China Media Group (CMG) and Spain's LaLiga on Tuesday signed a copyright agreement for broadcasting rights in the Chinese mainland and Macao, with all CMG media platforms eligible to air LaLiga matches this season.
According to the agreement, CMG will own the new period of LaLiga's broadcasting rights.
Shen Haixiong, deputy head of the Publicity Department of the Communist Party of China Central Committee and president of CMG and LaLiga president Javier Tebas signed the agreement in Beijing.
Tebas said he was delighted to establish a partnership with CMG to bring the unique passion of LaLiga to Chinese fans through the most influential media platform in China, and that the cooperation also fits perfectly with Spain's diplomatic efforts to deepen ties with China.
Shen said that CMG attaches great importance to the cooperation with LaLiga.
Following the signing of the memorandum between the two sides in July this year, this partnership will promote the development of the football industry and football culture of both nations, said Shen.
China Media Group, Spain's LaLiga sign agreement on broadcasting rights
The rising popularity of Guochao, also known as the trend of "China-chic", has contributed to a consumption boom and more diversified consumption scenarios ahead of the Mid-Autumn Festival.
China-chic refers to fashion trends native to China, which incorporates unique native cultural elements into the latest trends.
For this year's Mid-Autumn Festival, the brand-new event "The Empress's Mid-Autumn Feast" at the Mingtang Tiantang Scenic Area in the National Archaeological Site Park of Sui-Tang Luoyang City in central China's Henan Province has attracted many visitors.
Through interactive experiences such as the performance of court music and dance, and the Empress Wu Zetian bestowing incense, it recreated the Mid-Autumn Festival celebrations in the Tang Dynasty (618-907) palace, allowing visitors to fully immerse themselves in the festive atmosphere of the holiday.
The "Hanfu craze" in Luoyang City has led to an increase in the number of tourists visiting scenic spots and has extended the overall economic chain. This trend has boosted the popularity of services such as Hanfu rental, makeup and styling, and professional photography, making them widely popular.
In Luoyang's Luanchuan County, activities such as the "Fairy Palace Moon Viewing Party" at the peak of the Laojun Mountain, which stands over 2,000 meters above sea level, have driven a surge in business for the Hanfu stores at the mountain's summit, leading to a peak in consumer activity.
"This year's Mid-Autumn Festival is witnessing an increase of over 50 percent in Hanfu rentals and sales, as well as travel photography services, compared with the same period last year. With such beautiful scenery as a backdrop, the demand for traditional China-chic consumption remains strong," said Jin Ge, owner of a Hanfu store atop the Laojun Mountain.
Driven by the rise of China-chic, creative cultural products are continuously updated with new offerings.
At a glazed glass workshop in Zibo City, east China's Shandong, skilled workers were busy crafting creative glassworks featuring lively jade rabbits, a symbol of the Mid-Autumn Festival.
As soon as the products hit the market, they quickly became popular both online and offline.
"While inheriting tradition, we've been exploring something new, developing creative products that better meet current market demands, thus winning the favor of a wide range of consumers," said Liu Jianhua, deputy general manager of Xiye Workshop.
The Mid-Autumn Festival, celebrated on the 15th day of the eighth month in the Chinese lunar calendar, is a cherished occasion for family reunions in China. It falls on September 17 this year.
China-chic boom fuels consumption for Mid-Autumn Festival
