ISTANBUL, March 21, 2025 /PRNewswire/ -- As the world observes World Water Day on 22 March, with a spotlight on "Glacier Preservation," Beko reaffirms its commitment to addressing the urgent need for global water preservation for generations to come. Pointing out the significant impact that saving water and energy at home can have on both the environment and household finances, Beko, a company conscious of the crucial role water plays in the functioning of essential home appliances, is demonstrating its dedication to water-saving through innovation and sustainable practices.
Saving water has far-reaching benefits. Thanks to technological advancements, modern appliances now consume significantly less water than older models. In Europe for instance, in the late 1990s, washing machines required over 65 litres of water per cycle. By 2022, this had dropped to around 46 litres — a remarkable reduction. Similarly, dishwashers once used around 20 litres per cycle but now require less than 10 litres. These improvements offer consumers a meaningful way to reduce their environmental footprint while cutting utility costs.
"The connection between glaciers and the water that flows through our homes is more direct than many people realise," says Hakan Bulgurlu, CEO of Beko. "Each drop of water saved in homes around the world contributes to our collective effort to address water scarcity, which is being dramatically worsened by glacier retreat due to climate change. The rapid melting of glaciers is a stark reminder of the interconnectedness of our planet."
"As glaciers continue to retreat, the importance of each water-saving decision we make at home becomes magnified," adds Bulgurlu. "Through our innovations and commitments, we're working to ensure that future generations will have access to this vital resource."
Innovative solutions for household water conservation
Beko's ongoing investment in water-efficient technology is delivering measurable results for consumers. The company's water-saving appliances are designed to maintain exceptional performance while significantly reducing water and energy consumption.
Beko's approach extends beyond product innovation to encompass its entire operational footprint.
Beko encourages individuals to make a difference by:
This World Water Day, Beko reaffirms its dedication to glacier preservation, responsible water management, and collaborating towards a water-secure future for all.
*The Dishwasher saves 2.6L of water per cycle on Eco program compared to similar Beko Dishwasher without the SaveWater Technology.
** Tumble dryer saves up to 5.2L of water per cycle for full load 10kg declaration programme.
*** AI-powered dishwasher that detects dirt levels, and load amount, automatically adjusting to the ideal wash cycle. AI support is activated with SensorAdapt.
**** Based on internal test report compared to Beko-BDIN38560C reference model. (Intensive 70 ° Program)
***** Water savings and average cycle counts are based on data from over 1.7 million cycles recorded by more than 15,000 connected Beko washing machines.
About Beko
Beko is an international home appliance company with a strong global presence, operating through subsidiaries in more than 55 countries with a workforce of over 50,000 employees and production facilities spanning multiple regions—including Europe, Asia, Africa, and the Middle East. Beko has 22 brands owned or used with a limited license (Arçelik, Beko, Whirlpool*, Grundig, Hotpoint, Arctic, Ariston*, Leisure, Indesit, Blomberg, Defy, Dawlance, Hitachi*, Voltas Beko, Singer*, ElektraBregenz, Flavel, Bauknecht, Privileg, Altus, Ignis, Polar). Beko became the largest white goods company in Europe with its market share (based on volumes) and reached a consolidated turnover of 10.6 billion Euros in 2024. Beko's 30 R&D and Design Centers & Offices across the globe are home to over 2,300 researchers and hold more than 3,500 international registered patent applications to date. The company has achieved the highest score in the S&P Global Corporate Sustainability Assessment (CSA) in the DHP Household Durables industry for the sixth consecutive year (based on the results dated 22 November 2024) and has been included in the Dow Jones Sustainability Indices for the eighth consecutive year.** Beko's vision is 'Respecting the World, Respected Worldwide.'
*Licensee limited to certain jurisdictions.
**The data presented belongs to Arçelik A.Åž., a parent company of Beko.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Beko highlights preserving water could save up to hundreds in households bills, this World Water Day
Beko highlights preserving water could save up to hundreds in households bills, this World Water Day
