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New occupations emerge amid China's booming livestreaming industry

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      China

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      New occupations emerge amid China's booming livestreaming industry

      2024-08-02 16:48 Last Updated At:17:07

      As China's e-commerce sector develops rapidly, the livestreaming industry has ushered in a period of rapid growth, with increased demand for talent and the creation of more than 30 new occupations within the industry.

      According to the data from the Annual Report on China's Internet Audiovisual Service Development, as of December 2023, the number of short video accounts across all applications had reached 1.55 billion, with 15.08 million professional live streamers. The demand for talent in this industry has increased significantly, with a current talent gap of 8 million which is projected to rise to 19.4 million by 2025.

      "Online livestreaming is among the top occupations, creating many other jobs including internet marketers. Team roles focused on livestreaming sales, product selection, innovation, and promotion may evolve into new job opportunities in the future," said Fan Wei, a researcher at the Chinese Academy of Personnel Science.

      Data showed that those born between 1980 and 2000 have become the major force in this trend, with people born in the 1980s and 1990s accounting for 31 percent and 27 percent of the total workforce, respectively.

      An emerging occupation is live-streaming recruiter, which has become a new trend in employee hiring. To provide job seekers with a better understanding of potential jobs, live-streaming recruiters create livestreaming rooms that replicate actual workplaces.

      "They will instantly know their work environment once they come to my channel. For example, I tell them that workers at a wheel hub plant will earn around 6,000 to 10,000 yuan (about 832.5 to 1,387.5 U.S. dollars)(per month). Seeing the uniform and the workplace setup helps them get a personal feel," said Yan Wei, a livestreaming recruiter.

      Livestreaming recruiters bridge the gap between employers and employees by conducting audits and verifying qualifications before matching candidates with suitable employers.

      "The live recruiting team classifies enterprises based on their qualifications. For instance, some enterprises have high employment rates but low retention. We need to conduct market research beforehand and screen employers to ensure we are responsible for job seekers," said Yan.

      New occupations emerge amid China's booming livestreaming industry

      New occupations emerge amid China's booming livestreaming industry

      Next Article

      Trump sworn in as 47th U.S. president

      2025-01-21 03:04 Last Updated At:04:17

      Donald Trump was sworn in as the 47th president of the United States in the Rotunda of the U.S. Capitol at noon on Monday, beginning his second term as he returns to the White House after four years.

      Due to projected cold weather in Washington, D.C., his inauguration ceremony was held indoors -- the first time in four decades.

      Trump took his oath of office administered by Chief Justice John Roberts. Chief Justice usually administers the presidential oath of office, a tradition that has been followed since the first inauguration.

      Trump said in his inauguration speech that American decline ends and "the golden Age of America begins right now."

      In his speech, Trump promised to sign "a series of historic executive orders," including declaring a national emergency at the southern border, enhancing oil and gas production, revoking electric vehicle mandate. He also promised to immediately begin the overhaul of the trade system and "tariff and tax foreign countries."

      Trump pledged to bring down prices, save auto industry, "restore fair, equal and impartial justice," and bring law and order back to U.S. cities.

      Criticizing Democrats' DEI (Diversity, Equity and Inclusion) programs, the newly sworn-in president said this week, he will also end the government policy of "trying to socially engineer race and gender into every aspect of public and private life," and "forge a society that is colorblind and merit based."

      He noted that it will be the "official policy" of the United States government that there are only two genders -- male and female.

      Trump also pledged to build the strongest military the world has ever seen. "We will measure our success, not only by the battles we win, but also by the wars that we end and perhaps most importantly, the wars we never get into," Trump said, adding that he will be a peacemaker and unifier.

      The president reiterated that he will change the name of the Gulf of Mexico to the Gulf of America, and will take back the Panama Canal.

      In addition, Trump said that he will, for the second time, pull the United States out of the landmark Paris Agreement on climate change.

      Moments before Trump's swearing-in, JD Vance was sworn in as the vice president.

      Trump sworn in as 47th U.S. president

      Trump sworn in as 47th U.S. president

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