COLORADO SPRINGS, Colo.--(BUSINESS WIRE)--Dec 2, 2024--
Venu Holding Corporation (“VENU”) (NYSE American: VENU), a leading premium hospitality and live entertainment company, announces its legendary partnership with former Dallas Cowboy, Three-time Super- Bowl Champion, and Founder of EIGHT Elite Light Lager (“EIGHT”), Troy Aikman. The partnership places EIGHT as the official “powered by” partner of all Texas and Oklahoma Outdoor Sunset Amphitheaters, owned by VENU.
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As part of this new partnership Troy Aikman will become the namesake of the exclusive, custom-built “Aikman Club” to be located inside each currently planned amphitheater in Texas and Oklahoma.
The Aikman Club is intended to offer premium seating and other high-end amenities to members and guests as part of the overall amenities and offerings at these planned venues.
Furthermore, Founder, Chairman, and CEO of VENU, J.W. Roth, will be appointed to the advisory board of EIGHT Elite Light Lager. Renowned for its crisp, refreshing taste, EIGHT stands apart as a clean, super-premium light beer brewed without corn, rice, sugars, or syrups —setting a new standard in contrast to many mass-produced light beer brands.
"As a lifelong music fan, I couldn’t be more excited to partner with VENU to launch the Aikman Clubs.” said Troy Aikman. “This collaboration perfectly aligns with my passions for community, great music, and bringing people together. Having EIGHT as a sponsor makes it even more special; sharing our beer with fans in such an incredible setting is the perfect fit. I can’t wait to see the energy and connections these venues will create."
“Our partnership with Troy Aikman is rooted in a shared passion for music and community.” says J.W. Roth, Founder, Chairman, and CEO of VENU “Troy brings the same dedication and spirit he’s known for to every experience we create together. It’s not just about the shows; it’s about creating a legacy that brings people together and resonates long after the music fades.”
This venture unites Aikman’s passion for entertainment and VENU’s dedication to delivering unforgettable live music experiences, reinforcing their shared commitment to putting the fan experience first. As a firepit suite owner and the namesake of the exclusive Aikman Club, Troy’s love for live entertainment fuels his deep connection with VENU’s mission.
VENU has announced the future development of its premium Sunset Amphitheaters in McKinney and El Paso, Texas and Oklahoma City and Broken Arrow, Oklahoma. Each is intended to be a one-of-a-kind venue, offering luxury firepit suites, premium food and beverage options, state-of-the-art audio-visual technology, and the newly founded Aikman Club.
About Venu Holding Corporation
Venu Holding Corporation (“VENU”) (NYSE American: VENU) founded by Colorado Springs entrepreneur J.W. Roth, is a premier hospitality and live music venue developer dedicated to crafting luxury, experience-driven entertainment destinations. VENU’s campuses in Colorado Springs, Colorado, and Gainesville, Georgia, each feature Bourbon Brothers Smokehouse and Tavern, The Hall at Bourbon Brothers, and unique to Colorado Springs, Notes Eatery and the 8,000-seat Ford Amphitheater. Expanding with new Sunset Amphitheaters in Oklahoma and Texas, VENU’s upcoming large-scale venues will host between 12,500 and 20,000 guests, continuing VENU’s vision of redefining the live entertainment experience.
VENU has been recognized nationally by The Wall Street Journal, The New York Times, Denver Post, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents, three-time Super Bowl Champion and Founder of EIGHT Elite Light Lager Troy Aikman, VENU continues to shape the future of the entertainment landscape. For more information, visit venu.live.
About EIGHT
EIGHT Elite Light Lager is Light Beer Made Right. Founded by three-time Super Bowl Champion Troy Aikman, EIGHT is a crisp, refreshing, and clean light lager brewed without added adjuncts, fillers, and preservatives. Available for sale in Texas and Oklahoma.
Proudly based in Austin, TX, with a mission beyond the bar, EIGHT is committed to giving back 1% of all revenue to local causes that work tirelessly to make healthy living accessible to all. For more information, please visit www.eightbeer.com. Follow us on social media @drinkeightbeer. ENJOY RESPONSIBLY.
Forward Looking Statements
Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While the Company believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the Company's filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. The Company expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.
(Photo: Business Wire)
(Photo: Business Wire)
(Photo: Business Wire)
Consumers in the United States are scouring the internet for online deals as they look to take advantage of the post-Thanksgiving shopping marathon with Cyber Monday.
Even though e-commerce is now part and parcel of many people's regular routines and the holiday shopping season, Cyber Monday — a term coined in 2005 by the National Retail Federation — has become the biggest online shopping day of the year, thanks to the deals and the hype the industry has created to fuel it.
Adobe Analytics, which tracks online shopping, expects consumers to spend a record $13.2 billion on Monday, 6.1% more than last year. That would make it the season's — and the year's — biggest — shopping day for e-commerce.
