HAVAS UNVEILS "NEUROVERSE" TO UNLOCK UNTAPPED MARKET POTENTIAL THROUGH NEURODIVERSITY

1 in 5 People Are Neurodivergent¹â€”Brands That Engage This Growing, Influential Community Tap Into $1.9 Trillion in Annual Disposable Income Globally.²

NEW YORK, March 20, 2025 /PRNewswire/ -- Havas today announces the launch of Neuroverse: Powered by Havas â€” its new Neurodiversity Center of Excellence (CoE), a groundbreaking consultancy dedicated to embedding neurodivergent talent into the heart of its creative marketing, brand strategy, and business transformation. Neurodiversity encompasses the natural differences in how individuals think, learn, and process information, including those with ADHD, dyslexia, autism, and other cognitive variations. Through tailored consulting, training, and strategic partnerships with leading non-profit organizations â€” including Understood.org and Creative Spirit â€” Havas will help brands harness neurodivergent insights to reshape the future of advertising, unlocking fresh creative perspectives and driving deeper audience connections.

This initiative marks a major industry shift; with 53% of Gen Z identifying as neurodivergent,³ brands that fail to embrace this shift risk losing both the next generation of creative talent and the loyalty of a highly influential consumer base.

"The future of creativity belongs to those who think, market, and build brands differently," said Donna Murphy, Global CEO of Havas Creative and Health Networks. "By investing in neurodivergent talent and consumers, we open doors to fresh perspectives, stronger audience engagement, and market-defining innovation."

The Business Imperative for Embracing Neurodiversity

The influence of neurodivergent consumers is set to reshape the marketplace, with Gen Z spending power projected to reach $12 trillion by 2030.â´ Additionally, research shows that workplaces fostering neurodiversity report 28% higher revenue and an increase in productivity and innovation.âµ 

Havas' CoE will provide businesses with expert guidance and an extensive suite of experts and services designed to optimize both customer and employee experiences, including:

"We are thrilled to partner to bring Neuroverse to life. We know that neurodiversity is the future, and we commend Havas for championing individuals who learn and think differently and harnessing their superpowers, including creativity," said Nathan Friedman, Co-President and CMO of Understood.org. "At Understood, we are devoted to shaping a world that embraces differences so everyone can thrive—regardless of how their brain is wired. Neuroverse marks an important step forward in ensuring that creative organizations not only acknowledge the strengths of neurodivergent talent but also incorporate their perspectives into impactful work."

A Bold Industry Standard

With Neuroverse, Havas reinforces its commitment to building meaningful brands and setting a new standard that enhances both customer and employee experiences. By integrating diverse perspectives into its creative processes, strategies, and campaigns, Havas is aiming to push the industry forward. The agency is also embedding universal design into its culture and brand development—creating intuitive, adaptable, and inclusive playbooks, tools, and programs that drive innovation and benefit everyone, especially neurodivergent talent.

"Havas has been on this journey with us for many years starting by hiring neurodivergent individuals into their internship programs and full-time positions years ago," said Laurel Rossi, Co-Founder of Creative Spirit. "We are proud to partner with Havas, offering corporate training, access to talent, and certification to their client partners seeking innovative thinking, strong retention, and increased profitability through Neuroverse."

The group has already driven impact through neurodiversity-focused initiatives across consumer, CPG, and retail sectors, including the 2023 and 2024 "Me, My Autism and I" campaigns for Reckitt's Vanish.

For more information about the Neuroverse: Powered by Havas, please visit https://havasneuroverse.com.

About Havas Health Network: 

Havas Health Network unites Havas Life, Havas Lynx, and Jacques, all wholly owned health and communications networks, with the consumer health businesses and practices of Havas Creative Network. The network's approach is centered around making a meaningful difference and has the talent, tenacity, and technology that health companies, brands, and people need to thrive in today's world. For more information, visit www.HavasHealth.com.

