LOS ANGELES, March 25, 2025 /PRNewswire/ -- SKIMS, the lifestyle company co-founded by Kim Kardashian and Jens Grede, has acquired SKKN by Kim from Kim Kardashian and COTY, bringing her beauty NIL rights and ventures under the SKIMS brand. This bold move marks a pivotal expansion for SKIMS, expanding its portfolio beyond apparel.
Since its 2019 debut, SKIMS has redefined inclusivity and innovation, delivering solutions for every body—spanning shapewear, intimates, loungewear, swimwear, pajamas, and the recently announced NikeSKIMS activewear partnership with Nike. Now, by acquiring Kardashian's majority stake and Coty's minority stake in SKKN by Kim, SKIMS consolidates Kardashian's lifestyle portfolio, integrating her expertise in cosmetics, skincare, and fragrance into its ecosystem.
Kardashian's beauty legacy is undeniable. Her 2017 launch of KKW Beauty sparked a contouring revolution, while KKW Fragrance won "Fragrance of the Year" at the 2020 FiFi Awards. SKKN by Kim further elevated her influence, blending minimalist luxury with science-driven skincare.
"My mission has always been to create products that resonate deeply—whether it's shapewear and lingerie that empowers or make-up and skincare that transforms," says Kardashian, SKIMS Chief Creative Officer and Co-Founder. "Uniting everything under the SKIMS brand streamlines that vision."
"This acquisition isn't just growth," says Jens Grede, CEO and Co-Founder of SKIMS. "It's about the strength of our brand and our ability to enter a new category with authority."
Through this acquisition, SKIMS will open its doors to expand into beauty, skincare, and fragrance, leveraging Kardashian's proven expertise to redefine these categories with SKIMS global and retail DTC footprint. With plans to start launching in 2026, SKIMS is poised to reshape the beauty and fragrance industry as it has apparel—details forthcoming.
ABOUT SKIMS
Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS is creating the next generation of Women's underwear, loungewear, and shapewear and setting new standards by providing solutions for every body. From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, the brand's goal is to consistently innovate on the past and advance the industry forward. SKIMS sells directly through SKIMS.com, permanent store locations in Georgetown, Aventura, Austin, Houston, Atlanta, New York and select retailers globally listed here.
SKIMS Press Contact:
media.relations@skims.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
SKIMS ACQUIRES SKKN BY KIM FROM KIM KARDASHIAN AND COTY, BRINGING KARDASHIAN'S BEAUTY NIL RIGHTS & VENTURES UNDER THE SKIMS BRAND
LOS ANGELES, March 29, 2025 /PRNewswire/ -- CASEKOO is proud to introduce its highly anticipated Spring Collection, a series of phone cases designed to inspire environmental consciousness. At the heart of the collection lies the thoughtfully designed "Watering Spring" case, each comes with a unique seed card, inviting users to plant, nurture, and witness the growth of their own flowers or plants. Still part of the Magic Stand Pro series, CASEKOO seamlessly incorporates the built in stand into every design. The latest Pro version offers full 360° rotation, delivering unmatched flexibility to support your phone at any angle.
At its core, the design symbolizes rejuvenation, where a verdant green watering can transforms into a vessel of life, nurturing the earth with its boundless abundance. From its gracefully curved spout flows not mere water, but the spirit of spring itself—birds soaring with wings outstretched, mammals leaping in unrestrained joy, and flowers bursting into bloom in a symphony of colors. The birds, adorned in soft pastels and vibrant hues, symbolize freedom and the return of warmth. The mammals, intricately detailed, exude playfulness and vitality, their movements frozen in mid-leap as if captured in a moment of pure exuberance. The flowers, with their delicate petals and lush greenery, embody growth and the timeless beauty of life's cyclical dance. Together, they form a harmonious tableau that feels alive, as though the scene is in perpetual motion, pouring forth the boundless energy of spring.
Yet, CASEKOO invites you to look beyond the surface and discover the deeper meaning woven into this design. The watering can, from another perspective, stands as a timeless emblem of nature's infinite possibilities. Its elegantly curved spout pours forth not just a drop of spring, but a cascade of liquid hope. This flowing stream carries with it the promise of new beginnings—the first breath of a sprouting seed, the tender unfurling of a dream, and the radiant spark of hope that ignites the soul.
With the "Watering Spring" case, CASEKOO has created a symbol of hope and a testament to the power of incremental change. Just as a single seed card cannot stop global warming on its own, every additional plant nurtured helps reduce the harm caused to our planet, bit by bit. Similarly, CASEKOO strives to improve its products every day, refining them with precision and care. Each small enhancement is a step forward, allowing our followers to witness progress and see hope in action. This collection is not just a product—it's a story of perseverance, a dream of a greener future, and a promise to keep moving forward, one step at a time.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
CASEKOO Watering Spring: Spin into Spring Vibes with the MagicStand Pro
