HONG KONG, Nov. 28, 2024 /PRNewswire/ -- Organised by the Hong Kong Digital Entertainment Association (HKDEA) and sponsored by the Cultural and Creative Industries Development Agency (CCIDA), the Animation Support Program (ASP) has been nurturing local animation start-ups and small animation enterprises for the past 10 years. This year marks the 11th year where ASP continues to support 30 local animation companies to assist them in producing original animations. To recognise the efforts and achievements of these animators over the past couple of months, a Premiere cum Awards Presentation Ceremony was held at the Hong Kong Arts Center.
The organiser invited Mr. LAU Chun, Raistlin, JP, Under Secretary for Culture, Sports and Tourism to be the Guest-of-Honour. Mr. Lau congratulated the HKDEA for successfully organising the 11th ASP and praised all the winners. In addition, Mr. TSANG Victor, Head of Creative Hong Kong, and Mrs. CHO Lowell, Assistant Head of Creative Hong Kong also attended the event.
Mr. PANG Gabriel, Chairman of the HKDEA, said, "We are not only commending outstanding animation works, but also showcasing Hong Kong's creative talents and achievements in animation arts. Hong Kong is a city full of vitality and creativity. I have always believed that Hong Kong is full of talents. This is not only reflected in the animation works premiered today, but also in the dedication of every participant in the ASP. Thanks to everyone's hard work and efforts, the animation industry of Hong Kong has flourished."
The ASP aims to promote the diversified development of local animation enterprises. Each edition sets up three different categories to provide support for animation enterprises at different stages of development, assisting them in producing higher-quality local animation works. One category specifically supports Animation Start-ups (16 companies) while other two categories support Small Animation Enterprises in Basic Productions and Small Animation Enterprises in Advance Productions (14 companies). A total of 30 animation enterprises will receive financial support of up to HK$600,000 to produce subsidised animations of at least 3 minutes, 5 minutes and 10 minutes respectively.
Additionally, ASP mentorship program offers comprehensive support to participants including training in technical and business development aspects, guidance from industry veterans to refine their original animations created under the ASP, and enhancement of production standards of local animation.
Sponsored by CCIDA, participating enterprises had the opportunity to exhibit or screen their original animation works at the Hong Kong International Film 2024 (FILMART) this year, and participated in the "26th DigiCon6 ASIA Awards" organised by Tokyo Broadcasting System (TBS) Television etc. These opportunities not only allow more potential customers and audiences to appreciate the power of local originality but also help participating animation companies further expand business opportunities.
"The 11th ASP Winners Showcase Marathon" was held at the MOViE MOViE in Cityplaza Phase 1 and on the first floor of TaiKoo Place, respectively. This year's gold award-winning "Wind Goes On" revisits the sentiments of Hong Kong's housing estates. "Alex Far Far Away" and "Cloud with Salt" offer nostalgic moments spent with friends. "Soul Ringer" and "Torikase" encourage people to rediscover their initial motivations. The adorable "Treasure" and "3.3 Bakery: The Secret of Kimmi" lead audiences on adventures with companions in "Music Within Us", "Microwave", and "Beyond". "After Spring" and "Father Figure" reminisce about family life, while the witty and intense "Kill Danny II: A Puppy Love Story" adds an action-packed touch.
