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SILVERSEA UNVEILS NEW BRAND POSITIONING, HONORING GUESTS' ENDURING COMMITMENT 'TO FINDING MORE'

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SILVERSEA UNVEILS NEW BRAND POSITIONING, HONORING GUESTS' ENDURING COMMITMENT 'TO FINDING MORE'
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Business

SILVERSEA UNVEILS NEW BRAND POSITIONING, HONORING GUESTS' ENDURING COMMITMENT 'TO FINDING MORE'

2025-03-14 21:48 Last Updated At:22:05

'To Finding More' celebrates the joy of travel and appeals to the shared curiosity of Silversea's guests with emotion and authenticity

MIAMI, March 14, 2025 /PRNewswire/ -- Silversea, the leading experiential luxury and expedition travel brand, has unveiled its new brand positioning, To Finding More. Now live across the company's channels and platforms, the reimagined brand expression establishes new codes of luxury. 

Prioritizing emotion and authenticity, To Finding More positions Silversea guests as the creators of their own stories. A new visual language and distinctive tone of voice speak to their innate curiosity and inspires exploration. Through vivid imagery, it captures genuine connections and unforgettable moments, creating stories travelers are drawn to and eager to experience.  

"Beyond reflecting our new brand positioning, To Finding More embodies the joy of travel as a tribute to our guests, whose curiosity leads them to the farthest corners of the Earth," said Bert Hernandez, president, Silversea. "It is a celebration of the places that give us a new perspective and the people we meet who inspire that perspective. It embraces the spirit of immersive discovery, engaging travelers as they uncover hidden wonders with us — all in uncompromised comfort."  

Silversea's new brand positioning reflects its guests' worldly curiosity, while uniting travelers through a shared mindset. Affectionately known as Eternal Wanderers, these discerning explorers seek cultural discovery, crave new adventures, and are dedicated to self-enrichment. To Finding More embodies Silversea's commitment to fulfilling these desires through its unparalleled global selection of immersive experiences, such as its groundbreaking S.A.L.T. (Sea And Land Taste) culinary program, and its unmatched service excellence. Its two pioneering Nova-Class ships, Silver Nova and Silver Ray, and the development of the world's southernmost hotel, highlight Silversea's dedication to unlocking the best in exclusive travel, leadership in luxury expedition travel, and polar exploration.  

"Guests choose Silversea for the unparalleled experiences that can't be found anywhere else, and our new brand positioning brings them even closer To Finding More," said Annette Diaz, interim chief marketing officer, Silversea. "Designed to inspire a sense of discovery, To Finding More will be seamlessly integrated across our channels, redefining luxury advertising. This new positioning marks a shift in what luxury travel can be — grounded in discovery, deeply connecting our brand and guests to the stories, cultures, experiences, and moments that only Silversea can offer."  

Learn more about Silversea's new brand positioning, To Finding More:
www.silversea.com/lp-to-finding-more.html   

About Silversea â€¯â€¯   
Silversea is the leading experiential luxury and expedition travel brand, offering guests immersive experiences on all seven continents, personalized service, and an innovative culinary offering aboard its 12 intimate ocean and expedition ships. Silversea's itineraries encompass an unparalleled range of destinations worldwide, from the Mediterranean and the Caribbean to the Galápagos, both Polar Regions, and hundreds of fascinating places in between. Set to strengthen its destination leadership in late 2025, the brand is developing the southernmost hotel on Earth in Puerto Williams, Chile – offering guests a uniquely seamless journey to Antarctica. Silversea brings its likeminded guests closer to their destination in uncompromised comfort, championing the joy of travel, an enriching spirit of discovery, and an enduring commitment To Finding Moreâ„ .      

Silversea is owned by global cruise company Royal Caribbean Group (NYSE: RCL). For more information, visit www.silversea.com.      

