China Media Group (CMG) has released a promotional video on the 20-day countdown to the 2025 Spring Festival Gala, which will be aired on Jan 28, the eve of the Chinese Lunar New Year.
CMG held the first dress rehearsal for the 2025 Spring Festival Gala on Jan 5, honing the much-anticipated TV carnival amid prevailing festive mood for the traditional Chinese Lunar New Year, also known as the Spring Festival.
The gala will feature a rich variety of artistic forms backed by application of technologies.
On Dec 4, 2024, the UNESCO inscribed Spring Festival -- the social practices of the Chinese people in celebration of the traditional new year -- on the Representative List of the Intangible Cultural Heritage of Humanity, marking a global recognition of this vibrant celebration and cherished cultural tradition.
As the first Spring Festival Gala after the inscription, the production team creatively incorporated traditional customs and intangible cultural heritage practices into the show. The integration of various heritage elements into the stage design, program structure, and visual presentation highlight the time-honored appeal of China's rich cultural legacy.
CMG earlier unveiled the four sub-venue locations for the 2025 Spring Festival Gala. They are Chongqing Municipality in the southwest, Hubei Province's Wuhan in central China, Lhasa of the Xizang Autonomous Region, also in the southwest, and Jiangsu Province's Wuxi in the east.
The gala, also known as "Chunwan" in Chinese, has been broadcast live annually since 1983, and has been seen as a major cultural symbol for the traditional Lunar New Year celebrations in China.
CMG releases promotional video on 20-day countdown to 2025 Spring Festival Gala
CMG releases promotional video on 20-day countdown to 2025 Spring Festival Gala
