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Holley Performance Brands Expands Automotive Chemicals Portfolio with New Premium High-Performance Solutions

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Holley Performance Brands Expands Automotive Chemicals Portfolio with New Premium High-Performance Solutions
News

News

Holley Performance Brands Expands Automotive Chemicals Portfolio with New Premium High-Performance Solutions

2025-03-27 20:30 Last Updated At:20:41

BOWLING GREEN, Ky.--(BUSINESS WIRE)--Mar 27, 2025--

Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, today announced an expansion of its automotive chemicals portfolio with three new cutting-edge products: NOS Octane Booster, Holley Carburetor Cleaner and Baer Spray Brake Cleaner. The new product lineup will deliver premium, high-performance solutions for automotive enthusiasts and racers seeking improved power output, superior cleaning and enhanced system efficiency. The announcement follows the news of Holley’s new agreement to be the exclusive developer and distributor of Cataclean products in North America, including its renowned fuel and exhaust system cleaner.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250327612520/en/

“The expansion of our chemicals portfolio reflects our ongoing commitment to delivering high-performance solutions that our customers trust,” said Matthew Stevenson, President & CEO, Holley Performance Brands. “By leveraging our iconic brands in this market, we are equipping drivers with the tools to enhance their vehicles’ performance, safety and reliability, and strengthening our role as a global leader in the automotive aftermarket.”

Boosting Power and Cleaning with Confidence

The Octane Booster from NOS – a brand enthusiasts will recognize from the popular Fast and Furious film franchise – is designed to raise octane levels of fuel by up to five numbers for high-compression sport and race engines. It delivers improved horsepower, reduces NOX emissions and promotes better engine knock protection. The sensor-safe, made in the USA formulation fills a critical role of preventing pre-ignition and damage and its significant octane-boosting capabilities make it exclusive for off-road, race-only enthusiasts looking for maximum power.

The new Holley Carburetor Cleaner is formulated to be tough on deposits and carbon buildup while remaining safe for sensors, plastics and metal components. Engineered for carburetors and throttle bodies, its versatility extends to a variety of engine types to restore responsiveness and ensure smoother operation. Made in the USA, this professional-grade product is designed for both performance enthusiasts and everyday drivers.

Baer Spray Brake Cleaner, a new product from the popular brakes brand, is designed to optimize brake system performance. Made in the USA, Baer Spray’s low-VOC formula removes machining oils, factory coatings, dirt and grease, ensuring a proper break-in for new pads and rotors. Baer Spray helps reduce brake noise, enhance brake bite and improve overall braking efficiency – making it an essential tool for both professional mechanics and DIY enthusiasts.

With increasing consumer demand for high-performance chemical solutions, Holley Performance Brands is building on the legacy of its trusted brands and leveraging its strong partnerships with distributors to provide a robust lineup of quality products to a growing market looking for premium performance-enhancing solutions.

The NOS Octane Booster and Baer Spray Brake Cleaner are now available, while the Holley Carburetor Cleaner is available for pre-order.

For more Holley company news, click here.

Forward-Looking Statements

Certain statements in this press release may be considered “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks, uncertainties, and other important factors which could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including but not limited to Holley’s ability to (1) successfully design, develop, and market new products, (2) compete effectively in our market; (3) maintain and strengthen demand for our products and brands, (4) attract new customers in a cost-effective manner, (5) expand into additional consumer markets, and (6) and the other risks and uncertainties set forth in the Annual Report on Form 10-K for the year ended December 31, 2024 filed with the U.S. Securities and Exchange Commission (“SEC”) on March 14, 2025, and in any subsequent filings with the SEC.

About Holley Performance Brands

Holley Performance Brands (NYSE: HLLY) leads in the design, manufacturing and marketing of high-performance products for automotive enthusiasts. The company owns and manages a portfolio of iconic brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. Holley Performance Brands distinguishes itself through a strategic focus on four consumer vertical groupings, including Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing, ensuring a wide-ranging impact across the automotive aftermarket industry. Renowned for its innovative approach and strategic acquisitions, Holley Performance Brands is committed to enhancing the enthusiast experience and driving growth through innovation. For more information on Holley Performance Brands and its dedication to automotive excellence, visit https://www.holley.com.

From left to right: Baer Spray Brake Cleaner, Holley Carburetor & Throttle Body Cleaner, and NOS Octane Booster. These high-performance chemical solutions are designed to enhance braking efficiency, improve engine responsiveness and boost fuel octane for maximum power.

From left to right: Baer Spray Brake Cleaner, Holley Carburetor & Throttle Body Cleaner, and NOS Octane Booster. These high-performance chemical solutions are designed to enhance braking efficiency, improve engine responsiveness and boost fuel octane for maximum power.

PARIS (AP) — Her “political death.” That's how French far-right leader Marine Le Pen described what's at stake in a verdict expected Monday that could derail her plans to run in the next presidential election scheduled for 2027.

A judge is set to rule on whether Le Pen and her National Rally party embezzled European Parliament funds. She and 24 other party officials are accused of having used money intended for European Union parliamentary aides to instead pay staff who worked for the party between 2004 and 2016, violating the 27-nation bloc’s regulations.

