China will implement a series of supporting measures this year to further promote employment, targeting key sectors, critical industries, grassroots urban and rural areas, and micro-, small-, and medium-sized enterprises (MSMEs), said an official on Monday.
Speaking at a press conference in Beijing, Chen Yongjia, deputy director of Employment Promotion Department under the Ministry of Human Resources and Social Security, noted that the country's employment sector remains stable since the beginning of 2025, characterized by active corporate recruitment and high enthusiasm among job seekers, thereby laying a solid foundation for employment efforts throughout the year.
"On one hand, we will focus on creating new job positions in areas such as industrial development, consumption expansion, major projects, and public services, thereby opening more employment opportunities for job seekers," said Chen.
In terms of industrial development, efforts will be made to deeply explore the employment potential of new quality productive forces such as advanced manufacturing, stabilize the scale of manufacturing employment, and create more high-quality job opportunities, the official noted.
Regarding the expansion of consumption, there will be a vigorous push to transform new consumption hotspots into new channels for employment, thereby driving job growth in related sectors, he noted.
In addition, in the context of public services, efforts will be directed at safeguarding livelihoods, developing county economies, and promoting comprehensive rural revitalization, thereby broadening employment opportunities in urban and rural grassroots services. Moreover, the role of private enterprises and MSMEs as key channels for employment will be enhanced to increase job appeal.
"We will strengthen specific policy measures aimed at supporting enterprises by lightening their burdens and helping them keep their payrolls stable, offering incentives on expanding employment, supporting entrepreneurship, and enhancing person-post matching, so as to promote employment and entrepreneurship among key demographic groups," he said.
In supporting enterprises by lightening their burdens and helping them keep their payrolls stable, the focus will be on continuing to implement policies for temporarily lowering unemployment and work injury insurance rates, said Chen.
Financial institutions will be encouraged to innovate special loans aimed at stabilizing and expanding employment, with appropriate increases in loan limits for MSMEs and an expansion of coverage to guide companies in maintaining job positions. In terms of enhancing incentives, timely fulfillment of tax incentives, guaranteed loans, and employment subsidies will be prioritized.
The coverage of one-off subsidies for enterprises that hire unemployed college graduates will be broadened, and various industrial funds will be effectively utilized to promote employment, encouraging enterprises to absorb more workers, the official said.
China to adopt supporting measures to promote employment