Notes to editors:
List of Participating Animation Enterprises and Winners of the 11th Animation Support Program (in alphabetical order of company names, except the winners)
Tier 1: Animation Start-ups
Name of Start-up
Name of Animation
Gold Award of The Best Animation (Start-ups) Award
Kanada Lights Animation Workshop
Cloud with Salts
Laibingman
After Spring
Silver Awards of The Best Animation (Start-ups) Award
No Award
Bronze Award of The Best Animation (Start-ups) Award
Dwarf Planets Production
Father Figure
Merit Awards of The Best Animation (Start-ups) Award
Alva Digital
Soul Ringer
Microwave
Microwave
Woodman Creations
Beyond
Other Participating Enterprises
2 HALVES PRODUCTION
Have a good night
Ai Prodcution Studio Company
Miu Mei Star
AUTO CUT PRODUCTION HOUSE
Seed of Sunflower
Creative Mode
Whisper in the Wood
Estiva Studios
Frog and Snake
JHUEEE.ART Limited
Feather
PERCEPTIONISM
Half Life
PRAYA C
Heartland
Tiny Stringer Studio
Little Thoughts Courier
Yolkin Studio
Tou Mei
Tier 2: Small Animation Enterprises with Training in Basic Productions
Name of Animation Enterprise
Name of Animation
Gold Award of The Best Animation
(Small Enterprises with Training in Basic Production) Award
Threebeans Studio
Alex Far Far Away
Silver Award of The Best Animation
(Small Enterprises with Training in Basic Production) Award
Motion Universe Studio
Torikase
Bronze Awards of The Best Animation
(Small Enterprises with Training in Basic Production) Award
Kamishibai Studio
Music Within Us
Merit Awards of The Best Animation
(Small Enterprises with Training in Basic Production) Award
TOCAT CREATIVE LIMITED
3.3 bakery: The secret of Kimmi
Other Participating Enterprises
Akai Animation Studio Ltd
Twilight of the Sleepless City
ALLUA LIMITED
Cinema Memoirs
DIVERSITY CREATIVE (HK) LIMITED
Tun Tun
Jervois X Limited
Food on the Train
Petite Giant Studio
One Last Goodbye
Yabee Creative Limited
MayIBiteU
Tier 3: Small Animation Enterprises with Training in Advanced Productions
Name of Animation Enterprise
Name of Animation
Gold Award of The Best Animation
(Small Animation Enterprises with Training in Advanced Productions) Award
Morph workshop
Wind goes on
924 STUDIO LIMITED
Kill Danny II : A Puppy Love Story
Silver Award of The Best Animation
(Small Animation Enterprises with Training in Advanced Productions) Award
Choppin Studio
Treasure
Bronze Award of The Best Animation
(Small Animation Enterprises with Training in Advanced Productions) Award
No award
Merit Award of The Best Animation (Small Animation Enterprises with Training in Advanced Productions) Award
No Award
Other Participating Enterprises
MOSOSISI
Command X
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
The 11th Animation Support Program Showcase Hong Kong's Creative & Animation Arts Promote Local Animation Industry
HO CHI MINH CITY, Vietnam, Nov. 28, 2024 /PRNewswire/ -- The MMA Impact 2024 event took place on October 25 at the JW Marriott Hotel & Suites Saigon, marking the 13th anniversary of its organization in Vietnam. With the theme "Navigating Marketing: Leadership, Innovation, and Future Strategies," this year's event gathered over 1,500 C-levels and marketing managers from nearly 1,000 major brands and organizations, alongside 35 partners. That evening, MMA also honored 39 brands that successfully created innovative and effective marketing strategies as part of the SMARTIES Vietnam 2024 awards.
Breakthrough Marketing Strategies and Engaging Discussions
As a lively discussion hub on AI and new marketing trends, MMA Impact 2024 attracted significant interest from leaders and experts, providing numerous networking opportunities and exploring future collaboration projects. Exclusive reports from leading regional experts, representatives from MMA Global APAC, shared in-depth analyses of the latest trends and strategies in the industry.
One of the standout morning sessions was a discussion on the award-winning campaign by Nestlé Vietnam titled "Winning with AI - Nestlé's YouTube Works Winning Campaign." Moderated by Rafael Scislowski, Industry Director of Google Vietnam, the discussion featured Yannis Dramis, CMS Director of Nestlé Vietnam; Nguyá»…n Trà My, Executive Deputy Director and Marketing Director from Ogilvy Vietnam; and Quý Äoàn, Client Director from Mindshare Vietnam. The success story of the Tet campaign implemented by Nestlé provided deep insights into the power of AI technology in marketing and its impact on consumers.
Two special discussions for CEOs and CMOs also attracted many senior leaders. The CEO discussion, titled "The Digital Leadership Compass – Navigate Change with Data, Agility, and People," shared leadership strategies in the digital age, emphasizing the role of data and people in guiding businesses. Key speakers included Vishnu Mohan, Chairman of Avyan Holdings; Lê Huỳnh PhÆ°Æ¡ng Thục, Executive Director of Guardian Vietnam; and Dirk E.G Van Motman, Founder and Chairman of UN.
