Some shopping malls integrated technology and immersive devices into their buildings during the just-concluded three-day Qingming holiday, providing visitors with brand-new experiences.
Various high-tech and innovative devices, including artificial intelligence (AI), 3D digital images, and VR shows, enhanced visitors' experience and added fun to their holiday life.
In Shanghai, Bingang Commercial Center introduced a variety of immersive entertainment options to transform traditional shopping into a culturally rich and interactive experience.
"Technology empowers culture. We have introduced over 20 different types of entertainments. We hope to create a destination that promotes consumption through the combination of different entertainment types with cultural elements in them," said Wu Jiuying, promotion manager of Shanghai Bingang Commercial Center.
The rise of immersive, tech-enhanced experiences in shopping malls reflects a broader enthusiasm for entertainment during the Qingming holiday.
Beyond in-person attractions, traditional forms of leisure like movie-going also saw a strong resurgence, with cinemas across the country drawing large crowds and generating impressive box office numbers.
China's box office revenue for the three-day Qingming Festival holiday that started on Friday, including pre-sales, had exceeded 370 million yuan (50.8 million U.S. dollars) as of 20:01 on Sunday, according to box office tracker Dengta Data.
The Qingming Festival, or Tomb-Sweeping Day, traditionally falls on the 15th day after the Spring Equinox. It is a traditional Chinese festival focusing on paying tribute to the dead and the worship of ancestors. It is also customary to enjoy outdoor activities and sightseeing during the festival.
High-tech-empowered entertainment projects boost consumption during Qingming holiday
China has pledged deeper ties with its neighbors to foster common development and stability, following a central conference on work related to neighboring countries, which saw Chinese ambassadors from around the region gather in Beijing this week.
The diplomats and experts attending the conference said the country is working to promote regional collaboration amid growing global uncertainties, strengthening its ties with its neighbors in a way that takes account of both the regional and the global context.
"The trade volume between China and Malaysia reached 212 billion U.S. dollars [in 2024], marking an 11.4 percent year-on-year increase. A large number of infrastructure projects including highways, bridges, ports, terminals and hydropower stations are being implemented across Malaysia. China-Malaysia cooperation epitomizes the broader collaboration between China and ASEAN. We are confident that under the strategic guidance of both countries' leaders, bilateral relations will reach new heights," said Ouyang Yujing, Chinese Ambassador to Malaysia.
"ASEAN and China are geographically close and culturally connected, making ASEAN our important partner for development cooperation. Our combined population exceeds 2 billion, representing a massive market with sustained rapid economic growth in recent years and promising prospects," said Hou Yanqi, Chinese Ambassador to ASEAN.
Other Chinese diplomats said China was being guided by the principles of amity, security, prosperity and win-win cooperation, to promote a shared future with neighboring countries, using its own development to spur regional growth.
This vision has led to concrete achievements, with a consensus on a shared future agreed with 17 neighboring states, Belt and Road cooperation agreements in effect with 25, and 18 regional nations now counting China as their largest trade partner. These deepening political and economic ties have cleared a path toward warm neighborly relations and mutual prosperity, according to other ambassadors.
"China has established comprehensive strategic partnerships with all Central Asian countries and signed Belt and Road cooperation documents. We are jointly committed to building a community with a shared future," said Han Chunlin, China's Ambassador to Kazakhstan.
"The China-Pakistan Economic Corridor, as a pioneering project of the Belt and Road Initiative, has attracted over 25 billion U.S. dollars in direct investment and created 230,000 jobs. It has not only elevated China-Pakistan cooperation but also contributed to Pakistan's economic and social development," said Jiang Zaidong, the Chinese Ambassador in Pakistan.
As the global challenges brought by unilateralism and economic protectionism grow, China remains steadfast in advancing its vision of a shared future, strengthening partnerships with neighboring countries to anchor stability and renew hope, according to China's permanent representative to the United Nations, Fu Cong.
"We must steadfastly uphold fairness and justice, adhere to true multilateralism, safeguard the interests of developing countries, maintain the authority of international law, and firmly oppose 'might makes right'," he said.
"Our world has become highly interdependent. Attempts at 'decoupling' or forced division are not only impossible but also go against historical trends. We must promote shared development through global cooperation. This represents the true exemplar of major-country responsibility," said Wang Fan, president of China Foreign Affairs University.
China pledges deeper cooperation with neighbors to foster stability
