Nearly 60 percent of the consumers participating in a survey expressed satisfaction with China's online and offline shopping environments, said the China Consumers Association on Friday.
According to the association's annual survey, 56.7 percent of respondents reported being satisfied with the online shopping environment, while 55.5 percent felt the same about offline shopping. Furthermore, nearly 70 percent of participants acknowledged the effectiveness of regulatory measures aimed at enhancing the consumer environment.
The data indicate that more than 70 percent of consumers believe the current market supply meets their diverse, personalized, and high-quality consumption demands. However, the report identifies critical areas for improvement, noting that insufficient product service quality, data security, and health attributes are the primary factors hindering the fulfillment of these high-quality expectations. Among the factors influencing purchasing decisions, 27.8 percent of respondents prioritized "product quality" as their main concern.
When it comes to corporate performance, consumers are particularly attentive to after-sales support, product reliability, and safety. After-sales service has topped the list of consumer concerns for five consecutive years, highlighting its importance in the overall shopping experience.
Notably, while the focus on cost-performance ratio remains paramount, the attention given to high quality is growing at a rate significantly surpassing that of cost-effectiveness, suggesting a marked transition in consumer priorities.
Additionally, the report shows an encouraging trend in consumer activism regarding rights protection. Only about 2.4 percent of respondents did not pursue any remedial actions in cases of consumer rights violations. The preference for diverse methods of seeking consumer rights protection is evident, with 70 percent expressing satisfaction with the available consumer rights protection services and recognizing their accessibility.

Nearly 60 pct of consumers satisfied with China's online, offline shopping environment: report

Nearly 60 pct of consumers satisfied with China's online, offline shopping environment: report