CHIVAS REGAL ACCELERATES INTO NEW ERA IN SPORTS CULTURE WITH GLOBAL PARTNERSHIP WITH SCUDERIA FERRARI HP

Ahead of the Las Vegas Grand Prix, Chivas Regal comes together with Scuderia Ferrari HP in a multi-year partnership, with the iconic blended Scotch appointed 'Official Team Partner'

LONDON, Nov. 14, 2024 /PRNewswire/ -- Announced ahead of the Las Vegas Grand Prix next weekend, luxury Scotch whisky, Chivas Regal, has been appointed 'Official Team Partner' of the Scuderia Ferrari HP Formula 1 team in a new global multi-year partnership that unites two iconic heritage brands with a shared legacy in craft, innovation and luxury.

The collaboration sees Chivas Regal - the original luxury blended Scotch whisky - and Scuderia Ferrari HP - the world's most successful Formula 1 team - come together to celebrate their commitment to collective success, which forms the foundation of the new partnership.

Shining a light on life off-track, the collaboration will offer a fresh perspective on Scuderia Ferrari HP, focussing on telling the untold stories of teamwork that are critical to success. Through unparalleled behind-the-scenes access showcasing a new take on the world of motor sports, alongside exclusive content and live experiences, Chivas Regal and Scuderia Ferrari HP will spotlight contemporary racing culture, championing the Tifosi - Scuderia Ferrari HP's loyal fandom - and putting the focus on the sport's ever-growing international fan community.

The partnership will also be used as a powerful platform for Chivas Regal to raise awareness about the dangers of drink-driving, to drive positive impact amongst a global audience of passionate racing enthusiasts. The integrated campaign, which is due to launch next year, will follow recent responsible drinking campaigns run by Chivas Regal in markets such as Mexico and Japan.

Frederic Vasseur, Formula 1 Team Principal at Scuderia Ferrari HP, commented: "We are pleased to announce our partnership with Chivas Regal, with whom we share the values of striving for excellence, attention to detail and craftsmanship - founded on years of tradition, while constantly evolving. Together, we share the desire to progress and set the benchmark in our respective fields of endeavour. I look forward to working with Chivas Regal in a partnership that will be beneficial for both brands."

Jean-Etienne Gourgues, Chairman & CEO of Chivas Brothers, makers of Chivas Regal, added: "This partnership marks a significant gear shift as we accelerate into a new era in sports culture for Chivas Regal. Since its foundation, Scuderia Ferrari HP has been a true pioneer at the forefront of culture, making it the perfect partner for us to usher in this new chapter.

In the fast-moving world of Formula 1, success is a team effort – something that sits at the heart of Chivas Regal's mission of 'I Rise, We Rise'. We are passionate about using this new platform to engage today's growing and increasingly diverse community of racing fans in the 2025 season and beyond, and leveraging the collective reach of our brands to ensure motorsports fans around the world know to never, ever, drink and drive."

Lorenzo Giorgetti, Ferrari Chief Racing Revenue Officer, added: "We are delighted to announce the partnership with Chivas Regal, a dynamic brand entering the world of top-level motorsport for the first time, in collaboration with Scuderia Ferrari HP. We will work together on exciting and innovative activations to bring Formula 1 even closer to its fans, expanding the Scuderia Ferrari HP fan base and that of our sport in general."

The partnership with Scuderia Ferrari HP is the latest move for Chivas Regal in its long-standing association with global sports culture, having enjoyed partnerships with Premier League football clubs for many years. Fans can keep up to date with the new partnership by following @ChivasRegal on Instagram or visiting Chivas.com.

Notes to Editors

For more information please contact: chivasregal@wearetheromans.com

About Chivas

Chivas Regal is the original luxury blended Scotch whisky. Launched in 1909, Chivas has been integral to the growth of the Scotch whisky category worldwide – selling more than 4.6 million 9L cases every year.

Chivas believes in the power of blending in life, as well as in Scotch. In celebrating the next generation of whisky drinkers who elevate themselves and those around them to forge new paths to success - which is why Chivas' ethos is 'I Rise, We Rise', a nod to the importance of hard work, community and ripping up the rule book. These values were instilled by founding brothers James and John Chivas who pioneered the art of whisky blending in 19th century Scotland and became pillars of the community due to their tireless work ethic, hustle, and drive. This energy can be seen today as Chivas continues this vision of blending success with generosity to elevate the lives of others whether that is through shining a light on grassroots communities through Regal FC or supporting the next generation of creative entrepreneurs who are driving positive change across culture through New Regals platforms.