Online spending is expected to peak between the hours of 8 p.m. and 10 p.m. Monday night, per Adobe — reaching an estimated $15.7 million spent every minute.
For several major retailers, a Cyber Monday sale is a days-long event that began over the Thanksgiving weekend. Amazon kicked off its sales event right after midnight Pacific time on Saturday. Target's two days of discount offers on its website and app began overnight Sunday. Walmart rolled out its Cyber Monday offers for Walmart+ members on Sunday afternoon and opened it up to all customers three hours later, at 8 p.m. Eastern time.
Consumer spending for Cyber Week — the five major shopping days between Thanksgiving and Cyber Monday — provides a strong indication of how much shoppers are willing to spend for the holidays.
Many U.S. consumers continue to experience sticker shock following the period of post-pandemic inflation, which left prices for many goods and services higher than they were three years ago. But retail sales nonetheless have remained strong, and the economy has kept growing at a healthy pace.
At the same time, credit card debt and delinquencies have been rising. More shoppers than ever are also on track to use “buy now, pay later” plans this holiday season, which allows them to delay payments on holiday decor, gifts and other items.
Many economist have also warned that President-elect Donald Trump's plan to impose tariffs next year on foreign goods coming into the United States would lead to higher prices on everything from food to clothing to automobiles.
The National Retail Federation expects holiday shoppers to spend more this year both in stores and online than last year. But the pace of spending growth will slow slightly, the trade group said, growing 2.5% to 3.5% — compared to 3.9% in 2023.
A clear sense of consumer spending patterns during the holiday season won’t emerge until the government releases sales data for the period, though preliminary data from other sources shows some encouraging signs for retailers.
Vivek Pandya, lead analyst at Adobe Digital Insights, notes that discounts from Thanksgiving onward have “exceeded expectations” — and online spending throughout Cyber Week is on track to cross a record $40 billion mark combined.
U.S. shoppers spent $10.8 billion online on Black Friday, a 10.2% increase over last year, according to Adobe Analytics. That's also more than double what consumers spent in 2017, when Black Friday pulled in roughly $5 billion in online sales. Consumers also spent a record $6.1 billion online on Thanksgiving Day, Adobe said.
Software company Salesforce, which also tracks online shopping, estimated that Black Friday online sales totaled $17.5 billion in the U.S. and $74.4 billion globally.
E-commerce platform Shopify said its merchants raked in a record $5 billion in sales worldwide on Black Friday. At its peak, sales reached $4.6 million per minute — with top categories by volume including clothing, cosmetics and fitness products, according to the Canadian company.
Toys, electronics, home goods, self-care and beauty categories were among the key drivers of holiday spending on Thanksgiving and Black Friday, according to Adobe. “Hot products” included Lego sets, espresso machines, fitness trackers, makeup and skin care.
Other data showed physical stores saw fewer customers on Black Friday, underscoring how the huge crowds that were once synonymous with the day after Thanksgiving are now more than happy to shop from the comfort of their homes.
RetailNext, which measures real-time foot traffic in stores, reported that its early data showed store traffic on Friday was down 3.2% in the U.S. compared to last year, with the biggest dip happening in the Midwest.
Sensormatic Solutions, which also tracks store traffic, said its preliminary analysis showed retail store traffic on Black Friday was down 8.2% compared to 2023.
Grant Gustafson, head of retail consulting and analytics at Sensormatic Solutions, noted that in-store traffic was getting spread across multiple days since many retailers offered generous discounts before and after Black Friday.
“Some of the extended Black Friday promotions really ended up leading to a little bit of a softer day-of traffic than expected,” Gustafson said.
While physical items like toys and electronics are always popular around the holidays, experts note that consumers have turned to more “experience-driven spending” in recent years, especially as the COVID-19 pandemic waned.
Jie Zhang, a marketing professor at the University of Maryland’s Robert H. Smith School of Business, told The Associated Press ahead of the post-Thanksgiving shopping weekend that he expected shoppers to “indulge themselves a bit more” when it comes to “self-gifting,” increasing interest in categories like self care.
Adobe notes that shoppers are also buying higher-ticket items this season — with consumers opening their wallets to invest or “trade up” to more premium versions of products like electronics, appliances and sporting goods.
Grantham-Philips reported from New York.
FILE - A United Parcel Service driver sorts his deliveries, on New York's Upper West Side, on July 15, 2023. (AP Photo/Richard Drew, File)
FILE - An Amazon Prime delivery person lifts packages while making a stop on Nov. 28, 2023, in Denver. (AP Photo/David Zalubowski, File)
FILE - A FedEx delivery person carries a package from a truck on Nov. 17, 2022, in Denver. (AP Photo/David Zalubowski, File)
