LONDON--(BUSINESS WIRE)--Mar 17, 2025--
A groundbreaking initiative lets players mirror their physical identity with their digital self to win an exclusive real-world item previously available only to their avatars.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250317332151/en/
PhygitalTwin, a leader in bridging digital and physical fashion, has partnered with AvakinLife to launch the first-ever PHYGITAL jewellery competition. This initiative brings gaming and real-world fashion together, allowing players to own a physical version of their in-game accessories.
The competition invited AvakinLife’s gaming community to share a selfie alongside their avatar, tagging both AvakinLife and PhygitalTwin for a chance to win a physical LuxeRealm jewellery piece newly introduced in the game.
The response was overwhelming, with hundreds of fans eagerly participating to win an exclusive Avakin Charm Bracelet or Necklace. This marks AvakinLife’s first step into physical fashion, enabling players to bring their digital style into reality.
AvakinLife boasts 1.5 million active users monthly, providing a space for self-expression and connection. Halli Bjornsson, founder of AvakinLife, emphasised the importance of the collaboration:
“ The LuxeRealm collection features a charm bracelet and necklace, the first physical rewards for Avakin players. AvakinLife continues to be a leader in digital self-expression, with an engaged community that thrives on interactive experiences and social gaming. PhygitalTwin played a crucial role in bringing this competition to life through its digital-to-physical marketplace, e-commerce solutions, and global distribution network, ” says Bjornsson.
“Gaming is the perfect testbed for new products,” says Louise Laing, Founder of PhygitalTwin. “This competition showcases how digital and physical realities seamlessly coexist. Seeing the community’s creativity has been inspiring—it proves that gaming and real life are no longer separate, but connected.”
By executing this PHYGITAL competition, PhygitalTwin and Avakin demonstrate its ability to link digital creativity with tangible products, setting a new standard for collaborations in gaming and fashion.
About PhygitalTwin
PhygitalTwin is more than just a business; it is a revolution because it automates, reduces waste, streamlines digital to skin and physical fashion, reduces costs, and increases revenues for all stakeholders supported by e-commerce and global distribution.
About AvakinLife
AvakinLife is a vibrant virtual world where 1.5 million players express themselves, connect, and build their digital identities. With a focus on social gaming and digital fashion, AvakinLife fosters creativity through personalized avatars, stylish outfits, and immersive experiences.
LuxeRealm Competition PhygitalTwin x AvakinLife
TOKYO (AP) — Chicago Cubs fans take pride in being underdogs, a role that ended briefly when they won the World Series in 2016 to end a 107-year drought between championships.
They were right at home in Tokyo facing the Los Angeles Dodgers and megastar Shohei Ohtani in a two-game series to open the Major League Baseball regular season. Chicago dropped the first game 4-1, then allowed a homer by Ohtani in a 6-3 defeat in the second game.
Dodgers fans easily outnumbered Cubs fans 10 to 1 at the Tokyo Dome. On the sheer interest level, Ohtani was probably 60-70% of the draw in the sellouts, with the Cubs and Dodgers splitting the rest.
“That’s what’s great about the Cubs, we're always the come-from-behind team,” said Zach Valavanis, a Cubs fan entering a theme bar in the Tokyo Dome complex, filled with Cubs logos and memorabilia — and dozens of other Chicago fans.
“I feel like that’s been the case forever,” Valavanis added, citing the come-from-behind effort to win the 2016 World Series.
Cubs batting practice was well attended. But the Dodgers batting practice was a spectacle with hundreds of photographers, reporters and video journalists staking out Ohtani and his two Japanese teammates — pitchers Yoshinobu Yamamoto and Roki Sasaki.
The Cubs have two Japanese players — pitchers Shota Imanaga and designated hitter Seiya Suzuki — who didn't go unnoticed. But they're not Dodgers.
“What did they (the Dodgers) spend — three, four, five billion dollars,” said Zach's brother Alex Valavanis, both wearing white Cubs jerseys. “I don’t think they can keep up that pace, but we’ll see.”
Cubs manager Craig Counsell kept it simple. He said being a very high-profile afterthought comes with the territory.
“We’re playing the world champions, you expect that from that perspective,” he said. “We’re playing against the most famous player in the world. So you expect it from that perspective as well.”
“When you’re the world champs, you get to enjoy the spoils of that — and that’s fair to me,” he added.
Dodgers manager Dave Roberts kept his explanation even simpler.
“I think in totality, there’s still a few ballclubs that share that same lore of history," he said. “But baseball, a lot of it is cyclical, and so our hope is we can continue to ride this high tide as the Dodgers.
“I just think it’s more skewed because of Shohei. And nothing against the other Japanese players,” Roberts added. "But Shohei is just such a beast of this whole equation.”
AP MLB: https://apnews.com/mlb
A Chicago Cubs fan makes her way to her seat before an MLB Tokyo Series baseball game against the Los Angeles Dodgers in Tokyo, Japan, Wednesday, March 19, 2025. (AP Photo/Hiro Komae)
Fans of the Chicago Cubs and the Los Angeles Dodgers walk around the Tokyo Dome ahead of an MLB Tokyo Series baseball game between the Los Angeles Dodgers and the Chicago Cubs, in Tokyo, Tuesday, March 18, 2025. (AP Photo/Shuji Kajiyama)
Fans of the Chicago Cubs and the Los Angeles Dodgers walk around the Tokyo Dome ahed of an MLB Tokyo Series baseball game between the Los Angeles Dodgers and the Chicago Cubs, in Tokyo, Tuesday, March 18, 2025. (AP Photo/Shuji Kajiyama)
Chicago Cubs' fans walk around the Tokyo Dome ahed of an MLB Tokyo Series baseball game between the Los Angeles Dodgers and the Chicago Cubs, in Tokyo, Tuesday, March 18, 2025. (AP Photo/Shuji Kajiyama)
Fans hold up a Japanese national flag during team intorductions before an MLB Tokyo Series baseball game between the Los Angeles Dodgers and Chicago Cubs in Tokyo, Japan, Wednesday, March 19, 2025. (AP Photo/Eugene Hoshiko)
Fans of the Chicago Cubs and the Los Angeles Dodgers walk around the Tokyo Dome ahed of an MLB Tokyo Series baseball game between the Los Angeles Dodgers and the Chicago Cubs, in Tokyo, Tuesday, March 18, 2025. (AP Photo/Shuji Kajiyama)
Fans of the Chicago Cubs take selfie at the Tokyo Dome ahead of an MLB Tokyo Series baseball game between the Los Angeles Dodgers and the Chicago Cubs, in Tokyo, Tuesday, March 18, 2025. (AP Photo/Shuji Kajiyama)
