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All-New Immersive Indigenous Experience, Sunrise Journeys, Premieres at Uluṟu

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All-New Immersive Indigenous Experience, Sunrise Journeys, Premieres at Uluṟu
Business

Business

All-New Immersive Indigenous Experience, Sunrise Journeys, Premieres at Uluṟu

2024-07-31 21:15 Last Updated At:21:35

High res. images and video available for download here

ULURU, Australia, July 31, 2024 /PRNewswire/ -- Sunrise Journeys, the all-new immersive Indigenous laser, light and sound show that celebrates connection to Country has premiered in the spiritual heart of Australia — Ayers Rock Resort, Uluṟu.

The early morning sensory experience transforms the desert landscape into a giant canvas the size of three football fields (200m by 300m), as a modern Indigenous artwork is interpreted into a kaleidoscope of colour and sound using state-of-the-art animation technology that showcases the artistic expertise of Aṉangu — the Traditional Owners of Uluṟu.

The two-hour story-telling experience sets the scene for nature's most spectacular show — the dawn of a new day as Uluṟu glows fire-ember red.

Art, Nature and Culture – A Modern Homage:

A deep understanding and appreciation of the natural environment is intrinsic to Aṉangu culture.

Central to Sunrise Journeys is a bespoke painting created by three renowned female Aṉangu artists — Selina Kulitja (Maruku Arts), Denise Brady (Kaltukatjara Art), and Valerie Brumby (Walkatjara Art).

Titled Ngura Nganampa Wiru Mulapa, which translates from Pitjantjatjara to English as "our Country is truly beautiful", the painting depicts a modern telling of the artists' shared connection to these lands. During Sunrise Journeys, this painting is interpreted on the desert landscape using laser, light and video projections, while narration from the artists themselves enhances guests' understanding of the rhythms of the natural world.

Denise Brady, Kaltukatjara Art, says of the Sunrise Journeys collaboration: "Our hearts burn with passion to share our Country and knowledge with the world. We have created Sunrise Journeys to invite people into our culture and share our way of life."

The accompanying musical score is composed by local Aṉangu musician, Jeremy Whiskey, from Indulkana community in the Aṉangu Pitjantjatjara-Yankunytjatjara Lands.

Cutting-Edge Tech in the Outback

The group's creative efforts have been brought to life by renowned Australian visual experience team Mandylights. World-leaders in light artistry, the organisation has illuminated iconic landmarks such as the Sydney Harbour Bridge as well as creating the large-scale "Dark Spectrum" installation for Sydney's Vivid 2024. Other famous projects include the Backstreet Boys' Las Vegas residency, Dubai New Year's Eve, and the Chayong International Light Festival in Beijing.

As one of the world's most remote locations, the landscape of Uluṟu brings both unique challenges and opportunities for technological artistry. At a sustainably constructed open-air amphitheatre, six 30w lasers, seven 12kw projectors and 30 bright field lights work in tandem to tell a spectacular visual story. Meanwhile a state-of-the-art audio-surround system with spatialised audio tracks gives audiences the sensation of being completely immersed or surrounded, as they would in a movie theatre.  

To create the stunning visuals, Mandylights designers traced a high-resolution photograph of the painting by hand and divided it into over 170 digital "pieces". These were animated with video and laser software to match the music's pace and artists' narration.

"When the audience witnesses finches emerge from the bush plants, a flock of cockatoos rise in laser lights, and the rippling lines of dry creek beds and sand dunes, they are seeing elements from the original artwork brought to life with the latest animation technology," says Richard Neville, CEO, Mandylights.

Respecting Indigenous Cultural Intellectual Property

The modern yet culturally rich encounter expands on Ayers Rock Resort's commitment to community engagement, leadership and respectful tourism. The company set an industry benchmark for Indigenous collaboration and respecting Indigenous Cultural Intellectual Property (ICIP) with the launch of Wintjiri Wiru in May 2023, and Sunrise Journeys continues this commitment.

Matt Cameron-Smith, CEO of Voyages Indigenous Tourism Australia (operators of Ayers Rock Resort, Uluṟu): "Sunrise Journeys elevates our commitment to authentic, meaningful and responsible cultural tourism. It's a real honour and privilege to be able to work with leading artists of the region and share their unique connection to the natural environment."

"For thousands of years, art has played such an important part in telling Aṉangu stories and keeping culture strong. Artwork painted in this region now hangs in galleries all over the world, so we're thrilled to be able to showcase this piece in such a unique way – here, in its desert home. "

"We're grateful to Denise, Selina, Valerie and Jeremy for sharing their art with the world, and for the opportunity to deepen visitors' appreciation for Aṉangu culture and the natural beauty of Uluṟu."

Commencing 1 August 2024, the daily, two-hour Sunrise Journeys experience is priced at AUD$125 per adult and AUD$75 per child. It includes return coach transfers and a seasonal breakfast, with the 2024 menu featuring delights like Quandong Chia and Coconut Pudding; Smoked Kangaroo, Vintage Cheddar and Bush Tomato Croissant; and Australian Chai tea. Sunrise Journeys is timed conveniently before flight schedules to allow guests to fit in a morning tour even on departure day.

