SEOUL, South Korea, Dec. 3, 2024 /PRNewswire/ -- As a leading name in K-beauty, MEDIPEEL is ramping up efforts to push into the U.S. market with its export-exclusive brand, MDP+. The brand aims to captivate local consumers with the launch of four new products, expanding its lineup to a total of 13 offerings.
Building on the success of its best-selling Peptide 9 Line Sun Stick, MDP+ has introduced products enriched with higher concentrations of collagen and peptide content—key ingredients in high demand within the U.S. beauty market. The brand sets these products apart with innovative formulations and on-trend packaging.
The 'Hyaluronic UV Clear Sunscreen' stands out in the new lineup. Certified as an OTC (over-the-counter) item, it guarantees safety and efficacy, offering reliable sun protection while preventing skin damage. The sunscreen, formulated with hyaluronic acid and ceramides, showcases MEDIPEEL's innovative technology. It has also gained recognition as a sustainable choice, earning Italy's 'V-Label' vegan certification for excluding animal testing and animal-derived ingredients.
Also introduced is the 'Peptide 9 Glow-in-the-Dark Plumping Hydrogel Mask', designed to enhance elasticity. Packed with nine types of peptides, vegan collagen, and avocado-derived peptides, which provide powerful plumping effects, this mask helps create a voluminous 3D facial contour.
Lastly, the 'Red Lacto Collagen Grinding Lip and Face Ampoule Balm and Cleansing Balm' feature an innovative design that allows users to shave off only the needed amount, ensuring both hygiene and convenience. The ampoule balm, infused with MEDIPEEL's Red Collagen Complex, provides lifting and moisturizing effects and is suitable for use on both the lips and face. The cleansing balm delivers a three-step multi-cleansing effect, thoroughly removing even heavy makeup while tightening pores and leaving the skin beautifully hydrated.
MDP+ made a strong impression on local consumers this year by achieving the highest sales in the beauty category on TikTok Shop in the U.S. Since its launch, the brand has received over 13,000 orders, highlighting clear growth in the North American market.
A brand representative stated, "The 'Peptide9 Bio Sun stick Pro' has been at the forefront of MDP+'s positive reception. We are confident that the new product lineup will also resonate well with American consumers."
Through MDP+, MEDIPEEL is dedicated to developing products tailored to U.S. consumer preferences. The brand aims to introduce products that align with the global "glass skin" trend and expand its OTC-certified lineup, further strengthening its competitive edge in the global beauty market.
MDP+ is setting new standards in the U.S. beauty market by combining the innovative technology and originality of K-beauty. MEDIPEEL is the flagship brand of SKINIDEA, which is under MDP Holdings (CEO Michael Chung), a portfolio company of Morgan Stanley PE Asia (MSPEA). SKINIDEA exports to over 75 countries worldwide, developing high-performance derma skincare products that undergo rigorous research and clinical trials, aimed at providing both immediate and long-lasting improvements for various skin types.
MDP+
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Leading K-Beauty Brand 'MDP+' Launched 4 New Products in the US Market
LONDON, TALLINN, Estonia and GIBRALTAR, Dec. 2, 2024 /PRNewswire/ -- Orbital, a multi-licensed leader in traditional and blockchain-based payment solutions, proudly announces the launch of its new Stablecoin Payments Dashboard, a first-of-its-kind tool providing unprecedented insights into stablecoin payment trends across innovative metrics.
As stablecoins see explosive growth in payment use cases—ranging from peer-to-peer transactions and online merchant payments to cross-border B2B payments and corporate treasury solutions—Orbital has identified a critical need for comprehensive data to quantify their adoption for consumer-sized payments.
"Stablecoins are transforming global commerce, but businesses lack clarity on how to leverage them effectively for consumer payments," said Luke Wingfield Digby, Co-Founder of Orbital and head of the company's dedicated research team. "Our new dashboard fills this gap, providing actionable insights on which tokens, blockchains, and exchanges are driving consumer adoption in this fast-evolving space."
Key Insights from the Dashboard
Orbital's Stablecoin Payments Dashboard offers a novel view into stablecoin consumer payment trends:
Methodology Behind the Dashboard
The Orbital Stablecoin Payments Dashboard tracks stablecoin adoption for the "payments" use case by analysing consumer-size transactions (up to $10,000). Partnering with blockchain analytics leader Artemis.xyz, the dashboard focuses on filtering out unrelated activity like DeFi and speculative trades, ensuring accurate insights into payment trends.
In addition to on-chain data, Orbital plans to integrate additional data sources for a holistic view of stablecoin usage across industries and regions. This methodology empowers businesses with actionable insights into stablecoin payment behaviours.
Empowering Businesses in a Stablecoin Era
The dashboard equips businesses with the intelligence they need to decide which tokens and blockchains to support for accepting crypto and moving money cross-border, ensuring they remain at the forefront of consumer payment stablecoin adoption trends. It also provides insights into consumer behaviour, helping businesses adapt their payment strategies for a rapidly evolving digital payments landscape.
About Orbital
Orbital is a multi-licensed group with offices in the UK, EU, and beyond, delivering traditional and crypto payments powered by blockchain and stablecoins. Established in 2017, Orbital holds licences in three jurisdictions enabling it to provide an all-in-one global payments platform offering pay-ins, payouts, conversion, global accounts in both traditional and cryptocurrencies, and a crypto payment gateway for businesses.
Orbital allows businesses to operate globally without the hassle of time-consuming and expensive cross-border payments. With a strong focus on regulation, compliance, and top-tier security measures, Orbital is a trusted provider of innovative cross-border payments and stablecoin solutions. Backed by a team of experienced fintech professionals, the company enables modern payment rails for businesses worldwide.
Important
Pay Perform OÜ and Pay Perform Digital Limited are not registered as crypto asset service providers by the Financial Conduct Authority and therefore their services pertaining to crypto assets are not available in the UK. Orbital's crypto-related services are directed and intended for qualifying non-retail persons outside the UK.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Orbital Unveils New Stablecoin Payments Dashboard with Cutting-Edge Consumer Payment Insights
