Expands Services to Offer High-Impact PR for Global Sports, Entertainment and Corporate Brands
SYDNEY, Nov. 22, 2024 /PRNewswire/ -- KOJO, a leader in sports, live experiences and entertainment, has expanded its PR offering through a strategic new partnership with renowned public relations consultancy O'Rourke PR (OPR).
This acquisition expands KOJO's PR offering and positions the company to provide a full suite of integrated PR and communications services to clients across Australia and worldwide, enhanced by KOJO's recent merger with PMY Group.
This new service offering, led by OPR founder Rebecca O'Rourke, brings years of experience and specialised skills in strategy development, media relations, earned media, influencer engagement, event management and digital PR. Rebecca joins KOJO as Public Relations Director and will focus on amplifying KOJO's impact in sport, experiences, entertainment and beyond.
"We are excited to welcome Rebecca and her team into the KOJO family," stated Stephen Lord, Group CEO of KOJO. "Her strategic vision and proven track record in boosting brand visibility make her an invaluable asset in helping us to place businesses and their brands in the spotlight, share their stories, make an impact and help them change the world."
KOJO's PR offering is designed to connect with audiences at all levels, tapping into media channels across local, national and international markets. The team's relationships with top outlets such as Fox Sports Australia, Nine Network, ESPN Australia, Motorsport.com and Auto Action allows KOJO to create campaigns that connect with a wide and varied audience.
"We're here to help brands make their mark," Rebecca O'Rourke said. "KOJO's commitment to creative storytelling and captivating audiences matches perfectly with our PR philosophy. This is an opportunity to create meaningful engagement for our clients in Australia and around the world, and I look forward to collaborating with the team to unlock new opportunities and achieve remarkable outcomes."
Since 2007, O'Rourke PR has earned a respected reputation, working with clients across Australia to share their stories, make an impact and connect to their audiences. As part of KOJO, the team will offer a suite of integrated PR services including media strategy, influencer marketing and digital PR, while adding to KOJO's established expertise in brand and fan engagement.
Earlier this year, PMY Group's acquisition of KOJO expanded KOJO's resources and reach. PMY's international experience with over 1,000 clients across 15 countries adds to KOJO's ability to deliver strategic large-scale media and brand solutions globally.
The PR service offering will act as a hub for brands seeking to amplify their brand, offering the flexibility to integrate seamlessly with existing KOJO campaigns or as standalone initiatives. Together, KOJO and PMY are setting a new standard in brand experience, sport and entertainment, creating stories that engage audiences worldwide.
Visit www.kojo.co / Media enquires - rebecca.orourke@kojo.co or +61 408 820 527.
ABOUT KOJO
KOJO is an award-winning sport, experiences and entertainment company, bringing iconic screen stories, immersive brand experiences, and unforgettable sporting events to life.
Our mission is simple; produce bold creativity that influences, entertains, and inspires, captivating audiences globally.
OFFICE LOCATIONS
Tarndanya (Adelaide)
Naarm (Melbourne)
TÄmaki Makaurau (Auckland)
Boorloo (Perth)
Meanjin (Brisbane)
Warrang (Sydney)
Yugambeh (Gold Coast)
Bindal and Wulgurukaba (Townsville)
Nipaluna (Hobart)
Te Whanganui-A-Tara (Wellington)
Los Angeles
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
KOJO Acquires O'Rourke PR
RIYADH, Saudi Arabia, Nov. 22, 2024 /PRNewswire/ -- The inaugural International MICE Summit (IMS24) will bring together over 1,000 global leaders from the Meetings, Incentives, Conferences and Exhibitions (MICE) industry between 15-17 December at Mohammed Bin Salman Nonprofit City (MISK) in Riyadh, hosted by the Saudi Conventions & Exhibitions General Authority (SCEGA).
The three-day event promises to be the premier global leadership event for the MICE industry, offering innovation, economic and commercial opportunities for MICE and related tourism and travel sectors under the theme of "Expanding Horizons." The event's extensive programme is designed to unite MICE industry leaders, suppliers, associations, Giga-Project leaders, disruptors and international cross-industry and government leaders. Featuring plenary, panel discussions, innovation clusters, collaboration hubs, IMS24 will promise attendees a premier global platform to network, collaborate – and above all – reimagine what it means to convene in today's global environment.
"In a time marked by profound technological and environmental transformation, the MICE industry has emerged as an essential catalyst of change. By focusing on the future of the industry, IMS24 addresses the needs of a globalized world - reshaping how people, cultures and countries connect to create prosperity" said IMS host and Chairman of SCEGA, His Excellency Fahd Al-Rasheed.
"Saudi Arabia is the perfect environment to host IMS24. As an internal and external agent of change, the Kingdom has embraced its own transformation by shaping the future of the global tourism industry and becoming the fastest growing major MICE destination among G20 countries," His Excellency added.
MICE events in Saudi Arabia witnessed an increase of close to 15 percent in 2023, with almost 17,000 events attracting over 20 million visitors. IMS24 coincides with the Kingdom's continued transformation as Saudi Arabia solidifies itself as a major global tourism and events destination. Welcoming almost 110 million visitors in 2023, tourism comprises six percent of Saudi Arabia's GDP, equating to 255 billion SAR (US$68 billion). The Saudi MICE sector is expected to accelerate growth through the rapid expansion of transportation and event infrastructure, supported by the development of Giga-projects offering unparalleled destination experiences, and enhanced connectivity between the Kingdom and the rest of the world. SCEGA continues to drive these transformative developments, most recently in announcing a 588 million SAR (US$156 million) incentive program to support marquee events in 2025.
About the International MICE Summit
The International MICE Summit (IMS) gathers global leaders from the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector, as well as professionals, and organizations from across industries. It provides a platform for industry insights, networking, and discussions on advancing innovation, knowledge sharing and sustainable development within the global MICE sector.
For more information or to register for the event, visit:
Website – www.internationalmicesummit.com
Twitter/X - https://x.com/ims_summit
LinkedIn - https://www.linkedin.com/company/ims-summit/
YouTube - https://youtube.com/@ims.summit?si=G06nYTaOUWer-OKq
About the Saudi Conferences and Exhibitions General Authority (SCEGA)
The Saudi Conventions & Exhibitions General Authority (SCEGA) is the official body overseeing the development and regulation of Saudi Arabia's exhibitions and conventions sector. Established by Royal Decree in 2018, SCEGA aims to strengthen the sector's economic impact by setting strategic policies, issuing licenses, promoting Saudi Arabia as a premier MICE destination, and fostering investment in line with global standards. Through collaboration with national and international stakeholders, SCEGA works to enhance sector growth, support talent development, and create opportunities for showcasing the Kingdom's unique identity on the world stage.
Contact: IMSmedia@consulum.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Inaugural International MICE Summit (IMS) Convenes to Drive Business Events Sector's Future in Saudi Arabia, Fastest-Growing G20 MICE Market
