REDWOOD CITY, Calif.--(BUSINESS WIRE)--Apr 7, 2025--
Moloco, a leader in operational machine learning (ML) and performance advertising, today announced the appointment of Pat Copeland as General Manager of Moloco Commerce Media (MCM), the only AI-native ads engine that enables retailers and marketplaces to activate high-performing retail media networks using advanced machine learning. In this role, Pat will oversee MCM’s strategic initiatives, product innovation, and customer engagement, driving continued expansion and impact of Moloco’s commerce media business.
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With over 30 years of experience in machine learning, advertising, and enterprise software, Pat has led global teams at Amazon, Google, Microsoft, and Zendesk. At Amazon, he helped launch Sponsored Brands, transforming it into a multi-billion-dollar platform that uses AI to deliver highly relevant, personalized ads for users and strong performance for advertisers. His deep expertise in scaling ad platforms and applying AI to complex decision-making challenges will be instrumental as Moloco expands its machine learning-powered ad solutions. Pat’s track record of building high-impact products and leading cross-functional teams positions him to help drive innovation, execution, and meaningful results for customers.
“I’m thrilled to join Moloco at this pivotal moment in its evolution,” said Pat Copeland, General Manager, Moloco Commerce Media. “What drew me to Moloco is its groundbreaking use of machine learning to unlock real performance for customers. Moloco delivers measurable results with speed and clarity, and the company’s deep technical roots, customer-first mindset, and strong momentum make it an ideal environment to build the future of commerce media. I’m excited to roll up my sleeves and help accelerate an already incredible trajectory.”
Digital commerce is experiencing a structural transformation, as every retailer and marketplace becomes an increasingly digital business with online customers, digital transactions, and first-party data. With this evolution comes an incredible opportunity to build complementary ads businesses. Doing so successfully, however, requires the right technology partner, one like Moloco Commerce Media, which has the advanced technology needed to predict user behavior, personalize ads, and ultimately provide a more relevant shopping experience and value for the retailer and advertiser.
Wayfair, Yogiyo, and Bucketplace are among the many companies leveraging Moloco Commerce Media to drive measurable results and build customer loyalty. Moloco Commerce Media serves more than 100,000 advertisers globally, and recently activated over 10,000 advertisers in a single day. Under Pat’s leadership, Moloco will further scale its platform and enhance its AI-driven capabilities to deliver even greater value to its customers.
“Pat’s experience leading high-growth technology businesses and his track record in building and scaling AI-driven advertising platforms make him the ideal leader for Moloco Commerce Media,” said Ikkjin Ahn, CEO and Co-Founder of Moloco. “We’re excited to bring his expertise into our product vision, enabling our customers to benefit directly—driving innovation and accelerating long-term growth for all.”
Pat's appointment underscores Moloco's commitment to helping retailers and marketplaces ignite growth through advanced machine learning that powers high-performing retail media networks. His leadership will be crucial in shaping the future of Moloco Commerce Media, enhancing the company’s ability to help retailers and marketplaces maximize monetization opportunities.
About Moloco
Moloco’s mission is to empower businesses of all sizes to grow through operational machine learning. With Moloco’s machine learning platform for growth and performance, every app publisher, commerce marketplace, and streaming business can now unlock the value of their unique, first-party data. Moloco Ads helps mobile apps acquire and retain high-value users while giving transparency and control back to marketers. Moloco Commerce Media is an enterprise software solution that enables retailers and marketplaces to build their own ad business with a flexible solution that delivers relevance, results, and automation for scaled and streamlined ad operations. Moloco Streaming Monetization enables streaming media companies to revolutionize their monetization strategy by building an outcomes-based ad business that delivers relevancy for users and results for advertisers. Moloco was founded in 2013 by a team of machine learning engineers and has offices throughout the US, the UK, Germany, Korea, China, India, Japan, and Singapore.
Pat Copeland
FORT LAUDERDALE, Fla. (AP) — Down 1-0 on the scoreboard, down 2-0 in total goals in the series and needing three goals to advance, Inter Miami needed a most unlikely rally.
Lionel Messi made it happen.
Inter Miami is headed to the CONCACAF Champions Cup semifinals for the first time, after Messi — the eight-time Ballon d'Or winner — led a dramatic three-goal comeback. He had two goals, including the clinching penalty kick in the 84th minute, to lift Inter Miami past LAFC 3-1 on Wednesday night and a 3-2 aggregate win in the two-leg series.
“We gave it our all,” Inter Miami coach Javier Mascherano said. “We wanted it, we wanted to be in the semis, and I think it showed. ... Many times luck has to be on your side, and we had it.”
Maybe it was luck. Maybe it was Messi. Maybe it was both.
For Messi, the series clincher was a bit reminiscent of how he led Argentina past France in the World Cup final in 2022. He scored two goals in that match, one on a penalty kick — then also converted in the penalty-shot shootout that decided the final after it ended in a 3-3 tie. Those goals came against France's Hugo Lloris, who was also in net for LAFC on Wednesday night.
Lloris couldn't solve Messi in the World Cup final — and couldn't in this one, either. Messi simply waited for Lloris to move a bit on the penalty that put Inter Miami up 3-1, essentially freezing the keeper before gently sending the ball into the right side of the net.
And when the final whistle sounded, Mascherano punched the air in celebration.
“They believed,” Mascherano said.
