MIAMI--(BUSINESS WIRE)--Mar 18, 2025--
MONAT Global Corp (MONAT), a leader in premium haircare and skincare, announced on February 27 the launch of its official MONAT TikTok Shop, marking a groundbreaking innovation in the direct sales industry. With this new technology, MONAT becomes the first company in the social selling space to seamlessly integrate TikTok Shop sales while ensuring that Market Partners in the U.S. continue to see those transactions reflected in their MONAT back office and compensation plan. In just a few weeks, MONAT has set a new standard on TikTok by achieving groundbreaking success—reaching milestones in record time that typically take other brands months to attain. This rapid ascendancy is a testament to MONAT’s innovative marketing strategies and magnetic appeal.
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This cutting-edge solution strengthens MONAT’s direct sales business model, reinforcing the brand’s commitment to innovation, entrepreneurship, and the success of its independent Market Partners. By leveraging TikTok’s powerful social commerce platform, MONAT is expanding its reach and providing Market Partners with an additional, highly engaging way to sell MONAT’s award-winning products to a wider audience.
“We are thrilled to launch the MONAT TikTok Shop as an industry-first innovation,” said Ray Urdaneta, CEO and Co-Founder of MONAT. “This technology not only enhances the social selling experience but also ensures that our Market Partners continue to benefit from every sale, keeping our compensation plan rock solid.”
With millions of users actively engaging on TikTok, this new sales channel offers a unique opportunity for Market Partners to showcase MONAT’s luxury haircare and skincare products through viral content, live shopping events, and influencer collaborations. The seamless integration guarantees that every TikTok Shop purchase contributes to Market Partners’ businesses while preserving MONAT’s core direct selling model.
This launch represents another bold step in MONAT’s mission to empower entrepreneurs through innovation, community, and world-class products.
For more information about MONAT and the MONAT TikTok Shop, visit MONATGLOBAL.COM
About MONAT
MONAT Global is the World’s #1 Direct Seller of Premium Haircare. They are a multinational, direct sales company specializing in naturally based haircare and skincare products. Committed to innovation, sustainability, and entrepreneurship, MONAT continues to set industry standards with its cutting-edge business model and award-winning product lines.
MONAT Global Corp (MONAT), a leader in premium haircare and skincare, announced the launch of its official MONAT TikTok Shop, marking a groundbreaking innovation in the direct sales industry.
TEHRAN, Iran (AP) — I've worked for The Associated Press as a photographer since 1999. A lot of what I cover involves either Iran's government or its relations with the West, but I also try to shoot on the streets of Tehran as well to show the world what life looks like here in my hometown.
The fire festival offers a great opportunity for that.
Known as “Chaharshanbe Souri” in Farsi, the festival comes in the hours just before the Wednesday before Nowruz, which is the Persian New Year.
To celebrate, people light bonfires, set off fireworks and send wish lanterns floating off into the night sky. Others jump over and around fires, chanting “My yellow is yours, your red is mine,” invoking the replacement of ills with warmth and energy.
The fire festival also features an Iranian version of trick-or-treating, with people going door to door and being given a holiday mix of nuts and berries, as well as buckets of water.
It's not necessarily an easy assignment though. Here in Iran, some people remain sensitive about having their photograph taken, particularly women who aren't wearing Iran's mandatory headscarf, or hijab.
Meanwhile, the joy sometimes overcomes safety concerns as smoke fills the air and fireworks explode at random overhead. There are injuries every year and sometimes deaths. I ended up having a piece of a burning firecracker land inside my left shoe. I'm OK — it just burned a hole through my sock and left a small blister.
I used a flash for some of my photos to capture people jumping through the fire, given their speed and the low light available. One picture my photo editors especially liked shows a man holding a lit firework, his face silhouetted by its bright light. Behind him, you can see the empty branches of trees in the park I shot in.
Nowruz marks the start of spring. Soon, leaves will sprout again.
See more AP photography at https://apnews.com/photography.
