Insta360 and Leica Camera AG extend Partnership: Advancing the Action Cam Industry

LOS ANGELES, March 12, 2025 /PRNewswire/ -- Insta360, a leader in 360° and action cameras, is proud to announce an extension of its partnership with Leica Camera AG, the legendary brand renowned for over a century of excellence in imaging. This continued collaboration aims to bring elite performance to Insta360's range of AI-powered action cameras and more.

Leica's heritage in crafting high-quality lenses and pioneering advancements in optical engineering aligns seamlessly with Insta360's mission to redefine what's possible in action and 360° imaging. Together, the two brands have delivered industry-leading innovations, with the latest offering, Insta360 Ace Pro 2, proving to be a smash hit among users worldwide.

With this partnership evolving, exciting developments are already on the horizon. While we can't share specifics just yet, creators can expect more cutting-edge imaging solutions across new product lines in the near future. This extension sets the stage for further innovation, reinforcing both brands' commitment to pushing the boundaries of what's possible in action and 360° imaging.

A Partnership Rooted in Innovation

"Insta360 and Leica share a vision of creating the most advanced imaging tools possible," said Max Richter, Vice President of Marketing at Insta360. "With this renewed partnership, we are excited to continue our journey together, empowering creators to capture like nothing else out there."

As the action camera market continues to demand ever-better image quality, this partnership ensures that Insta360 continues to lead in imaging excellence.

"For over a century, Leica has stood at the forefront of optical innovation, and our partnership with Insta360 allows us to continue this legacy in the dynamic world of action cameras.

Together, we strive to push the boundaries of imaging excellence, offering creators tools that inspire their creative journeys," said Marius Eschweiler, Vice President Business Unit Mobile, at Leica Camera AG.

Insta360 Ace Pro 2 – The Latest Evolution of Insta360 and Leica's Collaboration

The latest product of this partnership is the recently launched Insta360 Ace Pro 2, a flagship AI-powered action camera designed for professionals and enthusiasts seeking the highest image quality.

Built with a Leica SUMMARIT lens and unique Leica color profiles, the latest addition to Insta360's wide-angle camera lineup sets a new standard in action photography and videography.

With industry-leading low-light performance, superior dynamic range, and refined image processing, Insta360 Ace Pro 2 is engineered to capture life's most thrilling moments with the precision and quality expected from Leica optics.

Creators can rely on Insta360 Ace Pro 2's enhanced stabilization and AI-powered features to ensure smooth and professional-looking footage every time.

Looking Ahead

The renewal of this partnership signals an exciting future for creators and action camera enthusiasts alike. With Leica's legacy in optics and Insta360's expertise in imaging technology, the next generation of cameras will continue to set new benchmarks in performance and creativity.

Shop the Insta360 Ace Pro 2 here, and be sure to explore Leica's latest offerings via their official website.

About Leica Camera

Leica Camera AG is an international premium manufacturer of cameras, lenses and sports optics products with over 150 years of company history. As part of its growth strategy, the company has expanded its business to include mobile imaging (smartphones) and the manufacture of high-quality eyeglass lenses and watches and is represented in the home cinema segment with its own projectors.

Headquartered in Wetzlar (Germany) and with a second production site in Vila Nova de Famalicão (Portugal), Leica Camera AG has a global network of its own sales companies with over 120 Leica Stores. The company employs 2,400 people and achieved a turnover of 554 million euros in the 2023/24 financial year.

The Leica brand stands for excellent quality, German craftsmanship and industrial design combined with innovative technologies. An integral part of the brand culture is the promotion of the culture of photography with around 30 Leica Galleries worldwide, Leica Academies and international awards such as the Leica Hall of Fame Award and the Leica Oskar Barnack Award (LOBA). 

About Insta360

With a "Think bold" mindset, Insta360 empowers people to capture and share their lives in extraordinary ways. Recognized as a market leader and innovator, Insta360's vast lineup includes the world's best-selling 360° cameras in the X Series, the thumb-sized GO Series for everyday capture, as well as an extensive range of action cameras, gimbals, webcams, and professional photography solutions. With intuitive, AI-powered software, Insta360 simplifies the creative process, allowing users to focus on storytelling without technical barriers. Insta360 is dedicated to helping a new generation of athletes, creatives, travelers and professionals bring their ideas to life.

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** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Insta360 and Leica Camera AG extend Partnership: Advancing the Action Cam Industry

SINGAPORE, March 13, 2025 /PRNewswire/ -- Digital travel platform Agoda's 2025 Sustainable Travel Survey reveals its ranking of Asia's most sustainability-conscious travelers.

Travelers from the Philippines earn the top spot, with 86% responding that sustainability is important in their travel choices for 2025. Travelers from India (82%), Taiwan (80%), Malaysia (80%) and Vietnam (77%) round out the top five.

This survey, which engaged over 6,000 respondents across 11 Asian markets, spotlights the evolving landscape of sustainable travel in Asia, where authentic and purposeful tourism, and off-peak travel are becoming more prominent.

The survey found that the majority of Asian travelers (68%) consider sustainability when making their travel plans for 2025. Less than one in ten (8%) travelers overlook sustainability in their travel decisions, although less optimistically, in Hong Kong and Japan for example, where 21% and 17% of travelers, respectively reported that sustainability was not particularly important in their travel choices.

Authentic Experiences Drive More Sustainable Choices

Asian travelers are increasingly motivated by the allure of authentic experiences and the opportunity to contribute positively to local communities. Nearly one in four respondents prioritize authentic tourism, while 22% are keen on supporting local economies when they travel. Indian travelers, in particular, are guided by personal values and beliefs, with 24% citing these as their primary motivation for more sustainable travel. This trend underscores a broader movement towards travel that is not only enjoyable but also meaningful and impactful.

Exploring Off-peak Takes Center Stage

Many travelers in Asia seek to mitigate their impact on the environment by traveling during off-peak seasons to alleviate overcrowding, a choice made by nearly a quarter of respondents. Additionally, 20% of travelers are opting for accommodations with sustainability certifications while 18% are packing reusable items to reduce waste. Japanese travelers stand out for being the most committed out of all Asian travelers to reducing waste, with 25% packing reusable items like water bottles and shopping bags on a trip.

Andrew Smith, Senior Vice President, Supply at Agoda, said, "Asian travelers are increasingly seeking ways to make a positive impact on the destinations they visit. Agoda's Eco Deals Program is one way we're empowering them to do just that. By offering great value deals on partnering properties and donating one US dollar to local conservation projects for every program booking, we are not only helping travelers save but also enabling them to contribute to the preservation of the places they love."

Since the recent launch of the 2025 edition, Agoda's Eco Deals program has provided travelers with discounts of up to 15% on partner hotels across 10 Asian markets. This marks the first year of Japan and South Korea joining the Eco Deals Campaign, providing more Asia-bound travelers the opportunity to support their favorite destinations. For every Eco Deals booking, a dollar is donated to WWF conservation projects aimed at protecting wildlife and conserving critical habitats across Asia. More information can be found on www.agoda.com/ecodeals.

Agoda's offerings include over 5 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, all of which can be combined in the same booking. Download Agoda's mobile app or visit Agoda.com to discover the best deals for your next trip.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

More Sustainable Travel Top of Mind for Most Asian Travelers - Agoda Survey Reveals

More Sustainable Travel Top of Mind for Most Asian Travelers - Agoda Survey Reveals