ASUS "Design You Can Feel" Exhibition Opens at Milan Design Week 2025

MILAN, April 7, 2025 /PRNewswire/ -- ASUS today announced the opening of its all-new "Design You Can Feel" exhibition at Milan Design Week 2025. The show explores the themes of materiality, craftsmanship, and artificial intelligence (AI) to explain the design thinking behind ASUS. Hosted at Galleria Meravigli, the exhibition runs from April 8–13 and is open daily from 10:00AM to 6:00PM.

An interactive sensory experience: "Willful Wonder", a bespoke installation by Studio INI

A highlight of the exhibition is Studio INI's bespoke installation titled "Willful Wonder," designed by Nassia Inglessis. This interactive piece features wing-like panels composed of an aluminum honeycomb infused with ASUS's proprietary material, Ceraluminumâ„¢. The panels respond dynamically to visitor presence, mimicking nature's sensitivity and mirroring Zenbook's slim silhouette. Touching the wings feeds data into an AI model, creating visualizations of human interactions. "Willful Wonder" symbolizes the union of humans and technology, embodying ASUS's commitment to AI, innovative design, and nature-inspired materials in crafting high-performing, lightweight, and beautiful devices.

ASUS Design Thinking: The Inside Story

The exhibition will showcase the latest ASUS products and the design stories behind them through playful interactive exhibits. It will encourage users to feel the lightness, duality, slimness, and sleekness of the ASUS Zenbook, the fragrance of the Adol, the outdoor functionality of ProArt, and the unique style of ROG. 

The exhibit delves into the heart of brand's design philosophy and allows visitors to experience the company's latest innovations firsthand. ASUS embraces a human-centered approach that prioritizes user needs and experiences. The designs are not only aesthetically pleasing but also intuitive, practical, and meaningful.

ASUS Zenbook Ceraluminumâ„¢ Signature Edition

ASUS is set to unveil a remarkable limited-edition series celebrating the iconic Zenbook line and its groundbreaking Ceraluminum™ material. This patented technology, created by ceramizing aluminum, boasts a fracture toughness three times higher than anodized aluminum while remaining remarkably lightweight, forms the chassis of the Zenbook S14, S16, and A14, showcasing innovation and engineering excellence. Each signature edition device is more than just a color variation—it is a testament to the commitment ASUS has to sustainability and innovative design. The release date for the Signature Edition collection is to be announced.

Learn more about ASUS Ceraluminumâ„¢ by watching The making of Ceraluminumâ„¢ videos and visiting the ASUS Zenbook website.

Design You Can Feel

Galleria Meravigli
Via Gaetano Negri 6, 20123 Milano, Italy
April 8 to 13, 2025
10:00AM to 6:00PM daily

Media Contact:
Joy Yu
Joy1_Yu@asus.com 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

ASUS "Design You Can Feel" Exhibition Opens at Milan Design Week 2025

The SATELLAI Collar Sets a New Standard in GPS Tracking, Virtual Fencing, and AI-Driven Pet Care

SHENZHEN, China, April 10, 2025 /PRNewswire/ -- SATELLAI, a pioneering force in AI-integrated pet technology, announced today the official launch of the SATELLAI Collar, the most advanced pet wearable designed for indoor and outdoor use. The Collar delivers unmatched connectivity, security, and training support for pet owners worldwide, with state-of-the-art satellite tracking, AI-powered health monitoring, and real-time behavior analysis.

"Pet owners deserve technology that enhances their pets' safety and well-being," says Mark Mao, Founder and CEO of SATELLAI. "The SATELLAI Collar redefines what's possible in pet tracking and care, ensuring pets stay safe and healthy. It's built for real-world conditions—rugged, waterproof, and with a battery life that lasts for days, not hours. Our mission is to give pet owners peace of mind, knowing their dogs are safe and connected, no matter where they roam."

Next-Generation Pet Tracking & Safety

The SATELLAI Collar revolutionizes boundary control with its dual-antenna build and dual-band positioning, supported by five Global Navigation Satellite Systems, ensuring pinpoint accuracy. Unlike older-generation pet trackers, SATELLAI provides global coverage, operating across 680+ networks in 180+ countries.

Pet owners can create unlimited customizable virtual fences with overlapping and nested boundaries covering up to 100,000 acres. These fences allow pets to roam safely and send instant escape alerts if they stray beyond predefined areas.

AI-Powered Health & Behavior Monitoring

More than just a GPS tracker, the SATELLAI Collar offers a comprehensive AI-driven health and wellness monitoring system, providing pet owners with real-time data on their dog's activity levels, stress indicators, and overall health. The built-in AI Coach delivers:

Unmatched Durability & Battery Life

The SATELLAI Collar is designed to withstand even the most rugged conditions. It is IP68-rated, waterproof, and dust-resistant, making it perfect for adventurous pets who enjoy rain, mud, or swimming. The collar's industry-leading battery life lasts up to seven days on a single two-hour charge, surpassing competitors' daily recharging requirements.

Key Features & Benefits

The SATELLAI Collar is priced at $499, with a special 15% discount and a free two-month subscription for initial purchases while supplies last. The Collar can be purchased at https://satellai.com/.

About SATELLAI

SATELLAI enhances pet safety, health, and happiness with innovative technology. Founded by pet lovers, the company creates smart collars and trackers to prevent loss, injury, and health issues. With more advancements ahead, SATELLAI brings peace of mind to pet owners worldwide.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

SATELLAI Launches World's Most Connected Smart Dog Collar with Global Coverage and AI-Powered Monitoring