Japan has a new cafe where customers can enjoy coffee brewed and served by a robot barista.
The robot named Sawyer debuted this week at Henna Cafe in Tokyo's downtown business and shopping district of Shibuya. The shop's name in Japanese means "strange cafe."
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Robot barista named "Sawyer" makes a coffee at Henn-na Cafe, meaning "Strange Cafe" in Japanese, in Tokyo, Friday, Feb. 2, 2018. The cafe's robot barista brews and serves coffee as the rapidly aging country seeks to adapt to shrinking workforce. The arm robot "Sawyer" debuted this week in Tokyo‘s downtown business and shopping district of Shibuya. (AP Photo/Koji Sasahara)
Robot barista named "Sawyer" makes a coffee at Henn-na Cafe, meaning "Strange Cafe" in Japanese, in Tokyo, Friday, Feb. 2, 2018. The cafe's robot barista brews and serves coffee as the rapidly aging country seeks to adapt to shrinking workforce. The arm robot "Sawyer" debuted this week in Tokyo‘s downtown business and shopping district of Shibuya. (AP Photo/Koji Sasahara)
Robot barista named "Sawyer" makes a coffee at Henn-na Cafe, Japanese meaning "Strange Cafe"in Tokyo, Friday, Feb. 2, 2018. The cafe's robot barista brews and serves coffee as the rapidly aging country seeks to adapt to shrinking workforce. The arm robot "Sawyer" debuted this week in Tokyo‘s downtown business and shopping district of Shibuya. (AP Photo/Koji Sasahara)
Robot barista named "Sawyer" makes a coffee at Henn-na Cafe, Japanese meaning "Strange Cafe"in Tokyo, Friday, Feb. 2, 2018. The cafe's robot barista brews and serves coffee as the rapidly aging country seeks to adapt to shrinking workforce. The arm robot "Sawyer" debuted this week in Tokyo‘s downtown business and shopping district of Shibuya. (AP Photo/Koji Sasahara)
Robot barista named "Sawyer" makes a coffee at Henn-na Cafe, meaning "Strange Cafe" in Japanese, in Tokyo, Friday, Feb. 2, 2018. The cafe's robot barista brews and serves coffee as the rapidly aging country seeks to adapt to shrinking workforce. The arm robot "Sawyer" debuted this week in Tokyo‘s downtown business and shopping district of Shibuya. (AP Photo/Koji Sasahara)
Robot barista named "Sawyer" makes a coffee at Henn-na Cafe, meaning "Strange Cafe" in Japanese, in Tokyo, Friday, Feb. 2, 2018. The cafe's robot barista brews and serves coffee as the rapidly aging country seeks to adapt to shrinking workforce. The arm robot "Sawyer" debuted this week in Tokyo‘s downtown business and shopping district of Shibuya. (AP Photo/Koji Sasahara)
The single-armed robot scans a ticket purchased from a vending machine and greets the customer.
"Would you care for a delicious coffee?" the barista, with a screen showing a pair of cartoon eyes, asks in a flat tone. "I can make one better than human beings around here."
It grinds the coffee beans, fills a filter and pours hot water over a paper cup for up to five people at once. A cup of brewed coffee costs 320 yen ($3) and takes a few minutes.
Sawyer can also operate an automated machine for six other hot drinks including cappuccino, hot chocolate and green tea latte.
Customers, many of them young men, took photos with their smartphones while they waited in line.
The cafe operator, travel agency H.I.S. Co., says robots can increase productivity while also entertaining customers.
Robot barista named "Sawyer" makes a coffee at Henn-na Cafe, meaning "Strange Cafe" in Japanese, in Tokyo, Friday, Feb. 2, 2018. The cafe's robot barista brews and serves coffee as the rapidly aging country seeks to adapt to shrinking workforce. The arm robot "Sawyer" debuted this week in Tokyo‘s downtown business and shopping district of Shibuya. (AP Photo/Koji Sasahara)
"An essential point is to increase productivity," said Masataka Tamaki, general manager of corporate planning at H.I.S. He said only one person needs to oversee the robot cafe, compared to several people needed at a regular coffee shop, so it can serve better quality coffee at a reasonable price.
Tamaki says it's not just about efficiency. "We want the robot to entertain customers so it's not like buying coffee at a vending machine," he said.
Takeshi Yamamoto, a 68-year-old restaurant employee who works in the neighborhood, said his first experience with the robot cafe was very enjoyable, and his robot-made coffee was delicious.
"It's quite rich, and tastes very good," Yamamoto said, as he took a sip. "You can get machine-made coffee at convenience stores, too, and it's actually good. But here, I had great fun."
