SHENZHEN, China, Jan. 31, 2025 /PRNewswire/ -- On January 28, the 2025 CCTV Spring Festival Gala dazzled audiences worldwide, blending tradition with cutting-edge technology. As a long-term technical partner of CCTV, Unilumin once again played a crucial role in crafting breathtaking stage visuals with state-of-the-art LED display solutions and innovative digital content.
Pushing Boundaries with AR, XR, and 3D Visuals
Unilumin's technology seamlessly integrated AI, XR, digital twin, and virtual production (VP) techniques, expanding the stage beyond physical limits. The opening act, Ruyi Dance, featured a golden serpent brought to life with AR, creating a dynamic visual spectacle. In Yi Ren, Unilumin's UE-powered special effects transformed dancers' movements into poetic ripples, fusing dance and technology.
Unilumin's 3D glasses-free displays enhanced brand storytelling. For Alibaba Cloud's segment, a deep-space-themed visual experience showcased its global infrastructure, demonstrating how immersive LED displays are reshaping event advertising.
AI-Driven Visual Innovation
A key highlight was the AI Spatial Rendering System, developed with CCTV's technical team. Built around Unilumin's LED cube, it combined camera tracking, motion capture, nDisplay rendering, and light-field reconstruction for unparalleled depth and realism.
For singer performances, Unilumin's spatial computing technology transformed the stage into an immersive, evolving environment that synchronized with the music's rhythm and emotion. Precise 3D visual effects further transported viewers into the song's narrative, amplifying emotional impact.
Pioneering Virtual Human and AI Interaction
Unilumin advanced digital human technology by crafting a virtual stage companion that interacted with the singer in real-time. In Ascending Heights, an AI-rendered lion, inspired by traditional Chinese culture, took center stage, showcasing AI's potential in performance art.
Industry-Leading Display Technology
Beyond digital content, Unilumin's hardware ensured flawless execution. The UGNâ…¡1.9 LED display delivered exceptional contrast and clarity, enabling precise AI-powered visual rendering. The UMini W series, featuring Uni-BLC AI enhancement and EBL+ technology, provided a 10,000:1 contrast ratio and HDR-quality visuals, supporting the Gala's first-ever accessible broadcast for visually and hearing-impaired audiences.
Committed to pushing LED display technology boundaries, Unilumin continues to redefine stage design and live event experiences, delivering unforgettable moments through the fusion of art and innovation.
For more information, please visit https://www.unilumin.com/
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Unilumin Elevates 2025 CCTV Spring Festival Gala with Cutting-Edge LED Solutions
Unilumin Elevates 2025 CCTV Spring Festival Gala with Cutting-Edge LED Solutions
HONG KONG, March 2, 2025 /PRNewswire/ -- A Mandopop superstar JJ Lin kicked off his "JJ20 FINAL LAP World Tour" last December in Singapore. This year, the excitement goes global as he brings his electrifying performances across North America, Europe, Australia, and other countries and regions. After captivating fans worldwide, the Singaporean singer-songwriter-record producer is set to hit the stage at the Kai Tak Stadium in Hong Kong on May 24th and 25th. He will deliver an unforgettable musical experience to tens of thousands of fans, promising an extraordinary audiovisual feast.
Debuting in 2003 with his first album, "Music Voyager," which sold over 1.2 million copies across Asia, JJ quickly made his mark by winning the "Best New Artist" award at the 15th Golden Melody Awards. The following year, his hit single "River South" became an instant sensation, cementing his status in the Asian music industry. He continued to release iconic tracks like "A Thousand Years Later," "Cao Cao," and "Little Dimples," all of which became widely celebrated classics. With his exceptional songwriting talent and emotionally resonant vocals, JJ secured his place in the competitive Mandopop scene, amassing countless fans and receiving numerous awards, solidifying his reputation as a leading figure in the music world. On stage, JJ captivates the audience by sharing his personal stories and emotions through his music. With a wide vocal range and a voice that is both soft and powerful, he moves the crowd, allowing them to experience the true power of music and become fully immersed in the performance.
Since 2006, JJ has embarked on his seventh world tour, each time investing heavily to deliver top-tier productions. With a team of global talents, every concert is crafted to the highest standards, leaving audiences enthralled. Especially notable is the "JJ20 World Tour" which began in 2022 and spanned two years. Not only did every show sell out and receive widespread acclaim, but it also set multiple record-breaking milestones and won numerous awards globally, delivering impressive results! Among its highlights, the Hong Kong leg of the tour featured two consecutive weeks of performances at the Central Harbourfront Event Space, with a total of six shows, setting a new record for the most performances and highest audience turnout for a single JJ concert.
This time, 'JJ20 FINAL LAP' elevates the 'JJ20 World Tour' to new heights, it features enhanced stage design, lighting, setlist, and costumes, transforming the concert experience into something truly unforgettable. The tour premiered last year-end in Singapore with two sold-out shows. This year, the tour expands globally, making fans worldwide eagerly await this extraordinary musical journey.
Presented by Prudential and organized by Yiu Wing Live, the 'JJ20 FINAL LAP World Tour' in Hong Kong returns with Prudential as the title sponsor once again, now set to be held on an even grander scale at Hong Kong's newest landmark—Kai Tak Stadium. What kind of musical journey will JJ bring? Fans are on the tiptoe of expectation!
Committed to supporting mega events in Hong Kong, Prudential aligns with the government's initiative to promote the event economy, further showcasing the city's vibrancy as a global hub for world-class events.
Hang Seng Bank has always been a strong supporter of music events, ensuring that customers won't miss any exciting concerts in Hong Kong. Customers holding a Hang Seng Mastercard can enjoy priority ticket booking and a series of promotions for all customers to obtain tickets through credit card applications, credit card spending, participating in lucky draws with +FUN Dollars, and other activities. This gives customer a chance to experience this hottest musical event. Further details will be announced, please stay tuned for Hang Seng's upcoming announcements.
Prudential Presents JJ Lin "JJ20" FINAL LAP World Tour
in Hong Kong
Show Date|24 - 25 MAY 2025 (SAT,SUN)
Ticket Price|HK $1,680 / 1,380 / 980 / 680 / 380
Venue|Kai Tak Stadium
Time|8pm
Produced by|JFJ Productions
Organiser|Yiu Wing Live
"The Best Concert Credit Cards Choice"
Hang Seng Mastercard Credit Card Priority Booking
Period|19 MAR 2025 12 nn - 11:59pm
Ticketing Platform| Cityline
Offers are subject to Terms and Conditions, please refer to Hang Seng Bank's website for details.
To borrow or not to borrow? Borrow only if you can repay!
Public Sale
Period|20 MAR 2025 12 nn
Ticketing Platform|Cityline / JJ20 APP
Ticket Partners | Damai / Maoyan
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
JJ Lin's 'JJ20 FINAL LAP World Tour' Presented by Prudential, is Ready to Electrify Hong Kong at Kai Tak Stadium in May