Seedtag ANZ (formerly JustEggs) Strengthens APAC Presence with Two Senior Leadership Hires

Based in Sydney, the new Commercial and Trading Directors of ANZ will focus on growing the Seedtag business and optimising privacy-first advertising solutions in Australia and New Zealand

SYDNEY, Nov. 22, 2024 /PRNewswire/ -- Seedtag, the global contextual advertising company, entered the ANZ market earlier this year with the acquisition of JustEggs. Today, the company announced two new senior leadership hires, based in the Sydney office, to strengthen its presence in the region. In his new position as Commercial Director ANZ, Mark Brownie will focus on launching and growing the Seedtag business in Australia and New Zealand, while Daniel Macinante, Trading Director ANZ, will lead and develop trading strategies across ANZ, focusing on optimising contextual advertising solutions. Both Mark and Daniel will directly report to Nik Kontoulas, Seedtag's Managing Director ANZ, and former CEO and Founder of JustEggs.

AI-powered advertising across the globe

Headquartered in New York City and Madrid, Seedtag has a global team of over 600 people with offices in EMEA, LATAM, North America, and APAC. In July 2024, Seedtag entered the ANZ market with the acquisition of JustEggs, an Australian-owned creative intelligence business. Strengthening its presence in the APAC market, Australia and New Zealand now benefit from Seedtag's privacy-first advertising solutions that reach consumers based on their real-time interests at scale.

At the core of Seedtag's success is Liz, its proprietary contextual AI technology, optimised for advertising across screens. Powered by machine learning and computer vision, Liz analyses contextual signals to gain a nuanced, human-like understanding of content. At an unmatched speed, it aligns ads with people's current interests, processing millions of articles in a day. With over 10 years of development, Liz is a sophisticated platform that offers clients and agencies an innovative, privacy-compliant approach to audience targeting that remains unaffected by evolving technology and regulatory changes. In 2024, Liz was honoured by Digiday as the "Best Contextual Targeting Offering" in the Digiday Media Awards.

Expertise as the foundation for growth

As Commercial Director ANZ, Mark Brownie brings 20 years of media experience and long-standing industry relationships. He has a deep understanding of the evolving digital landscape and recognises the vital role of contextual advertising in client addressability, especially with the increasing focus on privacy compliance. Before this role, Mark spent 3 years as general manager of digital revenue at News Corp Australia and 4 years in New York as global VP of commercial strategy for Storyful, a News Corp business. He also has extensive experience in startups and scaling businesses in digital media.

"Contextual advertising has never been more important for marketers," said Mark. "In a time where privacy-centric strategies aren't just innovative, they're necessary, Seedtag brings the most sophisticated and effective contextual advertising platform to Australia. To be a part of such an incredible and established global company, and being trusted to launch and scale it in the Australian market is both humbling and exciting."

As Trading Director ANZ, Daniel Macinante brings a deep understanding of media sales and programmatic advertising, along with a proven track record of success. With over 9 years of experience in the media industry, he has built a reputation for driving results and innovation. Macinante swiftly progressed to leadership roles at News Corp Australia, where he held the position of Group Sales Director for independent agencies. Daniel's passion for independent agencies is well-known across the industry, and he has consistently championed their value. As a dedicated member of the Independent Media Agencies of Australia (IMAA), Daniel has played an active role in advocating for these agencies.

"Contextual advertising is rapidly becoming a cornerstone of the digital marketing ecosystem, and I'm eager to bring my expertise to Seedtag to help shape the future of this space in Australia," stated Daniel. "With the increasing importance of privacy-first solutions, contextual advertising will be crucial in providing brands with the tools they need to connect with audiences in a meaningful, non-intrusive way."

"As we aim to scale and enhance our privacy-first solutions across APAC, the invaluable expertise of Mark and Daniel will be essential," said Dal Gill, VP of New Markets at Seedtag. "I'm confident that our unique contextual advertising solutions are significantly helping ANZ brands and publishers achieve their advertising goals while addressing the need for privacy-first, scalable targeting."

About Seedtag

Seedtag, the global contextual advertising company, specializes in privacy-first advertising throughout the open web and CTV, powered by its contextual AI, Liz. Seedtag enables brands and agencies to discover the most relevant audience interests using a sophisticated contextual graph fueled by contextual data from +10,000 premium publishers. This capability ensures advertisers reach their audience at the right moment, with the right message. Utilizing the power of context to achieve advertisers' aims across the customer journey, Seedtag creates innovative advertising solutions for everyone.

