28 BLACK Energy Drink: India Launch Mid-2025!

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28 BLACK Energy Drink: India Launch Mid-2025!

2025-04-16 11:23 Last Updated At：11:51

MUMBAI, India--(BUSINESS WIRE)--Apr 15, 2025--

Premium energy drink 28 BLACK known for its unique flavours and empowering slogan “The day has 28 hours” enters the Indian market with a mid-year launch. Already a popular choice in 26 countries, including the U.S., Canada, Europe, and Australia, 28 BLACK aims to energize the Indian market with its distinctive taste and brand philosophy. The launch shows 28 BLACK's dedication to providing energy drinks for India's lifestyle-oriented consumers.

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28 BLACK stands out in the competitive energy drink market by focusing on taste and quality, attracting loyal consumers who appreciate its more natural flavours. The brand's slogan, "The day has 28 hours" embodies its commitment to empowering consumers to achieve more and live life to the fullest.

"We are thrilled to introduce 28 BLACK to India, a dynamic market with a vibrant and energetic consumer base," said Daniel Geuther, CEO of Yinbev Beverages India Private Limited, exclusive importer of 28 BLACK in India, "We believe that 28 BLACK's unique taste and brand ethos will resonate strongly with Indian consumers who are looking for a delicious and effective energy boost to fuel their ambitions."

The brand's appeal extends beyond just providing energy; it represents a lifestyle. 28 BLACK is synonymous with individuals who live life to the fullest and appreciate the special moments. They are modern, open-minded, educated, brand savvy, lifestyle-orientated and stand for an urban, active and dynamic lifestyle. The brand is involved in various cultural spheres, including sports, car racing, music festivals, and fashion.

28 BLACK is known as the taste expert and distinguishes itself through its commitment to taste innovation. The brand's signature açaí flavour has become a global favourite, and the company plans to introduce a range of exciting flavours to the Indian market, catering to local preferences while maintaining its high-quality standards.

The company believes that its brand identity will resonate with Indian consumers who value both functionality and style. "We are confident that 28 BLACK will quickly become a favourite among Indian consumers," added Priyal Kilachand, COO at Yinbev Beverages India Private Limited. "We are committed to building a strong presence in the Indian market through strategic partnerships with retailers and distributors, as well as engaging marketing campaigns that show the lifestyle and unique benefits of 28 BLACK."

About 28 BLACK

28 BLACK is a leading global energy drink brand, available in 26 countries across the globe. Known for its taurine-free formula and bold, fruit-forward flavours, the brand offers a fresh take on energy - with a lifestyle focus and a mission to help consumers achieve their dreams. The slogan “The day has 28 hours” embodies 28 BLACK’s belief in making the most out of every single day.

NBA playoff guide: Who plays when, how to watch, what the odds are

2025-04-21 21:10 Last Updated At：21:21

Stephen Curry made a wild shot. Oklahoma City made a lot of shots.

Day 2 of the NBA playoffs had four games, all of them decided by double digits. The Thunder routed Memphis by 51 points, the fifth-biggest margin in NBA postseason history to take Game 1 of that series.

Cleveland beat Miami 121-100, Boston beat Orlando 103-86 and Golden State downed Houston 95-85. The Warriors led by as many as 23 in that game, with Curry's viral 3-pointer midway through the third quarter pushing the margin to 64-41.

And now come a pair of Game 2s on Monday, with New York trying to take a 2-0 lead over Detroit and Denver seeking a 2-0 lead over the Los Angeles Clippers.

All times Eastern

7:30 p.m. — Detroit at New York (TNT/truTV)

10 p.m. — L.A. Clippers at Denver (TNT/truTV)

All times Eastern

7 p.m. — Milwaukee at Indiana (NBA TV)

7:30 p.m. — Memphis at Oklahoma City (TNT/truTV)

10 p.m. — Minnesota at L.A. Lakers (TNT/truTV)

All times Eastern

7 p.m. — Orlando at Boston (TNT/truTV)

7:30 p.m. — Miami at Cleveland (NBA TV)

9:30 p.m. — Golden State at Houston (TNT/truTV)

Oklahoma City (+165) is favored to win the NBA title, according to BetMGM Sportsbook, followed closely by Boston (+200). After that, it's Cleveland (+600), Golden State (+1400), the Los Angeles Lakers (+1600), Denver (+2500), New York (+2800), then Minnesota and the Los Angeles Clippers (both +3500).

From there, it's some real long shots: Indiana (+6600), Houston (+8000), Milwaukee (+12500), Detroit (+50000), Miami (+75000), and then Memphis and Orlando (both +100000).

Golden State, the No. 7 seed in the Western Conference, is favored (-375) to win its series against No. 2 seed Houston. The Warriors entered that matchup favored, and Sunday's win moved those odds even more.

Monday — Draft lottery tiebreaker is held at 3 p.m. Eastern.

April 26 — NBA early entry deadline.

May 3 — Earliest possible start date for Round 2 of the playoffs. Series could also start on May 4, May 5 or May 6.

—Preview of Monday's games: Pistons-Knicks, Clippers-Nuggets.

— The NBA finalists for seven awards are released.

— The playoffs could be wide-open. Again.

— A look inside the numbers of this season, headed into the playoffs.

— Cleveland's Kenny Atkinson wins NBCA coach of the year award.

— Teams that took a double-digit lead in Game 1s over the weekend went 7-1. The Clippers blew a 15-point lead to Denver; every other team that led by 10 or more went on to win.

— The five teams that were favored by six or more points (Oklahoma City, Boston, Cleveland, New York and Indiana), according to BetMGM Sportsbook, went 5-0 over the weekend. The three favorites of less than six points (the Lakers, Denver and Houston) went 0-3.

— Golden State coach Steve Kerr is now the seventh coach with 100 playoff wins. He's tied with Larry Brown on the all-time list, behind Phil Jackson (229), Pat Riley (171), Gregg Popovich (170), Doc Rivers (113) and Erik Spoelstra (110).

— Stephen Curry also joined the 100 club; he played in his 100th playoff win on Sunday for the Warriors, while Draymond Green tied Klay Thompson for most games played (158) and most games won (108) in Warriors playoff history. That doesn't count play-in games, which are not officially recognized in NBA all-time statistics.

AP NBA: https://apnews.com/nba