Sharper, Sleeker, Smarter - DORCO Launches Premium Razor SLEEK

SEOUL, South Korea, Jan. 6, 2025 /PRNewswire/ -- DORCO, celebrating its 70th anniversary since its founding, has announced the launch of its premium razor line, SLEEK, encapsulating decades of expertise in razor technology.

SLEEK results from DORCO's relentless R&D efforts, combining the innovative Thin Edge Blade technology with precision-engineered blades. Under the banner Shaving to Perfection, the product promises a flawless shaving experience that minimizes skin irritation while ensuring a close shave. Tailored to the preferences of the younger generation, SLEEK blends functionality with stylish design to serve as more than a grooming tool but a lifestyle essential.

SLEEK is equipped with DORCO's sharpest blade yet, the Super Thin Blade, which is designed to  closely follow the contours of the face for easy and smooth shaves. Its patented coating technology enhances the blade's lifespan, while the Thin Edge Blade improves cutting efficiency, providing a smoother shaving experience compared to DORCO's previous models.

A standout feature is DORCO's Double-Layer Lubricating Strip, which has 10% more lubrication compared to previous products, protecting the skin during shaving. Contained with Vitamin E and aloe, it helps minimize irritation.

SLEEK embodies premium craftsmanship through its sophisticated and innovative design. The Multi-Flex head perfectly adapts to contours for a more comfortable and precise shave, while the matte silver die-cast handle seamlessly blends functionality and sophistication. Utilizing low-center pivot axis technology, SLEEK delivers unparalleled closeness and comfort, offering a shaving experience that redefines precision and ease. These design elements elevate the grooming experience and enhance the product's appeal.

SLEEK was crafted with careful attention to detail and features: 

"This razor represents the pinnacle of our blade technology," said the Head of Product Development Division at DORCO. "With Thin Edge Blade engineering and our patented coating, SLEEK delivers superior cutting performance and a shave that is both smooth and gentle. The redesigned cartridge structure further highlights DORCO's craftsmanship and expertise."

DORCO's SLEEK design combines minimalist lines, signature elements like concentric button patterns and metal accents, and precise finishes to deliver sophistication and intuitive usability. These details establish a unique design identity while paving the way for future innovations.

"This new product goes beyond just addressing functionality. By considering customer lifestyle, the upgraded product design incorporates consumer-oriented ideas and values with contemporary and stylish elements. We expect a positive response from grooming trendsetters looking for innovative and fashionable solutions that align with their modern lifestyles," said the Head of Product Design at DORCO.

SLEEK was officially launched in South Korea on November 11, 2024, earning widespread praise and enjoying strong sales performance shortly after its release. Global rollouts are planned for Q1 2025, as part of DORCO's strategy to expand its footprint in the global premium razor market.

Since its founding in 1955, DORCO has built a reputation as a global leader in razor and manufacturing by offering trusted products to consumers in over 130 countries. Combining precise technology and innovation design, DORCO delivers a differentiated shaving experience through solutions tailored to meet the evolving needs of consumers.

[1] Patents filed in the U.S. and Korea.

About DORCO

Founded in 1955, DORCO has been a global leader in developing and manufacturing innovative razor products worldwide. We continue to push the boundaries of shaving technology. DORCO's diverse range of safety razors combines cutting-edge blade innovation with ergonomic designs, delivering the smoothest, most comfortable shave on the market. With a commitment to quality, craftsmanship, and sustainability, DORCO enriches the shaving experience for millions of customers across 100+ countries.

Contact

Hoffman Agency Korea Dorco Team / DorcoPRKR@hoffman.com
Heesun Kim / hskim@hoffman.com
Junyong Lee / jlee@hoffman.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Sharper, Sleeker, Smarter - DORCO Launches Premium Razor SLEEK

CAESAREA, Israel, Jan. 8, 2025 /PRNewswire/ -- Alma Lasers, a Sisram Medical company and a global leader in energy-based medical and aesthetic solutions, today announced that its groundbreaking multi-platform aesthetic solution, Alma Harmony, has received the prestigious European Product Design Award in the Industrial/Healthcare Medical Product category.

The European Product Design Award is a renowned global competition that celebrates excellence in design. Each year, thousands of design submissions from across the globe are carefully reviewed and judged by a distinguished panel, recognizing the most innovative, functional, and visually striking products across various industries. Alma Harmony was honored for its innovation and design excellence.

Alma Harmony, the latest innovation from Alma Lasers, builds on a 20-year legacy of excellence to redefine in-office aesthetic treatments. This state-of-the-art platform seamlessly integrates five cutting-edge technologies, providing a comprehensive solution for a wide range of indications and skin types.

What sets Alma Harmony apart is its modular design, enabling seamless expansion of capabilities while maintaining simplicity and elegance. With customizable presets, ergonomic applicators, and advanced automation, it offers a smooth, intuitive experience that enhances both practitioner efficiency and patient care.

The product is part of Alma's premium series, which includes the world's best-selling hair-removal platform, Soprano Titanium, and Alma Hybrid—a groundbreaking concept for skin rejuvenation and scar treatments. Both have been awarded for their unique design and recognized for their innovative user experience and cutting-edge technology.

Lior Dayan, CEO of Alma, said: "This recognition underscores our unwavering commitment to innovation and excellence. The award celebrates not only the ingenuity behind Alma Harmony but also its transformative impact on advancing aesthetic care and demonstrates how thoughtful design can shape the future of clinical practices."

He added, "With its cutting-edge technologies and intelligent design, Alma Harmony sets a new standard for functionality, versatility, and user experience, redefining in-office aesthetic treatments and elevating patient care to new heights."

About Alma

Alma is a world-leading innovator in the aesthetic and surgical markets, offering holistic and cutting-edge solutions, including Laser, RF, Plasma, and Ultrasound technologies. We empower practitioners to deliver safe, effective, and life-transforming treatments using state-of-the-art, clinically proven solutions. For over two decades, Alma's award-winning products have set new standards in clinical excellence and innovation in the medical aesthetic industry. For more information, visit the company's website: almalasers.com               

For media inquiries, please contact:

Hagai.cohen@almalasers.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Alma Harmony Wins European Product Design Award in Healthcare Category