IBM Tees Up watsonx AI-powered Digital Fan Features for the 2025 Masters Tournament

ARMONK, N.Y., April 4, 2025 /PRNewswire/ -- IBM (NYSE: IBM) and the Masters Tournament today announced a series of digital fan features returning to the award-winning Masters app and Masters.com ahead of this year's Tournament. The watsonx AI-powered capabilities – the latest in a 30-year collaboration between IBM and the Masters – aim to deliver a more personalized and engaging experience for millions of new and existing golf fans around the world following all the action at the Masters Tournament.

More strategic shot analysis with Hole Insights 2.0
IBM Hole Insights is returning for its second year as part of the Track Shots experience on Masters.com and the Masters app. The AI driven Insights 2.0 leverages watsonx technologies including the Granite LLM to offer data-driven insights around every shot taken on every hole at Augusta National. This includes:

This year, the solution has been built to provide enhanced, more powerful insights. To enhance the quality of the insights, IBM Consulting fine-tuned Granite and other LLMs on a wealth of sources including historic shot locations, insights from golf experts including past Masters Tournament caddies, and Tournament data spanning nine years and more than 180,000 shots. 

Revamped Masters app on Apple Vision Pro
IBM and the Masters are once again giving fans an immersive view of the action with the Masters app on Apple Vision Pro. This year's updated app offers fans clearer 3D visuals of Augusta National and new features such as Video on Demand. Fans will also experience returning features such as Hole Insights 2.0 and AI Narration.

With the Masters app on Apple Vision Pro, fans can look through different 3D views of each hole, explore the dramatic elevation changes throughout the course, and even watch multiple Tournament live streams simultaneously.

"For more than 30 years, IBM and Augusta National have worked side-by-side to co-create unique digital experiences that bring the beauty, tradition, and excitement of the Masters to millions of golf fans worldwide," said Jonathan Adashek, Senior Vice President of Marketing and Communications. "This powerful combination of people and technology, including watsonx AI models and agents, is a live case study for businesses across all industries on how they too can unlock the  potential of their data to deliver actionable business insights and exceptional customer experiences."

The Masters and IBM have partnered for nearly 30 years to transform Masters data into world-class digital experiences for golf fans. This includes launching Masters.com in 1996, AI Highlights, Round in Three Minutes, My Group, Player Insights, AI Narration, Hole Insights, and the Masters app on Apple Vision Pro.

IBM's partnerships with the Masters and other iconic sporting organizations, including Scuderia Ferrari HP, Wimbledon, the US Open, ESPN Fantasy Football, and UFC, are powered by the same AI and hybrid cloud solutions used by IBM clients across industries to make more informed, data-driven business decisions.

The 89^th Masters Tournament will be held from April 10-13 at Augusta National Golf Club in Augusta, GA. Check out all the IBM watsonx technologies in action by visiting Masters.com or the Masters app available on mobile devices, the Apple App Store and the Google Play Store.

About IBM
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain a competitive edge in their industries. Thousands of government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.

IBM Media Contact:

Sarah Benchaita
IBM
sarah.benchaita@ibm.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

IBM Tees Up watsonx AI-powered Digital Fan Features for the 2025 Masters Tournament

IBM Tees Up watsonx AI-powered Digital Fan Features for the 2025 Masters Tournament

RIYADH, Saudi Arabia, April 14, 2025 /PRNewswire/ -- The Human Capability Development Program (HCDP), a Saudi Vision 2030 Realization Program, convened a ministerial roundtable on day one of the second edition of the Human Capability Initiative (HCI) conference. The HCI conference is held under the patronage of His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Prime Minister, and Chairman of HCDP, on April 13 – 14 2025 in the King Abdulaziz International Conference Center under the theme of #BeyondReadiness

The closed-door ministerial roundtable meeting focused on "AI Literacy for All: Promoting Equitable Access for Resilient Capabilities" and engaged 20 ministers from around the world, as well as local and global experts in education and technology, including representatives from the Saudi Education and Training Evaluation Commission, the Saudi Data and Artificial Intelligence Authority (SDAIA), the World Bank, and the Organization for Economic Co-operation and Development (OECD). 

The roundtable explored the critical need for integrating digital skills as a cornerstone of human capability development and examined AI literacy's central role in ensuring individuals can thrive in an AI-driven economy. 

The meeting also highlighted the need to establish inclusive strategies that promote digital education, and the importance of integrating AI skills into curricula and strengthening international collaboration to discover scalable solutions that can provide equitable access to AI tools and digital training worldwide. 

Participants in the roundtable agreed to issue a joint statement following the meeting, which highlighted key aspects of the discussion and outlined their main recommendations on next steps, which are as follows: 

The roundtable reinforces the Kingdom's commitment to leading global efforts in human capability development in line with the Saudi Vision 2030, driven by its recognition of the central role of human capability development in achieving sustainable economic growth worldwide. Global participants in the roundtable identified innovative, concrete solutions to ensure that countries can remain competitive and achieve sustainable growth across various industries by enabling individuals and institutions to succeed in an AI-powered world.

For more information, contact the HCI Conference Media Team: media@humancapabilityinitiative.org  

Access the HCI Conference Website: https://humancapabilityinitiative.org/en/  

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

20 Global Ministers Gather in Riyadh for a Ministerial Roundtable on Human Capability Development as part of the Human Capability Initiative (HCI)

20 Global Ministers Gather in Riyadh for a Ministerial Roundtable on Human Capability Development as part of the Human Capability Initiative (HCI)

20 Global Ministers Gather in Riyadh for a Ministerial Roundtable on Human Capability Development as part of the Human Capability Initiative (HCI)