Venu Holding Corporation Teams up with Connect Partnership Group to Accelerate Corporate Sales and Partnership Strategy

COLORADO SPRINGS, Colo.--(BUSINESS WIRE)--Mar 17, 2025--

Venu Holding Corporation ("VENU" or the “Company”) (NYSE American: VENU), today announced a strategic alliance with Connect Partnership Group, a leading sales and consulting agency, to serve as its official sponsorship sales partner. The collaboration is designed to accelerate VENU’s comprehensive corporate partnership strategy, driving revenue growth, maximizing brand alignment opportunities, and capitalizing on the Company’s expanding portfolio of entertainment properties.

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Leading this initiative is VENU’s Chief Marketing Officer, Terri Liebler. With more than 30 years experience in the sports and entertainment sales industry, Terri has a proven track record of driving success. Through this partnership, VENU anticipates generating tens-of-millions in sponsorship revenue by 2029 across its growing portfolio. The partnership will enhance VENU’s ability to cultivate high-value relationships with top-tier brands, building on existing alliances with partners such as NFL Hall of Famer Troy Aikman’s EIGHT Beer, Ford Dealerships, and Kaiser Permanente.

Terri Liebler, Chief Marketing Officer of VENU, added, “VENU’s approach to entertainment is unlike any other. Creating ultimate desinations that captivate audiences. We need a sales partner that will match that energy. Connect Partnership Group has the proven track record to take our strategy to new heights, bringing brands to the table that not only align with our vision but truly resonate with our music fans. The future of VENU is brighter than ever. Through this collaboration, we’re elevating our venues with premium brand integrations, ensuring deserving fans get the top-tier experiences they expect.”

“At Connect Partnership Group, we specialize in bringing brands and entertainment properties together in meaningful ways that deliver on both parties’ business objectives,” said Danielle Shuff, Founder and Co-CEO at Connect Partnership Group. “VENU is creating world-class entertainment destinations, and we’re excited to help drive their sponsorship strategy forward. This partnership is a perfect alignment of vision and expertise, and we look forward to delivering results that will elevate VENU’s brand and business.”

VENU’s Business Model: Seven Revenue Streams Driving Growth

VENU’s business model leverages seven distinct revenue streams, reinforcing its position as a disruptive force in the live entertainment industry. The Company generates substantial income through sponsorships and partnerships, which include naming rights, in-venue activations, and brand collaborations. Ticket sales and fees contribute significantly, driven by national touring acts, VIP experiences, and premium seating options. Food and beverage sales from upscale dining and beverage services further enhance revenue across VENU’s facilities. Parking and venue rentals generate additional income through event-related parking fees and facility leasing, while licensing agreements, strategic partnerships, and premium hospitality services generate additional fee income.

Source: Venu Holding Corporation

About Venu Holding Corporation

Venu Holding Corporation ("VENU") (NYSE American: VENU), founded by Colorado Springs entrepreneur J.W. Roth, is a premier hospitality and live music venue developer dedicated to crafting luxury, experience-driven entertainment destinations. VENU’s campuses in Colorado Springs, Colorado, and Gainesville, Georgia, each feature Bourbon Brothers Smokehouse and Tavern, The Hall at Bourbon Brothers, and unique to Colorado Springs, Notes Eatery and the 8,000-seat Ford Amphitheater. Expanding with new Sunset Amphitheaters in Oklahoma and Texas, VENU’s upcoming large-scale venues will host between 12,500 and 20,000 guests, continuing VENU’s vision of redefining the live entertainment experience. Click here for company overview.

