KUALA LUMPUR, Malaysia, Dec. 19, 2024 /PRNewswire/ -- CX Malaysia, in collaboration with Twimbit, MDEC (Malaysia Digital Economy Corporation) and CCAM (Contact Centre Association of Malaysia), released the "State of CX Malaysia 2024" report, the first comprehensive study benchmarking customer experience excellence across Malaysian enterprises.
This first-of-its-kind research and report evaluates 100 brands and companies in the Malaysian consumer space using the Twimbit CX Stars Methodology. The consolidated scores provide a baseline standard for the Malaysia CX Index which will set a barometer for continuous transformation in CX excellence.
Key Findings:
Vigneswaran Sivalingam, President of CCAM (Contact Centre Association of Malaysia), emphasized the importance of this milestone: "As we advance towards the nation's vision of a civilized, skilled, and inclusive society, excellence in customer experience becomes not just an advantage, but a necessity. Our businesses must evolve from being merely digital to being experience-centric in the digital age."
Manoj Menon, Founder & CEO of Twimbit, highlighted: "The report's findings demonstrate Malaysia's strong foundation in customer experience. With an average score of 3.61, Malaysian companies are showing remarkable progress in transforming customer interactions across digital and traditional channels."
The "State of CX in Malaysia" research and report is based on a comprehensive benchmarking framework evaluating companies over 60 parameters across four key dimensions which include Digital Experience, Service Experience, Brand Experience and Employee Experience.
The report also outlines a Vision 2030 and future outlook for Malaysia's CX leadership, emphasizing the critical areas of opportunities. Some of the key points include integration of AI and machine learning in customer service, enhanced personalization across all customer engagement touchpoints and strengthened employee experience as a driver of customer experience. This research and report is designed to be CX Malaysia's effort to create a baseline reference for the Customer Experience transformation in the country through the measurements in the Malaysian CX index.
The complete report is available upon request from the CCAM Secretariat. CX Malaysia, a chapter of CCAM will organise a tour of the State of CX in Malaysia research through monthly roundtables. These sessions will provide best practice sharing and dialogues to help elevate the customer experience standards here in Malaysia.
About CX Malaysia: CX Malaysia is a newly minted body that is a chapter of the Contact Centre Association of Malaysia (CCAM). The objective of CX Malaysia is to advance customer experience excellence in Malaysia through leaders, experts and practitioners across multiple verticals that includes Service, Strategy, Technology, Marketing and Human Resources.
About Twimbit: Twimbit is a research and advisory firm specializing in digital transformation and customer experience, known for its innovative methodologies and actionable insights.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Inaugural "State of CX Malaysia" Research Reveals Opportunities in Customer Experience for Malaysia
BRUSSELS, Dec. 19, 2024 /PRNewswire/ -- Dstny, a leading European provider of cloud-based business communications, has once again secured a top position on the Frost & Sullivan UCaaS Frost Radarâ„¢ 2024. This marks the fourth consecutive year that Dstny has been recognized by Frost & Sullivan for its ongoing innovation, strategic growth, and commitment to delivering world-class UCaaS solutions (Unified Communications as a Service).
"Dstny has risen to rank among the top European UCaaS leaders," said Robert Arnold, Industry Director, Information & Communications Technology at Frost & Sullivan. "Its multifaceted approach enables a differentiated market presence compared with many providers. Moreover, Dstny's ability to deliver native mobile UCaaS is a key differentiator and growth catalyst as European businesses adapt to distributed, remote, and hybrid workforces."
Dstny continues to innovate its leading SME-focused mobile-first UCaaS. To date, Dstny delivers market-leading Teams voice integration through Call2Teams and offers Multi-UCaaS capability with its BYOC offering – Carrier Automate.
"Our strengthened position on the 2024 Frost & Sullivan Radar reaffirms our commitment to enabling businesses to communicate and collaborate seamlessly. We continue to push the boundaries of innovation to deliver solutions that empower organizations to stay agile, connected, and productive in today's dynamic marketplace. And we are excited to launch our highly anticipated Dstny Converge solution in early 2025 – helping Service Providers leverage FMC easier than ever," said Neil Greenwood, VP of Product at Dstny.
Download the Full Report: www.dstny.com
For Further Information:
Christian Hed – CMO, Dstny
Email: Christian.hed@dstny.com
Tel: +46707187603
About Dstny
Dstny is a leading European provider of cloud-based business communications, delivered both directly to businesses and through partners and service providers. The company aims to simplify the daily lives of its more than 3.5 million users: its interactive business communication tools are delivered as-a-service and connect employees and customers through all possible communication channels (voice, video, chat, and others).
Dstny's tools are mobile-first, locally customizable, user-friendly and easy to integrate. By combining innovative technology with close relationships with partners and service providers, as well as strong local teams, Dstny can provide the best possible user experience and make the latest applications accessible to companies across Europe.
Headquartered in Zaventem, Dstny has more than 1,000 employees in 7 European countries (Belgium, Netherlands, France, Germany, Sweden, Denmark, UK). More information: www.dstny.com
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** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Dstny Strengthens Its European UCaaS Leadership with Fourth Consecutive Top Placement on Frost & Sullivan's 2024 Frost Radar™