Robot barista named "Sawyer" makes a coffee at Henn-na Cafe, Japanese meaning "Strange Cafe"in Tokyo, Friday, Feb. 2, 2018. The cafe's robot barista brews and serves coffee as the rapidly aging country seeks to adapt to shrinking workforce. The arm robot "Sawyer" debuted this week in Tokyo‘s downtown business and shopping district of Shibuya. (AP Photo/Koji Sasahara)
Robot barista named "Sawyer" makes a coffee at Henn-na Cafe, Japanese meaning "Strange Cafe"in Tokyo, Friday, Feb. 2, 2018. The cafe's robot barista brews and serves coffee as the rapidly aging country seeks to adapt to shrinking workforce. The arm robot "Sawyer" debuted this week in Tokyo‘s downtown business and shopping district of Shibuya. (AP Photo/Koji Sasahara)
Robot barista named "Sawyer" makes a coffee at Henn-na Cafe, meaning "Strange Cafe" in Japanese, in Tokyo, Friday, Feb. 2, 2018. The cafe's robot barista brews and serves coffee as the rapidly aging country seeks to adapt to shrinking workforce. The arm robot "Sawyer" debuted this week in Tokyo‘s downtown business and shopping district of Shibuya. (AP Photo/Koji Sasahara)
LONDON (AP) — It's an enormous price to pay for a little cup of coffee, but the man behind the pitch promises it won't leave a bitter taste behind as it comes with the sweetner of a share of a dairy farm.
A Scottish dairy is offering what it bills as the U.K.'s most expensive cup o' joe: 272 British pounds ($344) for a flat white — a double shot of espresso topped with a layer of steamed milk and a fleeting work of foam art.
The costly cup is actually a perk for purchasing shares in Mossgiel Organic Dairy's crowdfunding campaign to enlarge its sustainable operation and produce more milk. Investors who buy 34 shares in the farm get a certificate for a flat white that can be redeemed starting this weekend at one of 13 coffee shops in Scotland that use the dairy's milk.
“This coffee costs nearly 80 times the price of an average flat white in the U.K. — but it’s much more than just a lovely drink,” said owner Bryce Cunningham. "We know it sounds crazy, but when you break it down, it’s a pretty good deal. How much is the future of farming worth?”
The price tops the eye-watering 265 pounds that Shot London, a coffee bar in the posh Mayfair and Marylebone neighborhoods, charged for a flat white made with rare beans from Okinawa, Japan. The Telegraph reported in April that it was the most expensive coffee in Britain.
Before launching the coffee promotion, Cunningham had already raised more than a third of the 300,000 pounds he is seeking from small investors as he tries to get a 900,000 pound loan that will help him double operations and expand out of Scotland and as far as coffee shops in London.
Shareholders receive other rewards, too, such farm tours, milk delivery discounts and invites to special events. But investors are also given a standard warning that they could lose some or all of the money they invest — except for the coffee.
The tenant farm in Mauchline, about 25 miles (40 kilometers) south of Glasgow, was worked in the 18th century by poet Robert Burns, who penned “Auld Lang Syne" and many other well-known works. Burns, who is considered the national poet of Scotland, wrote while working in the fields there for two years and his face graces each glass bottle of Mossgiel milk.
Cunningham, a former service manager for Mercedes-Benz, took over the operation in 2014 after his father and grandfather died in 2014 from terminal illnesses.
The collapse of milk prices that year and other problems forced him to sell off most of the herd and reinvent the business as an organic farm. He uses a process to “brew” the milk, instead of pasteurize it, that he said gives it the creamer taste and texture of raw milk without the health risks.
Todd Whiteford, one of the owners of The Good Coffee Cartel in Glasgow that is serving the costly cups, said they’ve been using Mossgiel's milk for several years. Despite “outrageous offers" from competitors to switch, he said other milk producers can't match the quality and consistency that makes for “rounder, smoother and sweeter” cappuccinos, lattes and flat whites — and better coffee art.
“Theirs is the best. I’ll argue with anyone about that,” Whiteford said.
Anyone who splashes out to buy a Mossgiel coffee, though, will be getting the same cup other Coffee Cartel customers can purchase for 3.10 pounds. But Cunningham says there will be a taste of virtue with every posh cup.
“They’ll have the self-transcendence that coffee is doing greater good than just perhaps buying it otherwise,” Cunningham said.
This undated handout photo shows Bryce Cunningham, farmer and owner of Mossgiel Organic Farm near Mauchline, drinking milk in a field with some of his herd of Ayrshire cows at Mossgiel Organic Farm, Mauchline, Scotland. (Mossgiel Organic Dairy via AP)