1 Source: Northwestern Medicine, 2024: Understanding Neurodiversity - Exploring Differences in Brain Function

2 Source: Kantar, 2024: Kantar and Understood.org provide new insight into impact of individuals with learning and thinking differences

3 Source: ZenBusiness, 2023: New ZenBusiness Research Finds Class of 2023 Sees Neurodiversity as an Asset in Leadership & is Primed to be the Most Entrepreneurial

4 Source: NielsenIQ & World Data Lab, 2024:New ZenBusiness Research Finds Class of 2023 Sees Neurodiversity as an Asset in Leadership & is Primed to be the Most Entrepreneurial | Business Wire "Spend Z" Report

5 Source: Accenture, Disability:IN & American Association of People with Disabilities, 2023: The Disability Inclusion Imperative

Press Contacts: Payton Green, VP of Global Communications, Havas Health & Creative Networks, payton.green@havas.com; Lindsey Bomba, Senior Global Communications Manager, Havas Health & Creative Networks, lindsey.bomba@havas.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

HAVAS UNVEILS "NEUROVERSE" TO UNLOCK UNTAPPED MARKET POTENTIAL THROUGH NEURODIVERSITY

NEW YORK, March 21, 2025 /PRNewswire/ -- Dimora Medical, a continuous innovator in high-end medical care supplies, has secured the number one spot in Amazon's Wound Dressings category for the third year. With over 33 million wound dressings sold since its 2019 debut, Dimora Medical continues to dominate amidst fierce competition from other renowned brands in the wound dressing market.

Dimora Medical has maintained its top position through continuous innovation and an unwavering commitment to quality. The brand offers a comprehensive range of wound care solutions, covering everything, from everyday acute wounds, such as abrasions, cuts, and burns, to managing chronic conditions like diabetic foot ulcers, pressure sores, and venous ulcers. Additionally, Dimora Medical provides specialized care for post-surgical wounds that are difficult to heal. This all-encompassing approach makes Dimora Medical the preferred choice for consumers seeking reliable and effective wound management solutions.

R&D Innovations Propel Market Success and Earn Positive Customer Feedback

The backbone of Dimora Medical's success lies in its robust R&D efforts led by a team of material scientists, clinical experts, and product designers with 34 years of experience in wound care. By collaborating with over 30 medical institutions and academic research teams, Dimora Medical ensures that each product is thoroughly validated through scientific research and clinical testing. The brand's cutting-edge innovations feature ultra-absorbent and flexible materials that can absorb up to 15 times their weight in fluid. This significantly reduces the need for frequent dressing changes. Additionally, these materials conform like a second skin, providing a breathable and comfortable fit that enhances patient comfort by keeping the dressings light and soft.

Market Outlook Shows Promising Growth

According to market research from Forbes Business Insights, the U.S. wound care market is projected to grow steadily, with an annual compound growth rate of 5% to 7%. This growth is primarily driven by the rise in chronic diseases, an aging population, and technological innovations. These factors are expected to increase the demand for advanced wound care solutions, such as advanced wound dressings provided by Dimora Medical.

Staying true to its mission, "Make Home Care Easy," Dimora Medical is focused on simplifying the challenges of home healthcare. The brand's innovative designs aim to make wound healing easier and more effective, whether at home or in professional settings, ensuring a better experience for patients everywhere.

Looking ahead, Dimora Medical is gearing up to invest heavily in smart caregiving materials and bioactive dressings. By integrating these advanced technologies, the brand seeks to lighten the load for caregivers and enhance patient outcomes, ultimately elevating global standards in home healthcare practices.

About Dimora Medical

Dimora, standing for Direct In-home Medical Options for Recovery and Aid, specializes in advanced wound care products tailored for middle-aged and elderly individuals. With a professional medical background, Dimora Medical is dedicated to enhancing quality of life by simplifying wound management and chronic disease care. The initial wound dressing concept aimed to help caregivers manage wounds efficiently, reducing the risk of secondary injuries. Evolving from wound care expertise to chronic disease management, Dimora Medical offers multi-scenario products to streamline home care, making life comfortable, easy, and convenient.

For more information, please visit: https://dimoramedical.com/

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Wounds hard to heal? Troubled by dressing changes? Dimora, Amazon's 3-year top brand, shows you the way.