Sitemate Raises $18M Series A, Brings Atlassian Style Product Suite for the Built World to Life

SYDNEY--(BUSINESS WIRE)--Dec 23, 2024--

Sitemate, the software scale-up that builds no code software platforms for built world companies, today announces it has raised a $18M (USD) Series A led by Blackbird, with participation from existing investors Shearwater Capital and Marbruck.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241223818233/en/

Sitemate’s Series A comes on the back of rapid growth. In the last 12 months, the company has doubled its headcount from 70 to 140 employees and also acquired and re-branded the software startup Nomad Fleet (now Gearbelt). Sitemate was founded in Australia where it still has its largest presence, has a dedicated office in London servicing Europe, and now has Vancouver and Toronto offices covering the North American east and west coasts respectively, with a dedicated go-to-market team in Austin (Texas) coming online to cover central in 2025.

“Since we launched Sitemate in August 2018, over 6 years ago - we have grown every single month consecutively, and our growth rate is still increasing year over year,” says Sitemate co-founder and CEO Hartley Pike.

Unlike most other built world focused software vendors, Sitemate is a multi-product SaaS company, providing built world companies with a series of best-in-class software tools, which all sit beneath the Sitemate brand and umbrella. Rather than trying to build an ‘all-in-one’ software with rigid modules, Sitemate has a product suite more akin to Atlassian, whereby built world companies can choose and deploy any of Sitemate’s products to solve their built world specific pain points and workflows, while ideally using Sitemate tools side-by-side for additional commercial and integration benefits.

“We see so many built world companies struggle to adopt and use clunky ‘all-in-one' systems, which force many of them to move back to legacy formats like Word and Excel and even paper, because at least paper, Word and Excel are flexible and familiar,” says Pike.

Sitemate’s hypothesis is that built world companies require the flexibility and extensive customisation options of the original no code legacy systems Microsoft Word and Excel, with simple interfaces and UI/UX that all-in-one systems will never be able to achieve given their broad scope and complexity. Because of this, Sitemate’s platforms are made up of a series of flexible no code building blocks, which can be configured and combined to meet the needs of thousands of unique processes across specific industries, regions and compliance requirements. Each platform and mobile app is then still easy to use, given each has a constrained scope based on its place in the software landscape.

“It’s working. We have incredibly strong product adoption, retention and word of mouth because of the flexibility and ease of use of our products,” says Pike.

Much like Atlassian builds software tools for developers and software engineers, Sitemate designs and builds its tool for built world workers and their teams. “We don’t want to compete with general business softwares or build ‘horizontal’ software tools, we are focusing solely on designing built world specific tooling and then plugging into the general business stack like Accounting softwares, CRMs and the Microsoft suite through seamless integrations,” says Sitemate co-founder and VP of Product Strategy Sam McDonnell.

Blackbird Partner Tom Humphrey believes Sitemate’s approach to product strategy is much like its approach to its entire operation, “One of Sitemate’s core values is ‘Everything Engineered.’ They launched Sitemate with a long-term vision and deep roadmap in-mind, and have been intentional and ‘engineered’ every step along the way,” he says.

Sitemate plans to deploy this latest round of capital in all areas, doubling down on product and engineering across its platforms and products, as well as expanding its go-to-market presence and customer base across the world.

To learn more about Sitemate or to signup for a free trial of one of its platforms, visit sitemate.com.

Hartley Pike, Sitemate Co-founder and CEO

MAGDEBURG, Germany (AP) — Mourners laid flowers near the scene of the deadly Christmas market attack on Monday as investigators puzzled over the motive of the suspect and fears swirled that the rampage could deepen divisions in German society.

The Johanniskirche, a church a short walk from the scene of the attack, has become a central place of mourning since the suspect drove a car into the busy market on Friday evening, killing five people. A carpet of flowers now covers the broad sidewalk in front of the church.

Prosecutors said the number of injured has risen to as many as 235 as more people have reported to hospitals and doctors, but it's possible there was some double-counting.

Authorities have identified the suspect as a Saudi doctor who arrived in Germany in 2006 and had received permanent residency. They say he does not fit the usual profile of perpetrators of extremist attacks. The man described himself as an ex-Muslim who was highly critical of Islam and in many posts on social media expressed support for the far-right.

“The Magdeburg perpetrator had repeatedly attracted attention by threatening crimes. There were also warnings about him but, according to what is known so far, his political statements were so confused that none of the security authorities' patterns fitted him," Justice Minister Volker Wissing was quoted as telling the Funke newspaper group.

He said Germany may have to “draw consequences for our security architecture” and that a serious debate about that will be needed, “but it's still too early for that" as facts and questions remain open.

The country's vice chancellor voiced fears that the attack will fuel online misinformation ahead of a national election expected in late February. He urged people to “take time for the truth” and said: “Don't let yourselves be infected by hatred.”

“There is still a lot we don't know and a lot is unexplained, including the exact motive,” Robert Habeck said in a video posted Sunday. “All the same, I fear that the distrust that was immediately propagated on the net against Muslims, foreigners and people with a history of immigration will entrench itself deeper in society”

On Sunday night, police in the port city of Bremerhaven said they detained a man who threatened crimes at a Christmas market there in a TikTok video. German news agency dpa reported that he had said he would stab any people of Arabic appearance there on Christmas Day.

Mobile vehicle barriers can be seen behind the stalls at the Christmas market on Rotkreuzplatz, early Monday, Dec. 23, 2024, in Munich. (Sven Hoppe/dpa via AP)

Mobile vehicle barriers sit behind stalls at the Christmas market on Rotkreuzplatz, early Monday, Dec. 23, 2024, in Munich. (Sven Hoppe/dpa via AP)

People lay flowers and lit candles in front of the Johannis church close to the Christmas market, where a car drove into a crowd on Friday evening, in Magdeburg, Germany, Sunday, Dec. 22, 2024. (AP Photo/Ebrahim Noroozi)

People walk at the Christmas Market, where a car drove into a crowd on Friday evening, in Magdeburg, Germany, Sunday, Dec. 22, 2024. (AP Photo/Ebrahim Noroozi)

Flowers, candles, wreaths and stuffed animals lie in front of St. John's Church, Monday, Dec. 23, 2024, in Madgeburg, Germany, after a car drove into a Christmas market on Friday. (Klaus-Dietmar Gabbert/dpa via AP)