Chivas blends its spiritual home in Speyside, Scotland, with more than 100 countries across the globe, who together have made Chivas the global success it is today. The Chivas range blends timeless classics with modern innovation and includes: Chivas 12, Chivas Extra, Chivas XV, Chivas Mizunara, Chivas 18, Chivas Ultis XX, Chivas 25, and Chivas Regal The Icon

Chivas. I Rise, We Rise.

www.Chivas.com

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** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

CHIVAS REGAL ACCELERATES INTO NEW ERA IN SPORTS CULTURE WITH GLOBAL PARTNERSHIP WITH SCUDERIA FERRARI HP

CHIVAS REGAL ACCELERATES INTO NEW ERA IN SPORTS CULTURE WITH GLOBAL PARTNERSHIP WITH SCUDERIA FERRARI HP

New enzymatic solution promises premium textures in fermented dairy and plant-based products, eliminating the need for stabilizers.

NEW YORK, Nov. 14, 2024 /PRNewswire/ -- IFF (NYSE:IFF) today announced the launch of TEXSTAR^â„¢, an advanced enzymatic texturizing solution poised to revolutionize the texture of both dairy and plant-based fresh fermented products. This innovative enzyme provides the necessary viscosity in fresh fermented products, without the use of added stabilizers. TEXSTARâ„¢ will enable manufacturers to create products with unique textures that feature familiar, consumer-accepted ingredients. Additionally, the enzyme will allow supply chain fluctuations to be managed more effectively and reduce Scope 3 emissions relating to texturants.

"As a 100 percent enzymatic solution, TEXSTAR^â„¢ is a game-changer in the texturants market," said Marianne Toftdal, global product line manager, Dairy Enzymes, IFF. "With nearly two-thirds of U.K. consumers scrutinizing yogurt ingredients as closely as other foods, TEXSTAR^â„¢ allows the creation of delicious, fresh fermented products with creamy, velvety textures that consumers love, using familiar and consumer-accepted ingredients¹." 

Redefining texture in fresh fermented products
Yogurt's versatility is reflected in its broad appeal, with consumers enjoying it for various reasons. In the United States, 53 percent of people consume yogurt as a snack², while in the U.K., 17 percent turn to yogurt to lift their spirits. When yogurt is enjoyed as an indulgent dessert, texture becomes crucial, with 42 percent of people seeking spoonable yogurts with a thick, satisfying consistency.¹ 

TEXSTAR^â„¢ addresses these consumer needs, offering manufacturers a competitive edge in the yogurt market. During fermentation, TEXSTAR^â„¢ converts sucrose into poly- and oligosaccharides, reducing sugar content and delivering a premium texture with greater smoothness and increased shine, without traditional starch-based texturants. Additionally, TEXSTAR^â„¢ improves the taste profile of plant-based fresh fermented products, reducing unpleasant beany notes often associated with them.

A sustainable alternative to crop-based texturants
Beyond enhancing texture, TEXSTARâ„¢ offers two key benefits. When used as a partial milk protein replacer, it can reduce the carbon footprint of fresh fermented products. Additionally, by choosing an enzymatic solution for texture, manufacturers can achieve up to 90 percent in texturant-related Scope 3 greenhouse gas emissions due to significantly lower usage rates*.

Produced through fermentation, TEXSTAR^â„¢ mitigates the risks of price fluctuations associated with crop-based texturants like starch. Its lower dosage requirement for achieving target viscosity also allows manufacturers to store more inventory in less space.

For more information on TEXSTARâ„¢, visit here.

^[1] Mintel, Yogurt and Yogurt Drinks – UK – 2024
^[2] Mintel, Yogurt and Yogurt Drinks – USA – 2023

* The carbon footprint and scope 3 estimations, conducted by IFF's Life Cycle Assessment team, are based on preliminary screening calculations. They account for the cradle-to-gate carbon footprints of fresh fermented products and texturants used by yogurt producers, comparing TEXSTARâ„¢ with alternatives like modified corn starch and gelatin, factoring in usage ratios. The actual emission reductions may vary depending on geographical locations, actual recipes, and sourcing choices. The results have not been independently verified.

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© 2024 by International Flavors & Fragrances Inc (IFF). IFF, the IFF Logo, and all trademarks and service marks denoted with â„¢, â„  or ® are owned by IFF or affiliates of IFF unless otherwise noted. All Rights Reserved.

Contact: 
Andrea Virginia Leroux Páez
Global Communications Manager, Food Biosciences, Health & Biosciences
+34 664 17 82 17
AndreaV.Leroux@iff.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

IFF Launches TEXSTAR™, Pioneering Enzyme Set to Transform Fresh Fermented Food Textures