LONDON--(BUSINESS WIRE)--Mar 26, 2025--
BWT Alpine Formula One Team and luxury skiwear and lifestyle brand Perfect Moment Ltd. [NYSE American: PMNT] will come together to reveal a special-edition, capsule collection that effortlessly fuses Perfect Moment’s refined ski lifestyle with the team’s cutting-edge, racing performance.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250326524236/en/
The sophisticated collection brings together two brands born in the French Alps with BWT Alpine Formula One Team’s motor racing heritage and Perfect Moment, founded in the mountains near Chamonix with a reputation for high-performance skiwear, delivering a unique apparel range that embodies their shared passion for speed, adventure and French savoir-faire.
COLLECTION HIGHLIGHTS
The Perfect Moment x BWT Alpine Formula One Team capsule collection will feature a curated selection of technical outerwear and lifestyle pieces, seamlessly blending motorsport innovation with luxury skiwear aesthetics. The collection will include:
This collaboration marks the perfect fusion of two brands that thrive in extreme environments - whether on the track or in the mountains. The Perfect Moment x BWT Alpine Formula One Team collection captures the high-octane energy and engineering prowess of Formula One combining it with the sporting and technical innovation required in skiing apparel.
CAMPAIGN&LAUNCH
The launch will be accompanied by a high-impact campaign. The campaign highlights the seamless blend of Formula One precision and mountain performance, showcasing the versatility of the collection.
The collection will be available exclusively online at perfectmoment.com, with special pop-up experiences launching ahead of selected race events.
Jane Gottschalk, Perfect Moment co-founder and creative director says: “This collaboration is an exciting milestone for Perfect Moment blending the energy of BWT Alpine Formula One Team with our signature style and technical excellence. We wanted to create something truly special for fans of both worlds - high-performance apparel that looks as good as it performs on the slopes and at the track. The French heritage of BWT Alpine Formula One Team and Perfect Moment is a natural fit, for me, it just made sense and we can't wait to launch the collection soon.”
BWT Alpine Formula One Team added: “We are excited to join forces with Perfect Moment for this unique collaboration and bring the worlds of Formula One and luxury skiwear together. The technical outerwear produced by Perfect Moment resonates with BWT Alpine Formula One Team’s innovative objectives, and we are looking forward to launching the collection very soon. ”
About Perfect Moment
Founded in 1984, in the mountains of Chamonix, Perfect Moment is a high-performance, luxury skiwear and lifestyle brand that fuses technical excellence with fashion-led designs, resulting in pieces that transition effortlessly from the slopes to the city, the beach and back again.
Initially the vision of extreme sports filmmaker and professional skier Thierry Donard, the brand was built on a sense of adventure that has sustained for over 20 years. Donard, fueled by his personal experiences, was driven by a desire to create pieces that offered quality, style and performance, pushing the wearer in the pursuit of every athlete’s dream: to experience ‘The Perfect Moment.’
In 2010 British-Swiss entrepreneurial couple Jane and Max Gottschalk took ownership of the brand. Under Jane’s creative direction Perfect Moment was injected with a new style focus, one that reignited the spirit of the heritage brand, committed to improving fit, performance and the use of best-in-class functional materials. As such, the designs evolved into the distinct statement pieces synonymous with the brand as we know it today.
About BWT Alpine Formula One Team
BWT Alpine Formula One Team competes in the FIA Formula One World Championship with Grand Prix race winner Pierre Gasly and Formula 1 rookie Jack Doohan, under the leadership of Team Principal Oliver Oakes and Executive Advisor Flavia Briatore. The team, bought by the Benetton Family in 1986, was moved to Enstone, Oxfordshire, in 1992 where it is still based today. Renault bought the Italian-run team in 2000 and rebranded as Alpine F1. The team has a winning legacy, having won the Formula One World Championship seven times, including the Drivers’ World Championship (1994, 1995, 2005 and 2006) with Michael Schumacher and Fernando Alonso, and the Constructors’ World Championship (1995, 2005 and 2006). The team’s most recent triumph came at the 2021 Hungarian Grand Prix, the 50th victory overall. The team finished the 2024 season strongly with two podium finishes and ended the year sixth place overall in the Constructor’s Championship. For more information, please head to www.alpinef1.com
BWT Alpine Formula One Team and Perfect Moment to Launch Capsule Skiwear Collection
WASHINGTON (AP) — The top vaccine official with the Food and Drug Administration has resigned and criticized the nation’s top health official for allowing “misinformation and lies” to guide his thinking behind the safety of vaccinations.
