Russian FM calls for more multipolar world, stronger cooperation within BRICS

China

Russian FM calls for more multipolar world, stronger cooperation within BRICS

2024-12-27 16:45 Last Updated At：12-28 00:37

Russian Foreign Minister Sergey Lavrov on Thursday advocated for a multipolar world, highlighting BRICS' role in sustainable development and the importance of media cooperation to counteract misinformation and strengthen global alliances.

BRICS, an emerge-market cooperative mechanism that was initially formed by Brazil, Russia, India, China, and South Africa, has fostered collaboration among countries from diverse continents, civilizations, religions and cultures, the Russian foreign minister said at a press conference in Moscow.

Lavrov said that the cooperation between China and Russia within the framework of the BRICS mechanism has positive influence in the world. He also expressed his strong conviction that the sustainable development of a multipolar world requires interaction within new-type associations, and expressed the hope that Western countries will find their place in this multipolar world.

"I strongly believe that sustainable development of the multipolar world is impossible without establishing interaction between these associations of a new type, where there are no 'superiors' and 'subordinates,' no 'bosses,' no orders that must be obeyed, as is the case in the European Union and NATO. Hopefully, there will be room in this multipolar world order for our Western colleagues. They will not disappear from our planet. However, they will position themselves, and they will overcome the mental shock of losing their dominance after enjoying it for five centuries," said Lavrov.

Lavrov stressed the need to counteract misinformation spread by Western countries about BRICS, which aims to divide the Global South countries, and the need to promote media cooperation to reinforce BRICS' standing and empower the Global South to play a more significant role in global structures.

"As for the BRICS media dimension, we believe that there is a need to be more effective, in a good way, of course, in explaining the principles underpinning BRICS. There have been too many rumors and planted fakes about this group in the West for making the countries of the Global South across Africa, Asia and Latin America wary of working with BRICS," said Lavrov.

"Promoting media cooperation is also instrumental for reinforcing the group's standing and enabling the Global South to play a bigger role in universal structures in general, including the United Nations, APEC, SCO, G20, and other formats," Lavrov continued.

Russia shows strong interests in strengthening media cooperation within the framework of BRICS, and hopes for more regular and frequent media exchanges, said Lavrov.

"We are looking forward to further strengthening media cooperation within the framework of BRICS. In September 2024, Moscow hosted a Media Summit as part of its chairmanship. Held by TASS News Agency and supported by China, it brought together representatives from 60 media outlets and 45 countries. In October 2024, there was the roundtable you have mentioned, titled BRICS Media Dialogue, held at the Kazan University. I am certain that we must have regular events of this kind and that we need more of them," said Lavrov.

"This paves the way for alternative media platforms for people in the Global South and East, as well as those in the West who are interested in learning the truth about what is happening outside of the EU and NATO perimeter. In fact, there have been more and more people of this kind lately," Lavrov added.

CMG event highlights global competitive edge of Chinese brands

2024-12-27 22:37 Last Updated At：23:07

Attendees at a China Media Group (CMG) event expressed enthusiasm for the growing trend of Chinese brands moving up the global value chain, producing and marketing high-quality products that are redefining the image of China-made products.

The CMG's CCTV business channel recorded its New Year's Eve Speech program at the National Aquatics Center in Beijing on Thursday evening. The event invited business leaders from prominent Chinese manufacturing enterprises to share their experiences in expanding into global markets.

"When Chinese brands go global, what people truly experience is a transformation in their quality of life. In product development, we prioritize meeting consumer needs through technological innovation. Gree's slogan is 'Made in China, Loved by the World.' We want people to understand China through the use of our products," said Dong Mingzhu, chairwoman of Gree Electric Appliances, a leading home appliance giant.

Other speakers shared their insights on the globalization process of Chinese brands, emphasizing how innovation and quality have enabled Chinese companies to make a global impact and demonstrate their international competitiveness.

As part of this globalization process, Chinese enterprises are actively integrating into local communities and contributing to the development of local industrial chains.

"In recent years, we have focused on the domestic market while expanding internationally, working tirelessly to enhance the global influence of Chinese clothing brands and amplify China's voice in international fashion. With China's growing overall strength, Chinese brands are now accelerating their movement toward the mid-to-high end of global value chains. We firmly believe that in the future, more Chinese brands will step onto the global stage," said Gao Dekang, founder and chairman of Bosideng, one of China's leading clothing brands.

The program will be broadcast at 22:30 on December 31st, New Year's Eve.