Oscar Ustari made two huge stops in the final minutes for Inter Miami, which will face the Vancouver Whitecaps in the tournament’s semifinals. The first leg of that two-leg matchup is set to start on either April 22, 23 or 24.
Aaron Long scored in the ninth minute to give LAFC a 1-0 lead, but it put Inter Miami in a much deeper hole than that. Inter Miami lost the series opener at LAFC 1-0, so Long’s goal not only gave LAFC a 2-0 aggregate lead — but it also gave his club control of the away-goals tiebreaker.
That meant Inter Miami needed at least three goals from there to advance. It might have seemed unlikely.
With Messi, all things are possible.
Messi started the rally in the 35th, getting loose near the top of the 18-yard box and scoring with the left foot to tie the match at 1 — giving Inter Miami some hope.
Inter Miami took a 2-1 lead in the 61st on a bit of a fluke; Noah Allen chipped a ball into the box, playing it toward Federico Redondo. Lloris came off his line, anticipating Redondo to play the ball — but it bounced off the grass, skipped past them and ended up in the side of the net. The goal was originally credited to Allen, with Messi getting an assist, but was changed later in the evening to Redondo scoring with Allen assisting.
Either way, that knotted the aggregate at 2-2, but LAFC still held the away-goal tiebreaker. And in the 67th, Inter Miami thought it grabbed the lead in the series when Messi played a ball into the box that Luis Suarez appeared to flick into the net on a header — but the flag came up for offside, taking the goal off the board.
Inter Miami kept the pressure on throughout, then argued successfully for a handball call that Messi turned into a 3-1 lead and a spot in the semifinals. It was his 42nd goal in 48 appearances across all competitions since joining Inter Miami.
“This is the way,” Mascherano said. “This is the way to play football. ... They gave everything. I'm very happy.”
AP soccer: https://apnews.com/hub/soccer
Inter Miami forward Lionel Messi (10) brings the ball up the field against the Los Angeles FC during the second half of a CONCACAF Nations League Quarterfinal Match at Chase Stadium, Wednesday, April 9, 2025 in Fort Lauderdale, Fla. (AP Photo/Jim Rassol)
Inter Miami forward Lionel Messi (10) brings the ball up the field against the Los Angeles FC during the second half of a CONCACAF Nations League Quarterfinal Match at Chase Stadium, Wednesday, April 9, 2025 in Fort Lauderdale, Fla. (AP Photo/Jim Rassol)
Inter Miami forward Lionel Messi (10) celebrates scoring on a penalty kick against the Los Angeles FC during the second half of a CONCACAF Nations League Quarterfinal Match at Chase Stadium, Wednesday, April 9, 2025 in Fort Lauderdale, Fla. (AP Photo/Jim Rassol)
Inter Miami forward Lionel Messi (10) scores on a penalty kick against the Los Angeles FC during the second half of a CONCACAF Nations League Quarterfinal Match at Chase Stadium, Wednesday, April 9, 2025 in Fort Lauderdale, Fla. (AP Photo/Jim Rassol)
Inter Miami forward Lionel Messi (10) celebrates scoring on a penalty kick against the Los Angeles FC during the second half of a CONCACAF Nations League Quarterfinal Match at Chase Stadium, Wednesday, April 9, 2025 in Fort Lauderdale, Fla. (AP Photo/Jim Rassol)
Los Angeles FC goalkeeper Hugo Lloris (1) makes a save against the Inter Miami during the first half of a CONCACAF Nations League Quarterfinal Match at Chase Stadium, Wednesday, April 9, 2025 in Fort Lauderdale, Fla. (AP Photo/Jim Rassol)
Inter Miami forward Lionel Messi (10) celebrates a goal with forward Luis Suárez (9) against the Los Angeles FC during the first half of a CONCACAF Nations League Quarterfinal Match at Chase Stadium, Wednesday, April 9, 2025 in Fort Lauderdale, Fla. (AP Photo/Jim Rassol)
Inter Miami forward Luis Suárez (9) battles for position during a corner kick with Los Angeles FC defender Sergi Palencia (14) as goalkeeper Hugo Lloris (1) looks on during the first half of a CONCACAF Nations League Quarterfinal Match at Chase Stadium, Wednesday, April 9, 2025 in Fort Lauderdale, Fla. (AP Photo/Jim Rassol)
Inter Miami forward Lionel Messi (10) directs his team against the Los Angeles FC during the first half of a CONCACAF Nations League Quarterfinal Match at Chase Stadium, Wednesday, April 9, 2025 in Fort Lauderdale, Fla. (AP Photo/Jim Rassol)
Inter Miami defender Marcelo Weigandt (57) collides with Los Angeles FC forward Denis Bouanga (99) during the first half of a CONCACAF Nations League Quarterfinal Match at Chase Stadium, Wednesday, April 9, 2025 in Fort Lauderdale, Fla. (AP Photo/Jim Rassol)
Inter Miami forward Lionel Messi (10) celebrates a goal with forward Tadeo Allende (21) against the Los Angeles FCduring the first half of a CONCACAF Nations League Quarterfinal Match at Chase Stadium, Wednesday, April 9, 2025 in Fort Lauderdale, Fla. (AP Photo/Jim Rassol)
Inter Miami defender Jordi Alba (18) brings the ball up the field against the Los Angeles FC during the first half of a CONCACAF Nations League Quarterfinal Match at Chase Stadium, Wednesday, April 9, 2025 in Fort Lauderdale, Fla. (AP Photo/Jim Rassol)
