Unlocking Success: How Newborn Town Dominates the MENA Social Networking Market

HONG KONG, May 27, 2024 /PRNewswire/ -- Newborn Town, a rising social networking company, has garnered significant attention in the Middle East and North Africa (MENA) market. Known for its innovation in live voice chat platforms and social entertainment products, this Hong Kong-based tech company has made remarkable strides. This article explores the secrets behind Newborn Town's success in the MENA region.

MENA's Social Media Craze Sparks Market Potential

The MENA region has become a focal point for several social media and entertainment companies, as the area's high fertility rate and young demographic structure generate substantial demand for socialization. The statistics from OCED revealed that the average age of countries like Saudi Arabia, Türkiye, and the UAE is around 31 years, creating a vast user base for social and entertainment products. Religious restrictions have further driven young people to online social networking and entertainment, creating a significant market void.

MENA boasts the highest social media usage globally, with each person maintaining an average of 8.4 social media accounts and spending at least 3.5 hours daily on these platforms. This high level of social interaction and the users' strong desire to flaunt their wealth present lucrative monetization opportunities for social applications.

Filling the Market Gap

A majority of foreign social media companies, including Newborn Town, have successfully filled this market gap by catering to the young population's structure, high entertainment demands, keen interest in social networking, and willingness to pay. These companies have tailored their social products to meet market needs, resulting in rapid market performance improvements and demonstrating their global potential.

According to Newborn Town's 2023 annual result, the company achieved a total revenue of approximately 3.308 billion yuan, an 18% year-over-year increase. The net profit was around 761 million yuan, a 165% year-over-year increase. Adjusted EBITDA reached 675 million yuan, up 80% year-over-year. The net profit attributable to shareholders was 513 million yuan, reflecting a 294% year-over-year increase.

Key Determinants to NBT's Success

Innovation and localization strategies play a significant role in Newborn Town's success. For instance, MICO, Newborn Town's flagship social product, has its interface customized to reflect Middle Eastern cultural features, using symbols like falafel and hummus to encourage user engagement.

Additionally, Newborn Town has designed diverse paid features within its apps to meet the specific demands of Middle Eastern users. For example, TopTop allows users to chat and play Dominoes and Ludo with others in online virtual rooms, catering to their entertainment and socializing needs at once. These localized features have improved user interaction and increased customer retention.

Besides apps that combine social networking and gaming scenarios, live voice chat platforms are also viral in the MENA region. As of September 2023, eight voice chat room apps were among the top 100 global entertainment apps in terms of daily revenue.

YoHo, Newborn Town's flagship audio-based social product, has gained immense popularity in the MENA region due to its tailored features. These features cater to some users' unwillingness to show their faces during online social networking, providing a platform for interaction without compromising modesty.

Recognizing the "chatty" nature of MENA users, YoHo introduced the "family" function, enabling like-minded individuals to form online communities and interact more closely.

Future Prospects

Mordor Intelligence projects the Middle Eastern media and entertainment market to grow from $42.72 billion in 2024 to $66.99 billion in 2028. Undoubtedly, this trend has opened a new chapter for foreign tech companies like Newborn Town to pursue opportunities and capture market share in the MENA region.

Newborn Town's success in the MENA region would not have been possible without its diverse and innovative product offerings. As technology evolves, Newborn Town will need to continue iterating its products to tackle future challenges and maintain its competitive edge.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Unlocking Success: How Newborn Town Dominates the MENA Social Networking Market

GENEVA, April 4, 2025 /PRNewswire/ -- Hublot marked the 20th anniversary of its iconic Big Bang model with a memorable evening and first ever encounter of its ambassadors Kylian Mbappé and Usain Bolt at the Geneva Arena, as part of the Watches & Wonders fair. This unforgettable celebration was a tribute to Hublot's trailblazing spirit and an ode to the brand's "Art of Fusion".

Last night, Hublot brought together the international elite of watchmaking, sport, gastronomy and music to celebrate the 20th anniversary of the Big Bang, the watch that revolutionised contemporary Swiss watchmaking. The event highlighted the many facets of the world of Hublot, truly sensorial experiences. Chefs and brand ambassadors Anne-Sophie Pic, Clare Smyth, Yannick Alléno, Eneko Atxa and Andreas Caminada boast a combined total of 43 Michelin stars between them; these five culinary masters put on an unprecedented gastronomic performance as they prepared personalised signature dishes created especially for the anniversary. Each chef worked live in their own space, creating culinary delights which were a treat for the guests' eyes and taste buds.

Julien Tornare, CEO of Hublot, welcomed the guests with a moving speech recounting the Big Bang's two decades of phenomenal success. "Our icon, the Big Bang, has redefined the codes of contemporary watchmaking," he said. "Twenty years on, celebrating its revolutionary mindset, the Big Bang continues to embody the boldness, innovation and pioneering spirit for which Hublot is renowned. It was such an emotional moment to have our Hublot Family united on this unprecedented occasion".

The evening continued with a breathtaking performance by master mentalist and friend of the brand, Lior Suchard, who stunned the audience. Among the guests present were a host of Hublot ambassadors and friends, including football champion Kylian Mbappé, the world's fastest man, Usain Bolt, professional sailor and 3 times Vendée Globe finisher, Alan Roura, world champion sprinter, Mujinga Kambundji, and head coaches for the France and Portugal football teams Didier Deschamps and Roberto Martinez.

The Geneva-born, New York-based DJ, producer and multi-instrumentalist Alissia then ignited the room with a vibrant set. Her unique style, a blend of funk, R&B and pop, set the stage perfectly for the highlight of the event: A performance by Mika. Hublot invited the Lebanese-American-British artist famous for his numerous hits to celebrate this special anniversary, and the star duly delivered a dazzling performance in an electric atmosphere. The party went on until the early hours of the morning, with Alissia returning to the decks for a high-energy DJ set that had guests dancing the night away.

A true creative canvas, the Big Bang has set the stage for two decades of breathtaking ingenuity, enabling the introduction of new materials, rethinking traditional mechanical complications and transcending the barriers between watchmaking and art.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

BIG BANG NIGHT: KYLIAN MBAPPÉ AND USAIN BOLT JOIN HUBLOT IN THE CELEBRATION OF THE 20 YEARS OF ITS ICONIC MODEL

BIG BANG NIGHT: KYLIAN MBAPPÉ AND USAIN BOLT JOIN HUBLOT IN THE CELEBRATION OF THE 20 YEARS OF ITS ICONIC MODEL

BIG BANG NIGHT: KYLIAN MBAPPÉ AND USAIN BOLT JOIN HUBLOT IN THE CELEBRATION OF THE 20 YEARS OF ITS ICONIC MODEL