CARFAX Canada Service Suite Launches to Boost Service Revenue and Customer Loyalty

LONDON, Ontario--(BUSINESS WIRE)--Mar 17, 2025--

CARFAX Canada proudly announces the launch of its new Service Suite, an all-in-one customer engagement solution designed to help Canadian dealerships and service shops maximize service revenue and drive sustained customer loyalty. By sending timely co-branded service reminders and data-driven insights, the Service Suite brings customers back for service, builds trust and empowers better-informed vehicle maintenance decisions.

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Customers can lack detailed knowledge about vehicle maintenance or may not follow through on service recommendations, resulting in an erosion of loyalty and decrease in visits over time. The Service Suite helps to overcome these challenges by enhancing trust and encouraging repeat visits both before and after the warranty period. By staying on top of recommended maintenance, customers keep their vehicles in optimal condition, ensuring their safety on the road and protecting their asset.

The Service Suite has two complementary components: Car Care, an automated communication tool; and Service Insights, a customer-facing report that predicts upcoming maintenance.

Car Care: Turnkey Maintenance Reminders

The CARFAX Canada Service Suite features an automated email tool called Car Care that helps dealerships and service shops communicate effectively with their customers and encourage repeat visits. Ready-made service reminder emails from the trusted CARFAX Canada brand highlight the dealership or service centre’s own brand, keeping it top of mind as customers plan for their next service visit. These customized reminders, tailored to the owner's specific vehicle, keep customers engaged throughout their vehicle ownership period.

The tool allows users to access real-time performance metrics, respond to customer reviews, and manage customer lists. Once set up with the dealership or service centre's customer list, tailored communications are sent automatically to the customer, effortlessly driving customer engagement.

Service Insights: Trusted Maintenance Recommendations

The Service Suite also includes customer-facing Service Insights reports that predict upcoming repair and maintenance needs using proprietary data analytics. These reports help dealerships and service shops clearly explain to their customers the required and recommended services throughout the vehicle lifecycle and the impact of deferring work.

Service Insights reports provide third-party validation from a trusted brand, increasing the likelihood of service recommendation approvals and boosting repair order values. Nearly 6/10 car owners are more likely to get additional work done if their shop suggests it using a CARFAX Canada Service Insights report. 1

“CARFAX Canada is a very well-known company and is trusted by the car industry across the board,” says Nathan Stevenson, a service advisor at Erskine Service Center in Orangeville, Ontario. Stevenson, who has been using Service Insights reports for several months, shared that when providing service recommendations to customers, knowing that “the information has been backed up by CARFAX Canada really adds a lot of credibility.”

“Increasing service revenue starts with loyal, trusting customers. Our CARFAX Canada Service Suite makes it easy to engage with your customers in a meaningful way and super-charges your service recommendations with trusted CARFAX data,” says Shawn Vording, President of CARFAX Canada. “The Service Suite tools work in unison to create proactive, educated customers who plan for preventative maintenance and trust their service shop.”

To experience the benefits of the CARFAX Canada Service Suite, contact your CARFAX Canada representative to start a free trial today. Discover how easy it can be to maximize service revenue while building trust and loyalty with customers.

About CARFAX Canada

CARFAX Canada, a part of S&P Global (NYSE: SPGI), is Canada’s definitive source of automotive information, delivering vehicle history, valuation and service solutions. Drawing on billions of data records from thousands of sources, its products enable used vehicle buyers, sellers and vehicle service providers to make informed decisions. CARFAX Canada is dedicated to transparency and is trusted to provide vehicle history, valuation and service information to dealerships, vehicle manufacturers, consumers, service shops, major auctions, governments, insurance providers and police agencies. www.carfax.ca

Connect with CARFAX Canada on Instagram, Facebook and LinkedIn.

1 CARFAX Canada Driving Insights Survey, 2024

CARFAX Canada Service Suite has two complementary components; Car Care, an automated communication tool, and Service Insights; a customer-facing report that predicts upcoming maintenance. (Graphic: Business Wire)

WICHITA, Kan. (AP) — The best assist that Brian Taylor II made on Thursday after SIU Edwardsville had been routed by Houston in the school's first trip to the NCAA Tournament came long after the teams had walked off the floor.