The new experience delivers even more options for a visit to Uluṟu, with over 100 tours and experiences now on offer — including Wintjiri Wiru, the award-winning nightly show that sees 1000 drones to tell an ancestral chapter of the Mala story; Field of Light by world renowned artist Bruce Munroe; and the recently hatted dune-top fine-dining experience, Tali Wiru.

For more information, visit your local travel agent, www.ayersrockresort.com.au or phone 1300 134 044.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

All-New Immersive Indigenous Experience, Sunrise Journeys, Premieres at Uluṟu

All-New Immersive Indigenous Experience, Sunrise Journeys, Premieres at Uluṟu

PolicyStreet gives back to Malaysians who supported their growth by offering FREE road tax to all Proton and Perodua car owners renewing their car insurance.

KUALA LUMPUR, Malaysia, Sept. 9, 2024 /PRNewswire/ -- "Berkereta jenama negara, megah menyusur di jalan raya"— an iconic lyric that resonates with every Malaysian, evoking national pride with every rendition. This Malaysia Day, PolicyStreet turns that pride into a tangible benefit. PolicyStreet continues its Betul-Betul FREE Road Tax campaign, offering all Malaysians driving national cars FREE road tax when renewing their car insurance on 12 and 13 September.

The Betul-Betul FREE Road Tax campaign showcases PolicyStreet's gratitude to Malaysians who have supported its journey from humble beginnings to becoming a leading insurtech in the nation. Malaysians' support has been crucial in embracing "alam cyber teknologi terkini" and enabling companies like PolicyStreet to thrive.

"'Keranamu kami mendakap tuah'— Without the support of Malaysians, PolicyStreet would not have achieved the successes it enjoys today. Beyond our embedded insurance solutions serving the underserved, PolicyStreet is committed to giving back to the community and improving financial resilience in the region, says Yen Ming Lee, Co-founder and Group Chief Executive Officer of PolicyStreet. 

Building on the success of the Betul-Betul FREE Road Tax campaign launched in conjunction with Merdeka Day, Malaysians can once again benefit from free road tax by visiting PolicyStreet's car insurance renewal portal at car.policystreet.com. Users can simply select the road tax renewal add-on at checkout, no promo code needed.

Held from 28 to 29 August, the first Betul-Betul Free Road Tax campaign offered Malaysians free road tax in conjunction with Merdeka Day, no strings attached. The campaign saw close to 10,000 car insurance quotes generated, reflecting the strong community support for PolicyStreet's initiatives.

Looking ahead, PolicyStreet remains dedicated to enhancing its insurance solutions and services for underserved communities. As part of this commitment, the company pledges to offer the 'Cheapest Road tax in Town', offering up to 70% discounts on road tax for every car insurance renewal. The bold promise, available from 14 September onwards, ensures that all Malaysians benefit from PolicyStreet's cost-effective insurance solutions. 

If you're behind the wheel of a Proton or Perodua, don't miss out on this chance to enjoy FREE road tax this Malaysia Day. For Malaysians who want to take advantage of this promotion but don't need to renew their car insurance just yet, stay tuned for the Cheapest Road Tax in Town available from 14 September onwards. Show your Malaysian pride and grab your free road tax from PolicyStreet today!

For the complete media kit with visual assets and spokespersons' photos, please click the link HERE.

About PolicyStreet

PolicyStreet is a regional full-stack insurance technology (insurtech) group of companies providing cutting-edge digital insurance solutions to businesses and consumers in Southeast Asia and Australia.

PolicyStreet works directly with over 40 life, general, and Takaful providers globally to offer a comprehensive range of products and services, which includes but is not limited to embedded insurance, customised employee benefits, financial advisory and aggregation of insurance, as well as the development of digital solutions to make insurance purposeful and simple for businesses and consumers.

As a licensed Reinsurer, General Insurer and Takaful Operator by the Labuan Financial Services Authority (LFSA), an approved Financial Adviser and Islamic Financial Adviser by Bank Negara Malaysia (BNM), and a licensee of the Australian Financial Services License by the Australian Securities and Investments Commission (ASIC), PolicyStreet is able to underwrite, customise policies, and provide unbiased advice to its clients and partners worldwide.

PolicyStreet is backed by the Malaysian sovereign wealth fund, Khazanah Nasional Berhad, and serves over 5 million customers with over US$ 10 billion in sum insured. In 2024, PolicyStreet was recognised as "Fintech of the Year" at The Asset's Triple A Digital Awards and ranked as the second-highest Malaysian company in the "High-Growth Companies in Asia Pacific 2024" list by Statista and The Financial Times.

For more information, please contact:
Sabrina Chong
Corporate Communications Manager, PolicyStreet
sabrina@policystreet.com
+6012 206 6375

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Keranamu Malaysia -- PolicyStreet Offers FREE Road Tax to All National Cars for Malaysia Day

Keranamu Malaysia -- PolicyStreet Offers FREE Road Tax to All National Cars for Malaysia Day

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