Founded in 2014, Seedtag has its headquarters in New York City and Madrid, with a global team of +600 people and offices in EMEA, LATAM, North America, and APAC.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Seedtag ANZ (formerly JustEggs) Strengthens APAC Presence with Two Senior Leadership Hires

In line with COP29's Solidarity for a Green World theme, Wanhua's focus is on the world's first integrated intelligent thermal energy, pioneering hydrogen chloride oxidation cycle technology, along with chemical and physical polyurethane foam recycling technologies, among others.

BAKU, Azerbaijan, Nov. 22, 2024 /PRNewswire/ -- Wanhua Chemical ("Wanhua" or "the Company"; 600309. SS), revealed multiple innovative sustainable transformation models and technology applications at COP 29 in Azerbaijan from November 11^th-22^nd related to reaching a carbon-free future across energy, chemical, home appliance, and industrial park industries, among others. The Company also collaborated with industry organizations to address common environmental pollution and global warming development challenges.

Mr. Liao Zengtai, Chairman of Wanhua, commented: "With our corporate mission of Advancing Chemistry, Transforming Lives, Wanhua is committed to using the power of chemistry to drive our own transformation while providing solutions to common challenges facing the world and contributing to a sustainable future."

Wanhua's technological innovations champion a zero-carbon future.

Wanhua Chemical Hehai Comprehensive Energy Project has introduced the world's first integrated intelligent thermal energy technology to improve energy efficiency and reduce carbon emissions. Utilizing advanced technologies, like corrugated plate absorption heat pumps, centrifugal heat pumps, and mechanical vapor recompression (MVR), the system recycles waste heat from Yantai Industrial Park. This reclaimed heat provides high-quality thermal energy for production processes and supplies a clean heating source for Yantai city in winter. By enabling effective use of low-temperature waste heat, this approach supports the sustainable development of the chemical industry, lowering emissions and enhancing air quality. In 2023, the project achieved its goal of supplying heating of 10 million square meters for residential use, with full production set to reduce coal use by 2.6 million tons and heat 64 million square meters annually, and is capable of adopting and promoting on a larger scale.

Wanhua's diphenylmethane diisocyanate (MDI) technology uses wastewater recycling to efficiently process high-concentration amine-containing waste brine, reducing brine emissions by 3 million tons and cutting carbon emissions by 140,000 tons annually. Additionally, a pioneering hydrogen chloride (HCl) oxidation cycle technology reuses HCl by converting it into high-purity chlorine for the MDI production process. This approach cuts electricity use from 1,250 kWh to 245 kWh per ton of chlorine, saving 710 million kWh and reducing COâ‚‚ emissions by about 700,000 tons each year.

Polycarbonate (PC) and thermoplastic polyurethane (TPU) have established recycling methods, yet over 78% of waste plastics remain unrecyclable. In the home appliance sector alone, over 5 million tons of polyurethane foam are incinerated or landfilled annually, contributing to pollution. Wanhua's alcoholysis technology breakthrough now enables polyurethane foam recycling, recovering up to 30% of polyol without product degradation. Leading global brands have expressed interest in partnering on this innovation.

In today's fast-paced world, Wanhua's functional, continuous environmentally friendly innovations serve daily life in globe-wide markets:

-  MDI adhesive-based, formaldehyde-free furniture eliminates formaldehyde release, while slow-rebound polyurethane ensures a better living experience.
-  Materials like Nylon 12, HDI-type TPU, bio-based TPU, and others enhance comfort during sports activities.
-  Wanhua leads in high-performance optical materials, offering solutions like high-refractive polycarbonate (PC), light-guiding PC, optical-grade polymethyl methacrylate (PMMA), MS, Cyclic Olefin Copolymer (COC) and Cyclic Olefin Polymer (COP) for industries such as home appliances, electronics, automobiles, and lighting.
-  High-purity rose alcohol and menthol offer premium fragrances for personal care.
-  Medical-grade materials like polysulfone, PC, PVC, and TPU meet the performance demands of medical devices.
-  Wanhua's sustainable materials support energy-efficient building, low-carbon travel, and improved lives with nutritional chemicals and formaldehyde-free products.

For more innovation and sustainable practices from Wanhua Chemical, please visit https://en.whchem.com/.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

COP29: Wanhua Chemical Reveals Multiple Innovations that Drive Carbon Neutrality in Chemical Industry Supply Chain