PINATA Partners with Allied Beverage Group to Launch National Accounts Command Center for the Alcohol Industry

NEW YORK--(BUSINESS WIRE)--Mar 20, 2025--

PINATA, the leading provider of cloud-based collaborative workflow software for front-line execution, today announced the launch of its National Accounts Command Center, a first-of-its-kind platform developed in partnership with Allied Beverage Group to bring real-time execution tracking, compliance, and coordination to alcohol suppliers and distributors managing National Account programs at scale.

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Allied Beverage Group, one of the top-ten wine and spirits distributors in the U.S., worked closely with PINATA to refine and optimize the platform to ensure it addresses the real-world execution challenges of suppliers and distributors navigating complex National Account programs.

“Allied Beverage Group is a leader in executional excellence, and we partnered to develop a system that sets a new industry standard,” said Ian Ferguson, CEO of PINATA. “Winning a National Account placement is just the beginning - the real challenge is execution. For too long, suppliers and distributors have relied on disconnected tools, email chains, and spreadsheets to track compliance and performance. The National Accounts Command Center changes that, giving teams real-time visibility and control to ensure every placement, activation, and compliance requirement is executed as planned.”

Industry-Proven Execution at Scale

The National Accounts Command Center is the first execution platform purpose-built for the complexities of National Account mandates and optionals in the alcohol industry. It provides:

Allied Beverage Group served as a key validation partner in the platform’s development, working with PINATA to optimize execution tracking across the complex National Accounts landscape—coordinating placements, compliance, and activation across hundreds of account partners and individual locations in both on-premise and off-premise environments.

“For distributors, staying aligned on National Account programs has always been a challenge due to the sheer volume of updates and inconsistent formats,” said Hana Konheim, Vice President of On-Premise Sales at Allied Beverage Group. “PINATA’s National Accounts solution streamlines communication, ensures compliance, and—most importantly—gives us actionable insights to work with our suppliers to drive incremental sales across accounts.”

One Source of Truth: PINATA’s Integrated Platform for the Alcohol Industry

The National Accounts Command Center is just one part of PINATA’s broader platform, designed to help every player in the Alcohol ecosystem manage complex workflows on a single end-to-end platform.

PINATA powers a range of critical workflows for suppliers, distributors and execution partners, including:

By consolidating National Account execution, retail activation, field marketing, and compliance tracking into one platform, PINATA serves as the industry’s single source of truth for execution—allowing suppliers, distributors, and execution partners to manage every touchpoint of their business with one integrated system.

Click here to get started with PINATA’s National Accounts Command Center!

About PINATA

PINATA is the leading cloud-based collaborative workflow platform purpose-built for industries that rely on front-line execution. From alcohol to CPG and retail, PINATA’s cutting-edge technology transforms historically fragmented workflows into streamlined, data-driven systems—connecting corporate teams, regional managers, distributor partners, and field teams in real time.

About Allied Beverage Group

Allied Beverage Group is New Jersey's largest and most comprehensive wine and spirits distributor, ranking among the top ten beverage alcohol distributors in the U.S. Allied represents the product lines of the world's leading suppliers, servicing licensed package stores, restaurants, hotels, and clubs across New Jersey.

PINATA Partners with Allied Beverage Group to Launch National Accounts Command Center for the Alcohol Industry

PINATA Partners with Allied Beverage Group to Launch National Accounts Command Center for the Alcohol Industry

PINATA Partners with Allied Beverage Group to Launch National Accounts Command Center for the Alcohol Industry

PINATA Partners with Allied Beverage Group to Launch National Accounts Command Center for the Alcohol Industry

INDIANAPOLIS (AP) — Indiana Pacers center Myles Turner delivered one of his best overall games of the season on Saturday.

Afterward, his mind was on anything but basketball.

Just hours after his sister, Mya, was taken off the court on a stretcher during pregame warmups, Turner told reporters she was OK, though he understandably didn't take any other questions.

“Obviously, you guys know he's going through a lot right now, so to see him play that way again was really good,” Tyrese Haliburton said. “We've been able to grow a great partnership on and off the floor, and playing the right way that's when good things happen."

Good things did happen for the Pacers, Turner and Haliburton, who had missed the previous three games with a back injury, in the 108-103 victory over the Brooklyn Nets.

Turner scored 22 points, made five 3-pointers, had eight rebounds and three blocks in the Pacers' fourth straight victory. Haliburton finished with a career best 10th consecutive double-double — 16 points, 12 rebounds. He was two rebounds short of a triple-double.

But that paled in comparison to what happened before the game.

Team officials confirmed Turner’s sister suffered a “medical situation” and was being evaluated and receiving treatment. Turner’s family often comes to Indy in late March to celebrate his birthday, which is Monday, and Mya is one of his biggest fans.

This time, the family was courtside, near the baseline, when the medical team was summoned. What exactly happened was unclear, but Turner came down from the other end of the court to hug his sister before she was helped onto a stretcher and wheeled to the other end of the court while sitting up and appearing conscious.

The best news, though, came from Turner that his sister was OK.

AP NBA: https://www.apnews.com/hub/NBA

Indiana Pacers center Myles Turner (33) attempts to stop a shot by Brooklyn Nets center Nic Claxton (33) during the first half of an NBA basketball game in Indianapolis, Saturday, March 22, 2025. (AP Photo/Doug McSchooler)

Indiana Pacers center Myles Turner (33) grabs a rebound during the second half of an NBA basketball game against the Brooklyn Nets in Indianapolis, Saturday, March 22, 2025. (AP Photo/Doug McSchooler)

Indiana Pacers center Myles Turner (33) is defended by Brooklyn Nets center Nic Claxton (33) during the second half of an NBA basketball game in Indianapolis, Saturday, March 22, 2025. (AP Photo/Doug McSchooler)

Indiana Pacers center Myles Turner (33) reacts after shooting during the second half of an NBA basketball game against the Brooklyn Nets in Indianapolis, Saturday, March 22, 2025. (AP Photo/Doug McSchooler)