An Iranian woman jumps over a bonfire celebrating Chaharshanbe Souri, or Wednesday Feast, an ancient Festival of Fire on the eve of the last Wednesday of the Persian year, in Tehran, Iran, Tuesday, March 18, 2025. (AP Photo/Vahid Salemi)
An Iranian man jumps over a bonfire celebrating Chaharshanbe Souri, or Wednesday Feast, an ancient Festival of Fire on the eve of the last Wednesday of the Persian year, in Tehran, Iran, Tuesday, March 18, 2025. (AP Photo/Vahid Salemi)
An Iranian woman holds up a firework celebrating Chaharshanbe Souri, or Wednesday Feast, an ancient Festival of Fire on the eve of the last Wednesday of the Persian year, in Tehran, Iran, Tuesday, March 18, 2025. (AP Photo/Vahid Salemi)
An Iranian woman dances while celebrating Chaharshanbe Souri, or Wednesday Feast, an ancient Festival of Fire on the eve of the last Wednesday of the Persian year, in Tehran, Iran, Tuesday, March 18, 2025. (AP Photo/Vahid Salemi)
Iranians dance while celebrating Chaharshanbe Souri, or Wednesday Feast, an ancient Festival of Fire on the eve of the last Wednesday of the Persian year, in Tehran, Iran, Tuesday, March 18, 2025. (AP Photo/Vahid Salemi)
Iranians jump over a bonfire celebrating Chaharshanbe Souri, or Wednesday Feast, an ancient Festival of Fire on the eve of the last Wednesday of the Persian year, in Tehran, Iran, Tuesday, March 18, 2025. (AP Photo/Vahid Salemi)
Iranians dance while celebrating Chaharshanbe Souri, or Wednesday Feast, an ancient Festival of Fire on the eve of the last Wednesday of the Persian year, in Tehran, Iran, Tuesday, March 18, 2025. (AP Photo/Vahid Salemi)
An Iranian woman jumps over a bonfire celebrating Chaharshanbe Souri, or Wednesday Feast, an ancient Festival of Fire on the eve of the last Wednesday of the Persian year, in Tehran, Iran, Tuesday, March 18, 2025. (AP Photo/Vahid Salemi)
Iranians gather around a bonfire celebrating Chaharshanbe Souri, or Wednesday Feast, an ancient Festival of Fire on the eve of the last Wednesday of the Persian year, in Tehran, Iran, Tuesday, March 18, 2025. (AP Photo/Vahid Salemi)
Iranians dance while celebrating Chaharshanbe Souri, or Wednesday Feast, an ancient Festival of Fire on the eve of the last Wednesday of the Persian year, in Tehran, Iran, Tuesday, March 18, 2025. (AP Photo/Vahid Salemi)
Iranians gather around a bonfire as they light a firework celebrating Chaharshanbe Souri, or Wednesday Feast, an ancient Festival of Fire on the eve of the last Wednesday of the Persian year, in Tehran, Iran, Tuesday, March 18, 2025. (AP Photo/Vahid Salemi)
An Iranian woman jumps over a bonfire celebrating Chaharshanbe Souri, or Wednesday Feast, an ancient Festival of Fire on the eve of the last Wednesday of the Persian year, in Tehran, Iran, Tuesday, March 18, 2025. (AP Photo/Vahid Salemi)
People dance while celebrating Chaharshanbe Souri, or Wednesday Feast, an ancient Festival of Fire on the eve of the last Wednesday of the Persian year, in Tehran, Iran, Tuesday, March 18, 2025. (AP Photo/Vahid Salemi)
An Iranian woman releases a wishing lantern while celebrating Chaharshanbe Souri, or Wednesday Feast, an ancient Festival of Fire on the eve of the last Wednesday of the Persian year, in Tehran, Iran, Tuesday, March 18, 2025. (AP Photo/Vahid Salemi)
An Iranian man plays with a firework celebrating Chaharshanbe Souri, or Wednesday Feast, an ancient Festival of Fire on the eve of the last Wednesday of the Persian year, in Tehran, Iran, Tuesday, March 18, 2025. (AP Photo/Vahid Salemi)
An Iranian man jumps over a firework celebrating Chaharshanbe Souri, or Wednesday Feast, an ancient Festival of Fire on the eve of the last Wednesday of the Persian year, in Tehran, Iran, Tuesday, March 18, 2025. Iranians celebrate their new year, or Nowruz, with arrival of the spring. (AP Photo/Vahid Salemi)
An Iranian man plays with a firework celebrating Chaharshanbe Souri, or Wednesday Feast, an ancient Festival of Fire on the eve of the last Wednesday of the Persian year, in Tehran, Iran, Tuesday, March 18, 2025. (AP Photo/Vahid Salemi)
An Iranian man plays with a firework celebrating Chaharshanbe Souri, or Wednesday Feast, an ancient Festival of Fire on the eve of the last Wednesday of the Persian year, in Tehran, Iran, Tuesday, March 18, 2025. (AP Photo/Vahid Salemi)
An Iranian man holds up a firework celebrating Chaharshanbe Souri, or Wednesday Feast, an ancient Festival of Fire on the eve of the last Wednesday of the Persian year, in Tehran, Iran, Tuesday, March 18, 2025. (AP Photo/Vahid Salemi)
