Beyond A Stay: Pioneering a New Standard for Next Gen's ˹Travel-Living˼ Style
SHANGHAI, March 20, 2025 /PRNewswire/ -- Today, Ying'nFlo, the select-service hotel brand launched by Langham Hospitality Group, hosted its brand launch event "Ying'nFlo: Beyond A Stay" in Shanghai, officially marking its entry into the mainland China market. Mr. LO Chun Him, Executive Director of Great Eagle Group, Mr. Lawrence Ng, Senior Vice President of Sales and Marketing at Langham Hospitality Group, and Ms. Emily Zhang, Chief Executive Officer of Ying'nFlo Hotel have attended this event. Mr. Yan Zhang, the General Manager of National Expansion at Keep, Mr. Baolong Yuan, the Co-founder of the CPA Chinese Podcast Community, and the renowned young artist Jeffrey also took part in the event and witnessed the exciting debut of Ying'nFlo in the mainland market.
Dr. LO Ka Shui, Chairman of Great Eagle Group and Executive Chairman of Langham Hospitality Group, said in his video welcome speech: "Since the establishment of Great Eagle Group in 1963, we have always adhered to the concept of 'keep your head down and strive for excellence', and grasped the needs of the times with global experience. Ying'nFlo is an important layout in mainland China market, since it has inherited Langham Place Hotel Group's international experience and proactively learned advanced concepts of mainland brands. In the next three years, we plan to invest RMB 1.5 billion to RMB 2 billion to accelerate Ying'nFlo's development in the mainland market."
Mr. LO Chun Him, Executive Director of Great Eagle Group, subsequently delivered a speech, saying, "The Chinese mainland market has always been the top priority of our strategy. We hope to bring consumers a new ˹Travel-Living˼ experience through the Ying'nFlo brand and contribute to the development of China's culture and tourism industry."
Riding the Winds, Define the ˹Travel-Living˼ Lifestyle
At the launch event, Ms. Emily Zhang, Chief Executive Officer of Ying'nFlo Hotel, deeply explained the brand origin and concept: "The Ying'nFlo brand's philosophy is derived from profound understanding of the attitudes of the new generation of ˹Travel-Living˼ enthusiasts. They are rich in spirit, calm and composed, and also embrace changes and self-fulfilling exploration. Based on this, we have proposed the core concept of 'Exploring a New ˹Travel-Living˼ Lifestyle' and refined four major brand pillars: 'Adapt'n Flex', 'Easy Flo', 'Sustainable Lifestyle' and 'Likeminded People'." Ying'nFlo goes beyond traditional hotel functions, aiming to create a space that combines comfort, flexibility, and fun for the new generation of ˹Travel-Living˼ enthusiasts who pursue a high-quality life. We hope every guest can find their own personal space here with delightful energy.
Embrace the Wind, Build Diverse ˹Travel-Living˼ Scenarios
As the new generation has become the main force in hotel consumption, how to seize opportunities and lead a diverse, personalized, high-quality lifestyle has been an indispensable topic for hotel groups and brands. At the launch event, Ms. Qiao Lei, the Brand Director of China Ying'nFlo Hotel Brand, unveiled the brand's key visual. Through in-depth interpretations of spatial design, cultural co-creation, and city exploration, she comprehensively articulated the brand's core concept of "Beyond A Stay", aiming to craft distinctive services and experiences for new-generation consumers.
In terms of hotel spatial design, Ying'nFlo is dedicated to creating "YING STYLE: Free Space." The public areas feature large expanses of minimalist natural wood tones, with the flexible and practical guest rooms and personalized functional areas to achieve "Visual Breath". The brand's signature fragrance, specially blended with pure natural plant essential oils, features a deep and lingering scent of guaiac wood, weaving a "Olfactory Echo". Innovative custom bedding scientifically constructs a "Tactility Connection", being thicker, more breathable, softer, and lighter, to make every touch a healing ritual during the journey. Meanwhile, the hotel's canteen practices well-being aesthetics with "Palate Reawaken", selecting diverse local seasonal fresh ingredients to interpret the iridescent cuisine philosophy. Ying'nFlo goes beyond the basic needs of guests. Instead, it is meticulously designed from multiple sensory dimensions to create a new ˹Travel-Living˼ lifestyle.
In terms of function, Ying'nFlo is committed to breaking through traditional models and proactively developing new social interaction scenarios. At the launch event, the brand's pioneering project, "Ying'nFlo Flo Lab," presented an innovative, sustainable, and ever-evolving cultural co-creation space. In the future, Ying'nFlo will establish a podcast studio in every hotel, which as an extension of the connection between the brand and community, to provide more possibilities for self-expression and emotional resonance among the new generation.
Wave Along the Wind, Empower a Better Future of ˹Travel-Living˼
This year, Ying'nFlo plans to open five hotels in the mainland market, with the first one located in Hangzhou. The city's profound historical heritage and innovative vitality offer unique development opportunities for the brand. With innovative concepts such as the "Ying'nFlo Flo Lab," the brand will actively respond to the local development policies, deep dive into the local cultural resources, and release new consumer vitality, to create a new multifunctional ˹Travel-Living˼ city landmark.
In addition to this launch event, Ying'nFlo also introduced the creative installation "Stories in the Bugs" and a limited-time exhibition, which are collaborated with the young artist Jeffrey in the Hong Kong Plaza (Shanghai). The brand aims to deepen its concept with the concept of ˹Travel-Living˼ lifestyle.
"As we move forward, we will continue to uphold the concept of 'being grounded and pursuing excellence,' closely follow the China's 'dual circulation' policy, and actively integrate into the new landscape of China's cultural tourism industry," said Mr. LO Chun Him, Executive Director of Great Eagle Group, during the event, "We believe that Ying'nFlo will surely shine in the Chinese mainland market and actively contribute to 'telling well China's stories' through concrete actions."
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If you have any media enquiries, please contact us:
Ying'nFlo Hotels
Ruder Finn Public Relations
Serena Hu
Faye Yang
Email: serena.hu@langhamhotels.com
Email: faye.yang@rfcomms.com
About Ying'nFlo®
Ying'nFlo is a select-service hotel brand launched by Langham Hospitality Group in 2022 and officially entered the Chinese mainland market in 2025. Upholding the core concept of "Exploring a New ˹Travel-Living˼ Lifestyle", the brand is characterized by flexible and convenient services. It is committed to creating a ˹Travel-Living˼ experience that combines comfort, flexibility and fun for guests. By crafting creative spaces that balance practicality with design, developing cultural co-creation zones, and offering local exploration programs that incorporate local characteristics, Ying'nFlo aims to be the preferred choice for the new generation of ˹Travel-Living˼ enthusiasts.
About Langham Hospitality Group
As a wholly-owned subsidiary of Great Eagle Holdings, Langham Hospitality Group (LHG) comprises a family of distinctive brands, including The Langham Hotels and Resorts, Cordis Hotels, Eaton Workshop and Ying'nFlo. With over 40 hotels and residences in operation or development, LHG has a global footprint that extends across Asia, Europe North America and the Middle East. The group takes its name from The Langham, London, Europe's first Grand Hotel. For 160 years, this flagship property has been the pinnacle of sophisticated and gracious hospitality, a philosophy that is reflected group-wide through inspiring design, cutting edge innovation, sincere service and an unwavering commitment to building great memories.
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The Ying'nFlo Hotel Brand Officially Launched in the Chinese Mainland Market
The Ying'nFlo Hotel Brand Officially Launched in the Chinese Mainland Market
The Ying'nFlo Hotel Brand Officially Launched in the Chinese Mainland Market