Dr. Peter Marks sent a letter to Acting FDA Commissioner Sara Brenner on Friday saying that he would resign and retire by April 5 as director of the Center for Biologics Evaluation and Research.
In his letter, which was obtained by The Associated Press, Marks said he was “willing to work” to address the concerns expressed by Robert F. Kennedy Jr., about the safety of vaccinations. But he concluded that wasn't possible.
“It has become clear that truth and transparency are not desired by the Secretary, but rather he wishes subservient confirmation of his misinformation and lies,” he wrote.
The U.S. Department of Health and Human Services did not respond to a request for comment.
Marks was offered the choice of resigning or being fired by Kennedy, according to a former FDA official familiar with the discussions, who spoke on condition of anonymity because he didn’t have permission to discuss the matter publicly.
Kennedy has a long history of spreading anti-vaccine misinformation, although during his Senate confirmation hearings he seemed to say he would not undermine vaccines. He promised the chair of the Senate health committee that he would not change existing vaccine recommendations.
Since becoming commissioner, Kennedy has vowed to scrutinize the safety of childhood vaccinations, despite decades of evidence they are safe and have saved millions of lives.
Marks oversaw the agency’s rapid review and approval of COVID-19 vaccines and treatments during the pandemic.
Marks is credited with coining the name and concept for “Operation Warp Speed,” the effort under President Donald Trump to rapidly manufacture vaccines while they were still being tested for safety and efficacy. The initiative cut years off the normal development process.
Despite the project’s success, Trump repeatedly lashed out at the FDA for not approving the first COVID shots even sooner. Trump told confidants after his 2020 loss that he would have been re-elected if the vaccine had been available before Election Day.
Dr. Paul Offit, a vaccine expert at Children’s Hospital of Philadelphia, criticized what he called the “firing” of Marks.
“RFK Jr.’s firing of Peter Marks because he wouldn’t bend a knee to his misinformation campaign now allows the fox to guard the hen house," Offit said. “It’s a sad day for America’s children.”
Former FDA Commissioner Dr. Robert Califf said the issues raised in Marks' resignation letter “should be frightening to anyone committed to the importance of evidence to guide policies and patient decisions.”
“I hope this will intensify the communication across academia, industry and government to bolster the importance of science and evidence,” he wrote.
The resignation follows news Friday that HHS plans to lay off 10,000 workers and shut down entire agencies, including ones that oversee billions of dollars in funds for addiction services and community health centers across the country.
In a post on social media Thursday, Kennedy criticized the department he oversees as an inefficient “sprawling bureaucracy." He also faulted the department’s 82,000 workers for a decline in Americans’ health.
The resignation is the latest blow to the beleaguered health agency, which has been rocked for weeks by layoffs, retirements and a chaotic return-to-office process that left many staffers without permanent offices, desks or other supplies. Last month, Jim Jones, the FDA’s deputy commissioner for foods, resigned, citing “the indiscriminate firing” of nearly 90 staffers in his division, according to a copy of his resignation letter obtained by the AP.
Marks, who could not be reached for comment, also raised concerns in his letter about “efforts currently being advanced by some on the adverse health effects of vaccination are concerning” as well as the “unprecedented assault on scientific truth that has adversely impacted public health in our nation.”
He went on to detail the historic benefits of vaccinations dating back to George Washington and pointed to the ongoing measles outbreak as proof of what can happen when doubts about science take hold.
“The ongoing multistate measles outbreak that is particularly severe in Texas reminds us of what happens when confidence in well-established science underlying public health and well-being is undermined,” he wrote.
The measles outbreak, which could go on for months, has now spread to Kansas and Ohio after sickening more than 370 in Texas and New Mexico.
If it hits other unvaccinated communities across the U.S., as may now be the case in Kansas, the outbreak could endure for a year and threaten the nation’s status as having eliminated the local spread of the vaccine-preventable disease, public health experts said.
Casey reported from Boston. Perrone reported from Washington, D.C.
FILE - Dr. Peter Marks, Director of the Center for Biologics Evaluation and Research within the Food and Drug Administration testifies during a Senate Health, Education, Labor, and Pensions hearing to examine an update from Federal officials on efforts to combat COVID-19, Tuesday, May 11, 2021 on Capitol Hill in Washington. (Jim Lo Scalzo/Pool via AP, File)
