ABU DHABI, UAE, Dec. 23, 2024 /PRNewswire/ -- Miral, the leading creator of immersive destinations and experiences in Abu Dhabi, has unveiled its comprehensive Sustainability Strategy across the group, a milestone in Miral's ongoing environmental and social commitment. It outlines Miral's ambitions to become a regional benchmark for sustainable leisure, entertainment, and tourism (LET) experiences by 2030.
To view the Multimedia News Release, please click:
https://www.multivu.com/miral/9309551-en-sustainability-strategy-advance-responsible-leisure-entertainment-and-tourism
Building on years of experience in sustainable business practices, Miral will place a strong emphasis on its responsibility to provide a brighter future for generations to come. The long-term strategy underscores Miral's commitment to positioning its destinations and attractions as regional references for sustainable practices.
Commenting on the strategy, Mohamed Abdalla Al Zaabi, Miral's Group CEO, said: "Miral is pursuing a major milestone in its advancement by putting sustainability at the core of everything we do. Our Sustainability Strategy will guide this evolution, ensuring responsible growth and innovation while delivering lasting value for our stakeholders and the community. It also demonstrates our commitment to contributing to the UAE's Net Zero 2050 Strategy to address climate change, while driving sustainable tourism in Abu Dhabi."
Miral's Sustainability Strategy is the result of a comprehensive assessment of its current operations and future vision, identifying key areas of focus with ambitious targets and timelines. Set to impact current and upcoming attractions across Yas Island and Saadiyat Island, Miral's commitment to sustainability is driven by three key objectives:
Rooted in the belief that sustainability is a catalyst for positive change, the strategy relies on four pillars:
Miral's commitment to sustainability is already evident in its existing initiatives. These include the installation of the UAE's largest solar rooftop on Warner Bros. Worldâ„¢ Yas Island, Abu Dhabi, minimising its reliance on the UAE's electricity grid and producing up to 64% of the theme park's electricity requirements during optimum periods. Additional panels were recently installed at SeaWorld® Yas Island, Abu Dhabi and Yas Bay in collaboration with Emerge, a joint venture between Masdar and EDF.
In addition, the recent collaboration with Environment Agency - Abu Dhabi (EAD), the largest environmental regulator in the Middle East, and Yas SeaWorld Research & Rescue Center provides an integrated and advanced marine science knowledge hub for marine conservation, research initiatives and marine wildlife rescue efforts in the region.
Furthermore, Hilton Abu Dhabi, Yas Island produces drinkable water for its guests from the air humidity, while The WBâ„¢ Abu Dhabi will be installing an on-site hydroponic farm to grow fresh fruits and vegetables for its food and beverage outlets. SeaWorld® Yas Island, Abu Dhabi, has reduced single-use plastics across operations, utilising recycled alternatives with the goal of eliminating all single-use plastics in the near future.
Miral's Sustainability Strategy reflects its dedication to collaboration, innovation, and transparency as it paves the way for a brighter, more sustainable future for the tourism industry. It marks a major step towards ensuring a more sustainable future for the tourism industry, fully aligned with the UAE's ambition of achieving Net Zero by 2050.
Video - https://mma.prnasia.com/media2/2584158/Miral_Sustainability_Strategy.mp4
Photo - https://mma.prnasia.com/media2/2584129/Miral_Sustainability_Strategy_Launch.jpg?p=medium600
Logo - https://mma.prnasia.com/media2/2213421/5084658/Miral_Logo.jpg?p=medium600
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Miral Announces Ambitious Sustainability Strategy to Advance Responsible Leisure, Entertainment and Tourism
"Innovative K-Beauty Tech Captivating America and the Globe"
SEOUL, South Korea, Dec. 23, 2024 /PRNewswire/ -- Global beauty tech company APR Corp. (CEO Byunghoon 'Victor' Kim) is ramping up its international market expansion while introducing innovative beauty tech expertise at CES, the world's largest IT and electronics exhibition, for the second consecutive year participation.
APR Corp has announced that the company will participate in CES 2025 from Jan 7 to 10, showcasing its MEDICUBE AGE-R beauty devices and products under the 'MEDICUBE' brand. CES is organized by the Consumer Technology Association (CTA) and gathers global tech companies yearly to share the latest technology trends and showcase innovative technologies. This year, exhibitions will be held at various venues across Las Vegas, including the Las Vegas Convention Center (LVCC).
APR Corp. will operate a booth under the category of 'Lifestyle' at the Venetian Expo exhibition center, for two consecutive years. While other Korean beauty companies have also confirmed their participation in the Lifestyle section, APR Corp. plans to emphasize the synergy effect between cosmetics and beauty devices, promoting the excellence of K-beauty tech, which is differentiated from other competitors. APR Corp. will feature second-generation beauty devices such as the Booster Pro, Ultra Tune 40.68, High Focus Shot, and Booster Pro Mini, alongside various cosmetic products under MEDICUBE. APR Corp. believes all visitors would experience the future beauty tech with MEDICUBE.
APR Corp. also plans to actively pursue additional global sales channel expansion besides the United States through CES 2025. At its first CES participation in Jan 2024, APR Corp. welcomed around 700 industry-related visitors, achieving significant outcomes in networking with overseas buyers and investors and securing new partnerships. From 2024's success, APR Corps. intends to operate a booth twice the size of the previous year for 2025, focusing more on networking. Since CES is known for its largest scale in the world, Industry professionals around the world besides the United States also visit CES so APR Corps. expects more international professionals to visit the company's booth and develop further business relationships with them, to expand its sales areas.
Currently, APR Corp. penetrates various e-commerce channels, including its official online mall in the U.S. and Amazon, the world's largest e-commerce company. Additionally, during the Black Friday promotion period, it achieved a remarkable 2,343% growth on Amazon compared to the previous year, with products like the Booster Pro and Zero Pore Pad ranking first in their respective categories.
APR Corp. stated, "We believe we have achieved successful results in the 2024 event. However, spreading APR Corp's innovative beauty tech to the world is still important and necessary. This is why we decided to come back to the 2025 event." Added, "Through CES, APR Corp. will do its best to expand its global sales capacity not only in the United States but also the rest of the world."
Meanwhile, CES 2025 is expected to participate in over 160 global companies while around 140,000 visitors are projected to attend the event.
About APR Corp.
With its ground-breaking strategy, APR achieved 10 consecutive years of growth and emerged as a 'Game Changer' within the beauty and beauty tech industry. APR Corp's establishment of a global distribution network allows regional diversification and continual rapid growth. Among the 6 brands such as MEDICUBE, APRILSKIN, FORMENT, GLAM D. BIO, NERDY, and PHOTOGRAY, MEDICUBE cosmetics and 'MEDICUBE AGE-R' at-home beauty devices lead huge popularity around the world.
Location of APR Corp. at CES 2025
APR Corp. operates its booth at 'Venetian Campus, Venetian Expo, Level 2, the section of Lifestyle.' Booth# 55251
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
APR Corp. Targets Global Beauty Market Share Expansion with Participation in CES for Two Consecutive Years
