Analytic Partners Placed Highest for Ability to Execute and Furthest for Completeness of Vision
MIAMI, Nov. 25, 2024 /PRNewswire/ -- Analytic Partners, the Commercial Intelligence company for insights-driven brands, today announced it has been recognised as a Leader in the inaugural Gartner® Magic Quadrantâ„¢ for Marketing Mix Modelling (MMM) Solutions. Analytic Partners is positioned highest in Ability to Execute and furthest in Completeness of Vision.
"We believe our position as a Leader underscores our dedication to our customers and our ongoing commitment to innovation," said Nancy Smith, President and CEO of Analytic Partners. "We appreciate the extensive research Gartner has done in guiding our industry forward. This recognition, we feel, highlights the critical role Commercial Analytics plays in delivering forward-looking decision-making for lasting, meaningful growth."
Elevating Insights Beyond MMM and MTA
Analytic Partners' longstanding commitment to deliver insights and solutions extends well beyond Multi-Touch Attribution (MTA) and MMM. Analytic Partners' Commercial Analytics solution integrates all factors driving performance outcomes – including finance, supply chain and other enterprise functions. This holistic, company-wide approach provides a forward-looking decision-making framework that brands rely on to measure both short-term and long-term impact, ensuring sustained growth.
GPS Enterprise: A Powerful Platform for Enabling Growth
Powered by the GPS Enterprise platform, Commercial Analytics combines data science and technology to deliver actionable insights that enable brands to make proactive, forward-looking commercial decisions. This end-to-end platform, informed by ROI Genome intelligence, ensures streamlined data management, application of advanced analytics and multi-objective optimisations to help brands meet their growth goals.
Recognition Extends to Gartner Critical Capabilities Report for MMM Solutions
The recognition also extends beyond the Magic Quadrantâ„¢. In the accompanying Critical Capabilities report for MMM Solutions, Analytic Partners received the highest scores across all eight Use Cases, including:
Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high, and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables businesses to get the most from market analysis in alignment with their unique business and technology needs.
To read the full Magic Quadrantâ„¢ report, access a complimentary copy here.
Gartner, Magic Quadrant for Marketing Mix Modelling Solutions, Matt Wakeman, David Walters, Joseph Enever, Weicong Zhao, 19 November 2024
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.
Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's Research & Advisory organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Analytic Partners
Analytic Partners is the leader in Commercial Analytics, providing adaptive solutions for deeper business understanding, right-time planning and optimisation for marketing and beyond. We turn data into expertise so our customers can create powerful connections with their customers and achieve commercial success. For more information, visit analyticpartners.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Analytic Partners Recognised as a Leader in Inaugural Gartner® Magic Quadrant™ for Marketing Mix Modelling Solutions
ISTANBUL, Nov. 25, 2024 /PRNewswire/ -- Beko, a global leader in home appliances, today announced that it has received validation from the Science Based Targets initiative (SBTi) for its near and long-term net-zero science-based targets. With the targets designed to deliver ambitious and measurable action on climate change across every industry sector, validation from the SBTi represents a significant environmental milestone for both Beko and the broader home appliance space.
Signed in 2016, the Paris Agreement on climate change aims to limit global warming to 1.5°C above pre-industrial levels. Established in 2015, the SBTi is having an impact on the speed at which Agreement commitments are being met. By setting out a clear path to reducing carbon emissions, SBTi companies with approved targets achieved emissions reductions which resulted in a total-emissions decrease of 29% between 2015 and 2020.
"Every industry has a responsibility to meet critical global emissions targets designed to ensure the sustainable future of our planet. While we are proud today to have been validated by the SBTi following the steps we have taken within the last fifteen years to embed our emission reduction targets into our entire business model, there is more work to be done," says Hakan Bulgurlu, CEO, Beko. "Achieving net-zero targets requires addressing emissions across Scopes 1, 2, and particularly Scope 3. Scope 3 emissions account for 99% of our total emissions. Since 82% of total Scope 3 emissions stem from use of sold products, energy efficient products must remain a key focus. This makes it essential for our products to be particularly energy-efficient, supporting a sustainable future at every level of the value chain."
Environmental sustainability has been central to Beko's business model, bringing to market innovations and initiatives designed to improve manufacturing processes, products, and packaging, in addition to materials sourcing and end-of-life stages. With its approved science-based targets, Beko commits to reach net-zero greenhouse gas emissions across the value chain by 2050. As near-term targets, the company aims to reduce its absolute Scope 1 and 2 emissions by 42% in 2030 compared to a 2022 base year, and Scope 3 emissions from use of sold products by 42% for the same time frame. For its long-term targets, Beko plans to cut its absolute Scope 1 and 2 emissions by 90%, and absolute Scope 3 emissions by 90% in 2050, also compared to a 2022 base year.
Mr Bulgurlu concludes, "These goals cannot be met in isolation, and it is clear our industry and the entire business world must collaborate with each other, with government bodies, scientists, academics and the entire value chain to meet the ambitious but critically important targets we've set for ourselves to make them a reality."
For more information on Beko's net-zero journey, please visit: https://www.bekocorporate.com/sustainability-report-2023/overview/
*Beko is listed in SBTi's dashboards under the name of Arçelik A.Åž. (Beko is the corporate brand name of Arçelik A.Åž.)
About Beko
Beko is an international home appliance company with 55,000 employees worldwide and global operations through its subsidiaries in 58 countries and 46 production facilities in 14 countries (i.e. Türkiye, UK, Italy, Romania, Slovakia, Poland, South Africa, Russia, Pakistan, India, Bangladesh, Thailand, China and Egypt). Beko has 22 brands owned or used with a limited license (Arçelik, Beko, Whirlpool*, Grundig, Hotpoint, Arctic, Ariston*, Leisure, Indesit, Blomberg, Defy, Dawlance, Hitachi*, Voltas Beko, Singer*, ElektraBregenz, Flavel, Bauknecht, Privileg, Altus, Ignis, Polar). Beko became the largest white goods company in Europe with its market share (based on volumes) and reached a consolidated turnover of 8 billion Euros in 2023. Beko's 31 R&D and Design Centers & Offices across the globe are home to over 2,300 researchers and hold more than 3,500 international registered patent applications to date. For the 5th consecutive year, the highest score in the DHP Household Durables industry (based on the results dated 27 October 2023) in the Dow Jones Sustainability Index of the S&P Global Corporate Sustainability Assessment was achieved.** Beko's vision is 'Respecting the World, Respected Worldwide.' 
 www.bekocorporate.com  
*Licensee limited to certain jurisdictions.  
**The data presented belongs to Arçelik A.Åž., a parent company of Beko. 
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Beko Secures Science Based Targets initiative (SBTi) Validation for 1.5°C Aligned Near-Term and Net-Zero Targets
Beko Secures Science Based Targets initiative (SBTi) Validation for 1.5°C Aligned Near-Term and Net-Zero Targets
Beko Secures Science Based Targets initiative (SBTi) Validation for 1.5°C Aligned Near-Term and Net-Zero Targets