Le Pen, 56, and other co-defendants denied wrongdoing during the nine-week trial that took place in late 2024.

Le Pen’s greatest concern is that she could be declared ineligible to seek public office, if found guilty.

In case of conviction, the court could impose a period where she is ineligible to run for office “with immediate effect” — even if she files an appeal.

The court would also decide whether to give Le Pen a prison sentence — which would be suspended during any appeal.

That could prompt another possible headache for the far-right leader. If she appeals, she will automatically be granted a new trial, but it will likely take place in 2026, just months before the presidential election.

Le Pen appears to be anticipating a guilty verdict, telling the panel of three judges: “I feel we didn’t succeed in convincing you.”

During the trial, prosecutors requested a two-year prison sentence for Le Pen and a five-year period of ineligibility. They “want my political death,” Le Pen then said.

In a key decision on Friday, the Constitutional Council ruled that a period of ineligibility with immediate effect is in line with the French Constitution.

But it also stressed that it’s up to the judges to assess the consequences of imposing such a ban right away and make sure the ruling is “proportionate” and takes into consideration “the preservation of voters’ freedom.”

The Constitutional Council rendered its ruling in a separate case that has no direct link with Le Pen's.

Yet its conclusions have been scrutinized as they provide legal guidance that judges are likely to take into consideration.

The Constitutional Council also underlined that the court can decide to not impose any period of ineligibility immediately. In that case, the ban would be suspended pending appeal.

For over a decade, Le Pen has worked at making her party more mainstream, dulling its extremist edge to broaden its appeal to voters.

She led the National Rally from 2011 to 2021. She changed its name from the National Front, as part of her efforts to distance it from the period when her father ran it and it carried a heavy stigma of racism and antisemitism.

Now a lawmaker in the National Assembly, the French parliament's powerful lower house, she has already positioned herself as a candidate to succeed President Emmanuel Macron, having twice finished runner-up to him.

In 2022, Macron won with 58.5% of the vote to Le Pen’s 41.5% — significantly closer than when they first faced off in 2017 and the best score ever of the French far right in a presidential bid.

Ineligibility “would have the effect of depriving me of being a presidential candidate," she pleaded during the trial. "Behind that, there are 11 million people who voted for the movement I represent. So tomorrow, potentially, millions and millions of French people would see themselves deprived of their candidate in the election.”

Jordan Bardella, 29, succeeded Le Pen in 2021 at the helm of the party. He would likely be her prime minister if she were to become president.

That makes him widely perceived as her natural successor if she were barred from running.

Yet observers say there's no guarantee he would be able to convince as many voters as she does. In recent months, some inside the party have criticized his management as too focused on his personal career.

Since joining the party at age 17, Bardella has risen quickly through the ranks, serving as spokesperson and president of its youth wing, before being appointed vice president and becoming the second-youngest member of the European Parliament in history, in 2019.

FILE - Jordan Bardella, member of the European Parliament for the French Rassemblement National, attends a debate about Ukraine in the European parliament in Strasbourg, France, July 17, 2024. (AP Photo/Jean-Francois Badias, File)

FILE - Jordan Bardella, member of the European Parliament for the French Rassemblement National, attends a debate about Ukraine in the European parliament in Strasbourg, France, July 17, 2024. (AP Photo/Jean-Francois Badias, File)

FILE - French far-right leader Marine Le Pen arrives at the courtroom for the trial over the suspected embezzlement of European Parliament funds, Wednesday, Nov. 6, 2024 in Paris. (AP Photo/Aurelien Morissard, File)

FILE - French far-right leader Marine Le Pen arrives at the courtroom for the trial over the suspected embezzlement of European Parliament funds, Wednesday, Nov. 6, 2024 in Paris. (AP Photo/Aurelien Morissard, File)

FILE - French far-right leader Marine Le Pen arrives with her legal team at the court house in Paris, Sept. 30, 2024. (AP Photo/Thibault Camus, File)

FILE - French far-right leader Marine Le Pen arrives with her legal team at the court house in Paris, Sept. 30, 2024. (AP Photo/Thibault Camus, File)

FILE - French far-right leader Marine Le Pen reacts at the National Assembly before French Prime Minister Francois Bayrou delivers his general policy speech meant to outline his top priorities, Tuesday, Jan. 14, 2025 in Paris. (AP Photo/Thibault Camus, File)

FILE - French far-right leader Marine Le Pen reacts at the National Assembly before French Prime Minister Francois Bayrou delivers his general policy speech meant to outline his top priorities, Tuesday, Jan. 14, 2025 in Paris. (AP Photo/Thibault Camus, File)

FILE - French far-right leader Marine Le Pen answers to the media during a gathering in support of detained Franco-Algerian writer Boualem Sansal, in Paris, Tuesday, March 25, 2025. (AP Photo/Thibault Camus, File)

FILE - French far-right leader Marine Le Pen answers to the media during a gathering in support of detained Franco-Algerian writer Boualem Sansal, in Paris, Tuesday, March 25, 2025. (AP Photo/Thibault Camus, File)

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