of TPS that covers more than 1 million immigrants. They have highlighted unfounded claims that Haitians who live and work legally in Springfield, Ohio, as TPS holders were eating their neighbors’ pets. Trump also amplified disputed claims made by the mayor of Aurora, Colorado, about Venezuelan gangs taking over an apartment complex.
“What Donald Trump has proposed doing is we’re going to stop doing mass parole,” Vance said at an Arizona rally in October, mentioning a separate immigration status called humanitarian parole that is also at risk. “We’re going to stop doing mass grants of Temporary Protected Status.”
Hidalgo wept as she discussed her plight with a reporter as her son, now 2, slept in a stroller outside the New York migrant hotel where they live. At least 7.7 million people have fled political violence and economic turmoil in Venezuela in one of the biggest displacements worldwide.
“My only hope was TPS,” Hidalgo said. “My worry, for example, is that after everything I suffered with my son so that I could make it to this country, that they send me back again.”
Venezuelans along with Haitians and Salvadorans are the largest group of TPS beneficiaries and have the most at stake.
Haiti's international airport shut down this week after gangs opened fire at a commercial flight landing in Port-Au-Prince while a new interim prime minister was sworn in. The Federal Aviation Administration barred U.S. airlines from landing there for 30 days.
“It's creating a lot of anxiety," said Vania André, editor-in-chief for The Haitian Times, an online newspaper covering the Haitian diaspora. “Sending thousands of people back to Haiti is not an option. The country is not equipped to handle the widespread gang violence already and cannot absorb all those people.”
Designations by the Homeland Security secretary offer relief for up to 18 months but are extended in many cases. The designation for El Salvador ends in March. Designations for Sudan, Ukraine, and Venezuela end in April. Others expire later.
Federal regulations say a designation can be terminated before it expires, but that has never happened, and it requires 60 days' notice.
TPS is similar to the lesser-known Deferred Enforcement Departure Program that Trump used to reward Venezuelan exile supporters as his first presidency was ending, shielding 145,000 from deportation for 18 months.
Attorney Ahilan T. Arulanantham, who successfully challenged Trump's earlier efforts to allow TPS designations for several countries to expire, doesn't doubt the president-elect will try again.
“It's possible that some people in his administration will recognize that stripping employment authorization for more than a million people, many of whom have lived in this country for decades, is not good policy" and economically disastrous, said Arulanantham, who teaches at the University of California, Los Angeles School of Law, and helps direct its Center for Immigration Law and Policy. “But nothing in Trump’s history suggests that they would care about such considerations.”
Courts blocked designations from expiring for Haiti, Sudan, Nicaragua and El Salvador until well into President Joe Biden's term. Homeland Secretary Alejandro Mayorkas then renewed them.
Arulanantham said he “absolutely” could see another legal challenge, depending on what the Trump administration does.
Congress established TPS in 1990, when civil war was raging in El Salvador. Members were alarmed to learn some Salvadorans were tortured and executed after being deported from the U.S. Other designations protected people during wars in Bosnia-Herzegovina and Kuwait, from genocidal violence in Rwanda, and after volcanic eruptions in Montserrat, a British territory in the Caribbean, in 1995 and 1997.
A designation is not a pathway to U.S. permanent residence or citizenship, but applicants can try to change their status through other immigration processes.
Advocates are pressing the White House for a new TPS designation for Nicaraguans before Biden leaves office. Less than 3,000 are still covered by the temporary protections issued in 1998 after Hurricane Mitch battered the country. People who fled much later under oppression from President Daniel Ortega’s government don’t enjoy the same protection from deportation.
“It's a moral obligation” for the Biden administration, said Maria Bilbao, of the American Friends Service Committee.
Elena, a 46-year-old Nicaraguan who has lived in the United States illegally for 25 years, hopes Biden moves quickly.
“He should do it now,” said Elena, who lives Florida and insisted only her first name be used because she fears deportation. “Not in January. Not in December. Now.”
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Snow reported from Phoenix. Associated Press writer Gisela Salomon in Miami contributed to this report.
For more coverage of immigration: https://apnews.com/hub/immigration
Maribel Hidalgo, 23, an immigrant from Venezuela, pushes a stroller carrying her son, Daniel, 2, outside the Roosevelt Hotel immigration shelter in New York on Wednesday, Nov. 6, 2024. (AP Photo/Cedar Attanasio)
FILE - Yareliz Mendez, 29, with the Florida Immigrant Coalition, speaks during a news conference calling for a new designation of Temporary Protected Status (TPS) for migrants from Nicaragua, El Salvador, and Honduras, in front of the Immigration and Customs Enforcement (ICE) offices, Wednesday, July 26, 2023, in Miramar, Fla. (AP Photo/Wilfredo Lee, File)
FILE - A man shows bullet casings he collected from the streets near his home days after an armed gang attack on Pont-Sonde, Haiti, Tuesday, Oct. 8, 2024. (AP Photo/Odelyn Joseph, File)
FILE - Wilda Brooks of West Palm Beach, Fla., holds up a sign reading "We don't eat pets," during a rally by members of South Florida's Haitian-American community to condemn hate speech and misinformation about Haitian immigrants, Sunday, Sept. 22, 2024, in North Miami, Fla. (AP Photo/Rebecca Blackwell, File)
FILE - Republican presidential nominee former President Donald Trump speaks during a campaign rally at the Gaylord Rockies Resort and Convention Center Friday, Oct. 11, 2024, in Aurora, Colo. (AP Photo/David Zalubowski, File)
Maribel Hidalgo, 23, of Caracas, Venezuela, stands for a portrait with her son, Daniel, 2, outside a shelter for immigrants in New York, on Wednesday, Nov. 6, 2024. (AP Photo/Cedar Attanasio)