The CMO discussion, titled "Experiential Marketing: Creating Immersive Consumer Journeys," focused on how experiential marketing can create deep connections and loyalty from customers. Speakers like Mohinder Jakhar, Marketing Director of Pernod Ricard Vietnam and Cambodia; Nguyễn Thị Mai, Vice President of Marketing at Unilever; and Harjyot Singh Arora, APAC Data Director of PepsiCo, shared successful examples from experiential marketing campaigns.
The SMARTIES Vietnam 2024 Awards Celebrate Creative Campaigns
As part of the program, the SMARTIES Vietnam 2024 awards ceremony also took place that evening to honor the most innovative and effective marketing campaigns from 500 entries submitted by nearly 120 brands. The intense competition among 144 campaigns in the preliminary round across 25 categories created a thrilling atmosphere, featuring major brands like Suntory PepsiCo, Nestlé, and Samsung Vietnam, alongside renowned agencies such as Publicis Media, Dentsu, Leo Burnett Vietnam, and Ogilvy. The final results were determined by 100 Pre-Screeners and 30 Juries, consisting of C-level executives from prestigious global and domestic brands. Depending on the category, the criteria varied, but the ultimate goal remained to identify the most creative campaigns that deliver significant brand impact and foster positive social influence.
Among the award-winning campaigns this year, VINFAST stood out with its "1ST Car Pre-Order on Livestream" campaign in the E-commerce Marketing category, achieving over 27,000 orders for the VF3 car within just three days of livestreaming. Nestlé Vietnam also made an impression, winning Gold in the AI-Driven Creative Excellence category with its "La Vie Uses AI in E2E Journey to GET Users Fast" campaign, which utilized AI to outline the key visual and advertising concepts for new products, resulting in a 3.7% market share increase in the southern region within three months.
Equally impressive, Grab Vietnam received Gold in the Customer Experience (CX) / User Experience (UX) & Design category within the Creative section for its "Find Me Here" Benches campaign, which highlighted user experience through creative design. Additionally, Vietnam Airlines won Silver in the Personalization category, also in the Creative section, offering unique personalized experiences for customers through its "Million Miles of Wonder Experiences" campaign. Furthermore, Abbott Vietnam's Ensure Gold brand won Gold with its "Increase Lifetime Value by 47%" campaign, falling under the Customer Journey Marketing - Lead Generation/CRM category within Marketing Impact. By utilizing CRM technology to track and analyze customer journeys, Abbott developed personalized marketing programs that reinforced current customer loyalty and opened up opportunities for sustainable growth in the future.
In the Diversity & Inclusion category within Purpose Driven Marketing, Gold was awarded to the campaign "Internet Safety Education for the Elderly," by Google and Dentsu Creative. This campaign not only raised awareness but also contributed to building a more equitable society by providing seniors with the necessary skills to use the internet safely. The creativity in delivering this message resonated strongly, creating positive change in the community. Another honored campaign was "Join the Flip Side" from the Samsung Galaxy Z5 brand. In the Omnichannel Marketing category within Impact Media, the campaign was designed to provide a seamless customer experience across multiple communication channels. The synchronized coordination among channels helped the brand create a positive and memorable customer experience while increasing sales.
Additionally, the judging panel recognized the outstanding brands and agencies with the "Industry Award" including Brand of the Year – Coca-Cola; Media Agency of the Year – EssenceMediacom; Digital Agency of the Year – PMAX; Enabling Technology Company of the Year – Zalo AI; Publisher of the Year – Grab; Advertiser of the Year – Nestlé Vietnam; Holding Agency Company of the Year – WPP; Resilient Brand of the Year – Grab Vietnam; and Best of Show – Coca-Cola Foodmarks. Notably, Ogilvy and Publicis Media jointly won the Creative Media Agency of the Year award for their exceptional contributions to the industry!
The campaigns honored at SMARTIES Vietnam 2024 not only demonstrated exceptional creativity but also showcased the strong growth of the Vietnamese marketing industry in the face of challenging economic conditions.
View the list of SMARTIES Vietnam 2024 winners at: https://www.mmaglobal.com/smarties-2024/finalists/winners/region:10
PR Newswire is the official news distribution partner of MMA Impact 2024.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Spotlight on Creativity: The MMA Impact and SMARTIES Awards Vietnam 2024