Both urban and rural areas across China have been alive with vibrant festivities and colorful celebrations over the past few days to usher in the New Year.
In the historic Tongguan Kiln Ancient Town in Changsha City of central China's Hunan Province, visitors marvel at a grand display of lights towering over 40 meters high and a charming array of traditional lanterns.
The jubilant spirit of saying hello to the New Year infused the air as guests revel in the bustling marketplace, enjoying performances showcasing intangible cultural heritage. Enthusiasts had the opportunity to try their hand at pottery-making and explore the art of lacquerware and woodworking, seamlessly blending traditional culture with leisure.
Similarly in Baishan City of northeast China's Jilin Province, the 2025 New Year's Celebration is virtually a fusion of tradition and innovation. The event features the lively beats of the traditional yangko dance and a rich tapestry of intangible cultural heritage feasts, incorporating elements of local Songhua stone culture and exciting ice and snow tourism activities, offering a diverse array of experiences for revelers.
Peculiar to Changbai Mountains, Jilin Province, Songhua stone is considered one of the best raw materials for making inkstone. Only emperors could use this kind of inkstone in the Qing Dynasty (1644-1911).
"The festivities are more diverse this year, featuring not just delectable treats and entertainment programs, but also a variety of captivating events. We extend a warm welcome to visitors from all corners of the country to savor the rich New Year ambiance of our city," said a resident of Baishan City.
Meanwhile, in Laoshan District of Qingdao City in east China's Shandong Province, the century-old Shazikou Grand Market buzzes with excitement as locals and tourists alike indulged in a shopping spree ahead of the Chinese Spring Festival, which is only one month away. From fashionable attire to sweet confections, auspicious couplets to premium dried seafood, the market caters to every New Year necessity.
"We've got elbow meat, fish, pork head meat, and also some scallions. We've bought almost everything, including yellow croakers. It's essential to stock up on food early for the Chinese Spring Festival," said a consumer.
The aroma of sweet sun-dried fish and the allure of fresh seafood captivate the crowds, with vendors noting a surge in demand owing to this year's more budget-friendly prices.
"There are many ways to cook it. We locals really love this flavor," said another consumer.
"This year, the price of sweet sun-dried fish is cheaper than last year, reduced by four to six yuan (55 to 82 U.S. cents) per kilogram," said a market vendor.