His buddy, Ray'Sean Taylor, was asked about the memories he'd take away from the day, and for him it had been the culmination of a dream. Ray'Sean grew up 20 minutes away from campus in Collinsville, Illinois, and he overcame two torn ACLs to shepherd the unheralded Cougars to an Ohio Valley Conference championship and a No. 16 seed in the March Madness field.

The score of the game — a 78-40 loss that was never really close — hardly mattered to him.

“We won a championship, at the end of the day. I think that's going to cement everything I worked for and everything I went through,” Ray'Sean Taylor said, before his words began to stumble, tears began to flow, and the senior guard broke down in sobs.

His coach, Brian Barone, put his arm around him. Tears were forming in Barone's eyes, too.

That's when Brian Taylor stepped in to help his friend out.

“It's about bouncing back, having the attitude to fight adversity,” he said, while Ray'Sean Taylor tried to compose himself. “This dude right here, he's been through a lot. It's a testament to his character, his work ethic, his community.”

“It's one team,” Brian Taylor said, “and it really is one family.”

It was the kind of raw, endearing moment that underscores exactly what the NCAA Tournament means to those who play in it, and the kind that Houston coach Kelvin Sampson hopes is always a part of it.

As power leagues continue to push for NCAA Tournament expansion, perhaps to 72 or 76 teams in the near future, small schools from low- and mid-major conferences are concerned they might be further marginalized. The extra at-large bids will be handed out to the Big 12, Big Ten, Southeastern and Atlantic Coast conferences, while smaller schools will be relegated to First Four-type games, and perhaps even have the automatic berths that are given to all conference champions eliminated altogether.

“This game is bigger than any individuals,” Sampson said matter-of-factly. “The people who sit in these back rooms and try to make decisions on kids’ experiences, sometimes those people forget where they came from.”

Sampson certainly hasn’t forgotten. He played at Pembroke State, a Division II school in North Carolina, and his first real coaching job came at Montana Tech, an NAIA school, because nobody else was willing to give him a chance.

“Having conference tournaments and having a chance to play for this tournament is great incentives for teams. It keeps teams in it,” he said. “Most of these low- to mid-major conferences are one-bid leagues, and you never know if you can catch lightning in a bottle. Win three games and you’re in. And once you’re in, you never know.

“I hope we never get to a point where we don’t allow everybody a chance to be involved in this and make memories for them.”

Barone had hoped for a better showing Thursday. Everyone from SIUE did, including the thousands of fans who made the drive across Missouri to watch their team. If they didn't outnumber fans from Houston, Georgia or Gonzaga, they certainly were louder, even when their team was trailing by 30 and hope had long been extinguished.

“We won a championship,” said Barone, whose father, Tony Barone, was a longtime college coach. “We earned the right to be seeded where we were seeded. That's how it works. ... That's what we did. That's what we earned.”

While top-seeded Houston was putting the finishing touches on its seventh straight first-round NCAA Tournament win Thursday, the 69-year-old Sampson did something curious: He began to watch SIUE players rather than his own.

“I got tired of looking at us,” he said later, “so I was really focused on their kids, and I was thinking, ‘What a great memory for them.’ They'll have this tape to show to their kids one day. ‘We played in the greatest event in the world, March Madness.’”

AP March Madness bracket: https://apnews.com/hub/ncaa-mens-bracket and coverage: https://apnews.com/hub/march-madness Get poll alerts and updates on the AP Top 25 throughout the season. Sign up here.

SIU Edwardsville guard Declan Dillon, looks to pass around Houston guard L.J. Cryer (4) during the first half of a first round game of the NCAA college basketball tournament, Thursday, March 20, 2025, in Wichita, Kan. (AP Photo/Charlie Riedel)

SIU Edwardsville forward Kyle Thomas, right, dives for a loose ball against Houston forward Joseph Tugler, left, during the first half in the first round of the NCAA college basketball tournament, Thursday, March 20, 2025, in Wichita, Kan. (AP Photo/Travis Heying)