About Royal Caribbean Group  â€¯   
Royal Caribbean Group (NYSE: RCL) is a vacation industry leader with a global fleet of 67 ships across its five brands traveling to all seven continents. With a mission to deliver the best vacations responsibly, Royal Caribbean Group serves millions of guests each year through its portfolio of best-in-class brands, including Royal Caribbean, Celebrity Cruises, and Silversea; and an expanding portfolio of land-based vacation experiences through Perfect Day at CocoCay and Royal Beach Club collection. The company also owns 50% of a joint venture that operates TUI Cruises and Hapag-Lloyd Cruises. With a rich history of innovating, Royal Caribbean Group continually delivers exciting new products and guest experiences that help shape the future of leisure travel. Learn more at royalcaribbeangroup.com or rclinvestor.com. â€¯ 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

SILVERSEA UNVEILS NEW BRAND POSITIONING, HONORING GUESTS' ENDURING COMMITMENT 'TO FINDING MORE'

SILVERSEA UNVEILS NEW BRAND POSITIONING, HONORING GUESTS' ENDURING COMMITMENT 'TO FINDING MORE'

Delivering a pulse of power—faster, safer, and more efficient travel charging solutions.

LAS VEGAS, March 17, 2025 /PRNewswire/ -- Epicka, the #1 universal travel adapter brand in the U.S. (1), proudly introduces the all-new Pulse 45W universal travel adapter—an innovative leap in travel charging.

Whether you're an international traveler, digital nomad or adventure enthusiast, the Pulse 45W adapter ensures true, sustained power for all your devices; Unlike ordinary travel adapters that reduce voltage and compromise performance. With guaranteed reliability, it keeps you powered up anytime, anywhere.

Now available on Amazon.com and Epicka.com in the United States for $29.99.

Global Compatibility: Power Meets versatility

The Pulse 45W universal travel adapter featuring 4 interchangeable plugs for compatibility in 200+ countries and regions, including the US, UK, EU, and Australia.

It delivers a sustained 45W stream of energy and supports seamlessly high-performance charging for 2 devices as the earth's continuous, powerful pulse.

A New Era of Epicka Travel Exploration

Epicka introduces now a striking new design, shifting our brand-visual effect from its signature blue to a vibrant green. This fresh hue symbolizes our brand's core value: innovation, easy-to-go, and Eco-friendly, provide a premium travel experience for every journey.

Product Details

Epicka Pulse 45W Universal Travel Adapter

•              Global compatibility across 200+ countries and regions

•              Compact design with a 5-in-1 charging ports

•              Charges an iPhone 16 up to 55% as little as 30 minutes (2*)

•              Built-in Power integration chip

•              45W sustained fast charging

•              supports seamlessly high-performance charging for 2 devices

•              Color: Black / White

•              Price: $29.99

Epicka continues our mission to create a travel aesthetic that allowing travelers to start every journey stress-free. Whether navigating international business trips, backpacking across continents, or simply commuting, this next-generation adapter ensures you're always powered up.

Advanced Pi Chip Technology for Seamless Performance

At the heart of the Pulse 45W is the Pi (Power Integration) chip, the same cutting-edge technology trusted in iPhone. It ensures intelligent power management, optimized energy efficiency, and enhanced device safety. With built-in protections against overheating, overcharging, and short circuits, users can enjoy peace of mind while staying connected.

About Epicka

Since 2017, Epicka has grown to become the #1 travel adapter brand in the U.S. market step by step. Guided by our core values of Exploration & Innovation, we design travel gear that is convenient, practical, and urban to enhance the entire travel experience, to make every journey becomes a stress-free and unforgettable memory of life's exploration.

For more details, visit Epicka.com or find us by searching 'Epicka' on Amazon.com.

Location: Shenzhen, China

PR Contact: marketing@epickatech.com / collab@epickatech.com

(1.) The Epicka brand, known for its highly rated universal travel adapters, until Feb 2025, the market share is approximately 35%, about 20% higher than the second place, also held the #1 bestseller spot in the U.S. market's 'Electrical Adapters' category during both the 2024 Amazon Prime Day and BFCM.

(2.) Data based on Feb 2025 internal testing uses the pulse 45W adapter charging iPhone 16.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Epicka Unveils Pulse 45W Universal Travel Adapter: Fast-Charging for Modern Travelers

Epicka Unveils Pulse 45W Universal Travel Adapter: Fast-Charging for Modern Travelers

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