BANGKOK, March 31, 2025 /PRNewswire/ -- MMA Global APAC proudly unveils the SMARTIESâ„¢ Thailand 2025, the premier national marketing awards program recognizing groundbreaking brands, agencies, and marketers who are driving innovation and business impact in Thailand.
This year, SMARTIESâ„¢ Thailand seeks to honor campaigns that leverage cutting-edge strategies, data-driven creativity, and omnichannel engagement to deliver outstanding results.
SMARTIESâ„¢ 2025 Categories
The SMARTIESâ„¢ program provides multiple entry levels, recognizing marketing excellence at different scales:
"Thailand's marketing landscape is evolving rapidly, driven by digital transformation, AI, and the rise of social commerce. SMARTIESâ„¢ Thailand continues to be the stage for recognizing campaigns that not only deliver exceptional business results but also set new industry standards," says Rohit Dadwal, CEO of MMA Global APAC & Global Head of SMARTIESâ„¢ Worldwide. "In 2025, we are especially focused on celebrating the power of AI-driven marketing, hyper-personalization, and omnichannel strategies that engage Thailand's digitally savvy consumers in meaningful ways."
Beyond the Trophy: Industry Recognition & Global Rankings
Winning a SMARTIESâ„¢ Thailand Award is more than just an accolade. Awarded campaigns will be featured in:
These recognitions place winners among the top marketing leaders globally.
Submit Your Best Work – Be Part of SMARTIES™ Thailand 2025!
Key Details for SMARTIESâ„¢ Thailand 2025
On-time Submission Deadline: July 3rd, 2025
Awards & Honors: Gold, Silver, and Bronze winners in each category; top recognitions include Advertiser of the Year, Agency of the Year, Publisher/Media Company of the Year, Enabling Technology Company of the Year, and Best in Show.
Judging Panel: Industry-leading senior brand marketers will evaluate campaigns based on innovation, creativity, and measurable impact.
Marketers, agencies, and brands are invited to showcase their best work and gain industry-wide recognition.
About MMA Global: MMA Global is the leading global trade association for marketers, providing essential resources and expertise to empower marketers to navigate the complex world of Marketing. With a commitment to driving innovation and effectiveness, MMA Global plays a pivotal role in shaping the future of marketing.
SMARTIES: SMARTIES is the prestigious marketing awards program hosted by MMA Global, recognizing excellence in Marketing. The SMARTIES Awards celebrate the most innovative and impactful campaigns that push the boundaries of creativity and drive measurable business impact in today's dynamic landscape.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
SMARTIES™ Thailand 2025: Honoring Marketing Excellence - Now Open for Submissions
SYDNEY, April 3, 2025 /PRNewswire/ -- BestPrice Travel is transforming the Vietnam travel experience for Australians with its Flexible Group Tours, combining affordability with personalization. This innovative model breaks away from rigid itineraries, allowing travelers to explore Vietnam's vibrant culture and breathtaking landscapes without overspending.
As international travel rebounds, Vietnam is becoming a top choice for Australian adventurers. More travelers seek budget-friendly yet tailored experiences, and Flexible Group Tours answer that need—offering curated itineraries with the freedom of solo travel while sharing costs with like-minded explorers.
The Rise of Personalized Travel
According to a Skyscanner Travel Report, 71% of Australians now prefer customized itineraries over traditional group tours, signaling a shift toward more immersive, cost-effective travel. Vietnam is an ideal destination for this trend, offering rich cultural experiences, diverse landscapes, and great value for money.
Hien Kim, General Manager at BestPrice Travel, highlights this shift:
"Australians are our largest market, and we've seen a growing demand for personalized experiences. However, fully private tours can be expensive. That's why we launched Flexible Group Tours—to make customized travel more affordable."
Since their launch, these tours have gained rapid popularity, with over 2,000 bookings in 2024 alone.
Why Aussies Are Choosing Flexible Group Tours
More Travel, Less Cost
By sharing transport, accommodations, and some activities, travelers can save significantly while still customizing parts of their journey. These savings can go toward luxury upgrades, fine dining, or extra excursions.
"It was the perfect choice! I visited 10 cities in 14 days for just AUD 900. We shared transport and hotels but still had personal time to explore," said Dory Wilson, a traveler from Melbourne.
Explore Your Own Way
Flexible Group Tours blend guided experiences with free time. Travelers can join group activities like kayaking in Halong Bay or a sampan ride in the Mekong Delta, then break away to hike Sapa's rice terraces or discover hidden alleyways in Ho Chi Minh City.
"My trip to Vietnam was incredible! I got to enjoy both group and solo activities, all arranged to my preferences," shared Aaron Jones, a recent traveler with BestPrice Travel.
A Social Travel Experience
These tours are also great for meeting fellow travelers. Whether sharing a bowl of Pho, trekking through remote villages, or browsing night markets, the group dynamic creates meaningful social connections—without sacrificing personal freedom.
It's no surprise that more Aussies are increasingly drawn to this type of travel, giving the best of both worlds: personal freedom and social connection.
A Travel Trend on the Rise
The growing popularity of Flexible Group Tours has been well-received. BestPrice Travel and similar agencies have received TripAdvisor's Travelers' Choice Award, reflecting high customer satisfaction.
With more direct flights between Australia and Vietnam and increasing demand for personalized, budget-friendly travel, this model is set to expand.
Travel agencies are expanding offerings with unique local experiences, such as:
The Future of Vietnam Travel
Flexible Group Tours are reshaping how Australians explore Vietnam, offering a perfect mix of affordability, personalization, and social experiences. As more Aussies look for budget-friendly yet flexible options, this model is becoming a game-changer.
For those planning to visit Vietnam, these tours offer the fullest travel experience that fits your lifestyle.
Explore more at https://www.bestpricetravel.com/en-au/vietnam-tours
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
BestPrice Travel Introduces Flexible Group Tours, Changing the Way Australians Explore Vietnam
