SEOUL, South Korea, April 1, 2025 /PRNewswire/ -- In celebration of April Fool's Day, Hyundai Motor Company engaged consumers in an entertaining campaign centered around Mobilet, a new, fictional mobility solution designed to satisfy urgent restroom needs. This imaginative initiative aligns with Hyundai Motor's brand vision of 'Progress for Humanity' by playfully addressing one of humanity's most basic needs while maintaining a focus on innovation and empathy.
For this campaign, Hyundai Motor introduced a variety of custom technologies for Mobilet, including dynamic facial recognition for instant access, an aroma air diffuser to eliminate unwanted odors, and a stealth mode to disguise the exterior, ensuring users' public reputations remain intact. Rather than simply ending the campaign as a prank, the company emphasized how this aligns with its vision by highlighting the importance of addressing basic human needs.
Hyundai Motor used generative AI to produce humorous images and moving assets and share entertaining, on-trend content. The campaign was shared across various social channels, including Instagram, X, and Facebook, engaging audiences with its innovative and humorous approach.
"We wanted to create a campaign that not only entertains but also resonates with our audience," said Sungwon Jee, Global Chief Marketing Officer of Hyundai Motor Company. "With Mobilet, we combined humor with innovation to highlight our commitment to creating mobility solutions for every need."
Through this campaign, Hyundai Motor not only garnered laughs but also emphasized the importance of innovative mobility solutions in daily life. By blending humor with a meaningful message, the brand's April Fool's Day campaign successfully captured the attention and imagination of audiences worldwide, reinforcing the company's dedication to addressing human needs with creativity and care.
More information about Hyundai Motor and its products can be found at:
https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai
Hyundai Worldwide Instagram https://www.instagram.com/hyundai/p/DH4TefbpJYH/
Hyundai Worldwide X https://x.com/Hyundai_Global/status/1906828884315668501
Hyundai Worldwide Facebook https://www.facebook.com/share/p/16SrYUiKrs/
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Hyundai Motor Introduces Mobilet, the Ultimate Mobility Solution for On-the-Go Needs, in April Fool's Day Campaign
TOKYO, April 3, 2025 /PRNewswire/ -- UPS (NYSE: UPS) is now offering faster export services from more cities in Kyushu, providing businesses in the region with faster and easier access to the company's industry leading global logistics network.
Effective March 31, export shipments from nearly 800 postal codes in the cities of Iizuka, Koga, Yukuhashi, Miyawaka, Kanda Town, and Kurate Town in Fukuoka prefecture, and Oita and Nakatsu City in Oita prefecture will now arrive to destinations worldwide one business day faster, with same-day uplift to UPS's daily weekday flight from Kitakyushu Airport.
Furthermore, UPS customers in more than 700 postal areas in Kitakyushu City can now benefit from pickup cutoff times as late as 17:00, an extension of as much as 2.5 hours.
"As the only international express delivery provider with regular flights from Kyushu, we are delighted to provide yet another enhancement to our services to help the region's businesses reach more customers located across the world," said Makoto Kato, president of UPS Japan.
"A diverse customer base is a key element of a resilient supply chain, and reaching those customers quickly can make all the difference for businesses looking for a competitive edge. With growth expected in industries such as high tech, automotive and cross-border e-commerce in the region, we'll continue to provide the products and services our customers need to make the most of every opportunity," Kato added.
UPS launched daily weekday flights from Kitakyushu Airport in 2023. In December 2024, the company also introduced export services utilizing JR Kyushu's bullet train, a move that combined the shinkansen network with an international air cargo network for the first time.
For full details of delivery times within UPS's global network, refer to the UPS time and cost calculator.
About UPS
UPS (NYSE: UPS) is one of the world's largest companies and provides a broad range of integrated logistics solutions for customers in more than 200 countries and territories. UPS embraces a strategy that is simply stated and powerfully executed: Customer First. People Led. Innovation Driven. The company is committed to reducing its impact on the environment and supporting the communities we serve around the world. More information can be found at https://www.ups.com, about.ups.com and https://investors.ups.com/.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
UPS ENHANCES EXPORT SERVICES FROM KYUSHU
