TOKYO, Dec. 17, 2024 /PRNewswire/ -- Traveloka, Southeast Asia's leading travel platform, in partnership with YouGov, has released its latest study, "Travel Redefined: Understanding and Catering to the Diverse Needs of APAC Travellers". Drawing on insights from nearly 12,000 respondents across nine countries(1), including more than 1,000 respondents from Japan, this study sheds light on evolving travel habits and preferences that are shaping the Asia-Pacific (APAC) tourism landscape and provides actionable insights to anticipate trends and create meaningful traveller experiences in 2025 and beyond.
"APAC is bursting with opportunities, but its diversity demands creativity and nuance. Understanding the unique needs of this diverse market is critical for travel providers seeking to thrive in this dynamic travel landscape. Success lies in weaving these insights into innovative strategies—bringing travellers closer to the experiences they seek," said Caesar Indra, President of Traveloka.
As APAC's travel landscape continues to evolve, Traveloka remains committed to empowering travellers and industry partners. By offering a comprehensive analysis of shifting behaviors, this white paper helps stakeholders uncover opportunities and navigate a fast-changing landscape. The full study, including a detailed country-by-country analysis, is available here.
Japan travellers: the culture and wellness seeker
32% of Japanese travellers said they travel to visit tourist attractions, followed by rest and recharge (21%), and try different types of cuisine (14%). The majority favor historical or cultural sites (62%) such as museums and castles, followed by natural attractions like mountain ranges (57%). Wellness retreats (52%) are also a popular choice, underscoring a holistic approach to travel that blends cultural exploration with relaxation and rejuvenation.
Domestic travel takes the lead
An overwhelming 70% of Japanese travellers prefer to travel domestically. The top reasons for choosing domestic over international travel include perceived safety in their home country (65%), affordability (57%), and the ease of getting around with more modes of transportation (49%).
Price drives decision-making
Like the rest of APAC, Japanese travellers are price-sensitive. When choosing accommodation, 43% say price is an important factor, ahead of other factors such as room comfort. When asked if they would visit a place usually not in their considerations, 35% of Japanese point to recommendations from family and friends as an important factor, followed closely by travel promotions and discounts (32%).
Sustainable travel gains ground
Sustainability is increasingly influencing travel. The majority of Japanese travellers (63%) would either look for sustainable options first or opt for them if they happen to be available. However, 31% said they don't know where to look for sustainable options, while 22% say sustainable options are too expensive.
(1) About the study
In 2024, Traveloka commissioned a survey to investigate consumer travel preferences and motivations across nine APAC markets. The data for this research was collected using YouGov Panels. A total of 11,467 respondents participated in the survey. The sample was meticulously designed to be representative of the population in each country, ensuring a broad and inclusive cross-section aligned with the survey's objectives and target demographic. For more details, refer to the "Methodology" section of the research report, available for download here.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
New Traveloka Study Unveils Shifting Travel Trends in Japan
Partnership with Tottenham Hotspur deepens Tiger's commitment to championing football passion and collective progress, aligning with its belief that progress is not a solo act
SINGAPORE, Dec. 17, 2024 /PRNewswire/ -- Tiger® Beer continues to champion boldness and progress, proudly becoming the Official International Beer Partner of Tottenham Hotspur Football Club. This marks Tiger's second partnership with a prominent English Premier League club, following its recent sponsorship announcement of Manchester United. Through these multi-year partnerships, the iconic Asian brewer reinforces its enduring commitment to sparking connections that bring fans in Asia and beyond closer to the clubs they love.
Experience the full interactive Multichannel News Release here: https://www.multivu.com/tiger-beer/9307951-en-tiger-beer-expands-football-partnerships-becomes-official-international-beer-partner-yottenham-hotspur-football-club
"At Tiger® Beer, we believe that individual courage is rooted in collective support," said Sean O'Donnell, Global Brand Director of Tiger® Beer. "Our partnerships with iconic clubs like Tottenham Hotspur, embody our belief that progress isn't a solo act. Together, we celebrate teams and the collective spirit that fuels progress, reminding everyone that we can achieve incredible individual feats when we support one another."
Tiger® Beer's expanding football partnerships underscores its commitment to fuelling football passion in Asia and beyond. With over 195 million fans in Asia, Spurs are a natural ally in Tiger® Beer's commitment to ignite football passion throughout the region.
Ryan Norys, Chief Revenue Officer, Tottenham Hotspur said: "It is fantastic to be partnering with another industry-leading brand in Tiger, with the aim of engaging our fans in Asia through unique experiences aimed at bringing people together through the power of football."
Harnessing the insights from its recent survey of 2,000 football fans, where almost 3 in 4 view fan activities as crucial to unite supporters of their chosen club, Tiger® Beer is dedicated to delivering thrilling fan experiences for Spurs fans. These will include activations, opportunities to watch the team train and exclusive training and coaching experiences.
Together with Tiger® Beer, football fans around the globe can uncage their tigers and unite as one to celebrate their football passion. Fans are invited to join the journey as Tiger® Beer and its partners come together to create unforgettable, legendary experiences. Fans can follow @tigerbeer on Instagram for exclusive events, promotions, and opportunities to engage with their favourite clubs like never before.
Enquiries:
Joey Brophy, Global Brand PR
joseph.brophy@heineken.com
About Tiger®:
Tiger® was born in 1932 on the streets of Singapore. Today, Tiger® is the number one international premium beer from Asia and is available in more than 60 markets across the globe. Defying the odds to create the ultimate brew, a perfect balance between bold and refreshing, Tiger® has been uncaging new ways to take refreshment to the next level and make the impossible possible for decades. Tiger® believes there is a tiger within each of us, which deserves to live uncaged. Progress is not a solo act — by drawing courage from those around us, there are no limits to what we can achieve.
For more information, please visit www.tigerbeer.com
Tiger Beer | Tottenham Hotspur: Together Roars Louder
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Tiger® Beer expands football partnerships, becomes Official International Beer Partner of Tottenham Hotspur Football Club
Tiger® Beer expands football partnerships, becomes Official International Beer Partner of Tottenham Hotspur Football Club
Tiger® Beer expands football partnerships, becomes Official International Beer Partner of Tottenham Hotspur Football Club