VENU has been recognized nationally by The Wall Street Journal, The New York Times, Denver Post, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents and NFL Hall of Famer and Founder of EIGHT Elite Light Lager, Troy Aikman, VENU continues to shape the future of the entertainment landscape. For more information, visit venu.live

About Connect Partnership Group

Connect Partnership Group is a leading sales and consulting agency that specializes in representing and selling partnerships, naming rights and media in sports, entertainment and mixed-use real estate environments, while also providing an experienced business development team to companies that sell products and services to Large Public Venues. Headquartered in Dallas, with teams in New York, Chicago, Boston, Washington D.C. and Phoenix, Connect capitalizes on decades of experience selling and activating partnerships, operating events, and consulting on behalf of Fortune 500 companies.

For more information, visit www.ConnectWins.com

Forward-Looking Statements

Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While the Company believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the Company's filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. The Company expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.

Connect Partnership Group & Venu Holding Corporation

WASHINGTON (AP) — The Environmental Protection Agency plans to eliminate its scientific research office and could fire more than 1,000 scientists and other employees who help provide the scientific foundation for rules safeguarding human health and ecosystems from environmental pollutants.

As many as 1,155 chemists, biologists, toxicologists and other scientists — 75% of the research program's staff — could be laid off, according to documents reviewed by Democratic staff on the House Committee on Science, Space and Technology.

The planned layoffs, cast by the Trump administration as part of a broader push to shrink the size of the federal government and make it more efficient, were assailed by critics as a massive dismantling of the EPA's longstanding mission to protect public health and the environment.

The plans were first reported by The New York Times.

EPA Administrator Lee Zeldin has said he wants to eliminate 65% of the agency’s budget, a huge spending cut that would require major staffing reductions for jobs such as monitoring air and water quality, responding to natural disasters and lead abatement, among many other agency functions. The EPA has also issued guidance directing that spending items greater than $50,000 require approval from Elon Musk’s Department of Government Efficiency.

The Office of Research and Development — EPA's main science arm — currently has 1,540 positions, excluding special government employees and public health officers, according to the memo. A majority of staff — ranging from 50% to 75% — "will not be retained,'' the memo said.

The research office has 10 facilities across the country, stretching from Florida and North Carolina to Oregon.

The plan calls for dissolving the research office and reassigning remaining staff to other parts of the agency “to provide increased oversight and align with administration priorities," the memo says. EPA officials have presented the plan to the White House for review.

Molly Vaseliou, an EPA spokeswoman, said the agency “is taking exciting steps as we enter the next phase of organizational improvements,” but said changes had not been finalized.

“We are committed to enhancing our ability to deliver clean air, water and land for all Americans,” she said, adding, “While no decisions have been made yet, we are actively listening to employees at all levels to gather ideas on how to increase efficiency and ensure the EPA is as up to date and effective as ever.”

California Rep. Zoe Lofgren, the top Democrat on the science committee, said in a statement that the agency's research office was created by Congress and “eliminating it is illegal.”

Every decision the EPA makes “must be in furtherance of protecting human health and the environment, and that just can’t happen if you gut EPA science,” Lofgren said.

“EPA cannot meet its legal obligation to use the best available science without (the Office of Research and Development) and that’s the point,'' she added. President Donald Trump and his billionaire adviser, Musk, “are putting their polluter buddies’ bottom lines over the health and safety of Americans,” Lofgren said.

In his first term, “Trump and his cronies politicized and distorted science,'' she said. “Now, this is their attempt to kill it for good."

Ticora Jones, chief science officer at the environmental group Natural Resources Defense Council, said Trump's EPA “yet again is putting polluters over people."

She called on Congress to “stand up and demand that EPA keep its scientists on the beat so that we all can get the clean air and clean water we need and deserve.”

FILE - Former Rep. Lee Zeldin, R-N.Y., President-elect Donald Trump's pick to head the Environmental Protection Agency, appears before the Senate Environment and Public Works Committee on Capitol Hill, Jan. 16, 2025, in Washington. (AP Photo/Mark Schiefelbein, File)

A sign on the headquarters of the Environmental Protection Agency is photographed Wednesday, March 12, 2025, in Washington. (AP Photo/Mark Schiefelbein)