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Merlin Entertainments Group's Madame Tussauds Hong Kong: Actor Hyun Bin's New Wax Figure Unveiled with Secrets

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Merlin Entertainments Group's Madame Tussauds Hong Kong: Actor Hyun Bin's New Wax Figure Unveiled with Secrets
Business

Business

Merlin Entertainments Group's Madame Tussauds Hong Kong: Actor Hyun Bin's New Wax Figure Unveiled with Secrets

2024-09-13 11:42 Last Updated At:12:05

Feel the Pulse: Syncing Moments with His Heartbeat

HONG KONG, Sept. 13, 2024 /PRNewswire/ -- Madame Tussauds Hong Kong, a brand under the Merlin Entertainments Group, is delighted to announce the debut of acclaimed Korean film and television superstar Hyun Bin at the attraction. This talented and charming actor will join the extensive collection of Korean celebrity wax figures in Madame Tussauds Hong Kong as the newest addition to the world's largest K-Wave zone.

Hyun Bin is known for starring in several well-loved Korean TV series like My Lovely Sam Soon and Secret Garden. Crash Landing on You stands out as his most popular work, reaching audiences across Asia as a cultural icon for Korean culture. For this role, he received several awards including a Baeksang Arts Award for Most Popular Actor and an APAN Star Award. Partnering with Madame Tussauds Hong Kong marks another milestone in his career.

Known for frequently changing his look to match his roles, Hyun Bin's wax figure portrays him in a sophisticated grey suit, right hand casually tucked into his pocket, exuding a refined and gentlemanly presence. The figure meticulously captures his deep gaze and distinctive facial features. Standing beside the Hyun Bin wax work gives you a sense of being dwarfed by the life-like figure.

With surprises prepared for fans, Hyun Bin's wax figure is placed in a Myeongdong street scene. What's even more exciting is that as visitors approach the wax figure, they can hear Hyun Bin's heartbeat getting louder. It feels just like the lifelike moments in a romantic Korean drama, bringing the story to life right in front of them.

Wade Chang, General Manager of Merlin Entertainments Hong Kong, said, "As the world's largest collection of Korean celebrity wax figures, Madame Tussauds Hong Kong has always tried to embrace the growing popularity of Korean pop culture and enhance our position as a must-visit destination for K-Pop fans and cultural enthusiasts. Through the partnership with Korean Cultural Center, we will now also be able to bring more ever-evolving and trendy elements to visitors, and elevate their overall experience."

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Merlin Entertainments Group's Madame Tussauds Hong Kong: Actor Hyun Bin's New Wax Figure Unveiled with Secrets

Merlin Entertainments Group's Madame Tussauds Hong Kong: Actor Hyun Bin's New Wax Figure Unveiled with Secrets

Merlin Entertainments Group's Madame Tussauds Hong Kong: Actor Hyun Bin's New Wax Figure Unveiled with Secrets

Merlin Entertainments Group's Madame Tussauds Hong Kong: Actor Hyun Bin's New Wax Figure Unveiled with Secrets

LOS BAÑOS, Philippines, Jan. 21, 2025 /PRNewswire/ -- The International Rice Research Institute (IRRI) and smart agriculture technology leader XAG are set to accelerate agricultural automation and innovation in the Philippines through digital agriculture and precision farming using drone technology.  Through a Memorandum of Understanding (MOU), IRRI and XAG will collaborate to validate the application of smart agriculture technologies in rice-based cropping systems through experimentation and research.

XAG, through its Philippine partner Agridom, has donated agricultural drones to the International Rice Research Institute (IRRI) to support its mission of advancing precision agriculture and sustainable farming practices. Agridom pioneered the introduction of XAG agricultural drones in the Philippines, bringing cutting-edge technology to local farmers and institutions. This collaboration with IRRI demonstrates Agridom's unwavering commitment to driving agricultural innovation and empowering the sector with tools that enhance productivity and sustainability.

"Drones have been increasingly used for high throughput phenotyping, crop monitoring, improving agricultural productivity, and supporting precision farming. By providing efficient tools for crop monitoring, precision input application, and data-driven decision-making, drones provide the potential to significantly reduce costs and increase yields, optimizing resource use and minimizing environmental impact," explained IRRI Senior Scientist and Digital Agriculture and Precision Farming Lead Engr. Steve Klassen.

This meant that drones could rapidly provide measurements of traits related to growth, yield, and stress adaptation. This technology is particularly valuable to smallholder farmers who must improve their productivity and reduce production costs to be competitive and stay in business in response to climate change, labor shortages, and higher input costs.

However, drone adoption in the Philippines is hindered by limited access to technology, lack of standard protocols, financial resources, and regulatory constraints. "To overcome these challenges, we need a comprehensive approach that involves targeted training, guidelines for best practices, financial incentives, and supportive government policies.", Klassen said.

Klassen's team is also working with the Philippine Department of Agriculture (DA) - National Program, Philippine Rice Research Institute (PhilRice), and their allied bureaus on the Drones4Rice Project, which aims to streamline and standardize drone protocols for applying seeds, fertilizers, and pesticides in the Philippines. The donated drones will support the ongoing Drones4Rice project and other IRRI global initiatives on sustainable farming and digital accelerators.

"IRRI is a key research and technology partner in the Philippines, and through this effort, we hope to contribute to the country's agricultural competitiveness through drone-based technologies." shared XAG Head of International Business Wei Tong. "XAG's agricultural drones can be applied to various precision farming scenarios, specifically but not limited to direct seeding, pesticide spraying, fertilizer operation, and remote sensing. We hope to expand our engagements abroad to strengthen global food security and tackle climate change, as rice is the primary staple food that feeds over half of the world's population.", Tong shared.

Beyond this collaboration, XAG is also a member of the IRRI-led Direct Seeded Rice Consortium (DSRC), which promotes direct seeding methods in rice cultivation by developing technologies and training farmers to adopt sustainable farming practices.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

IRRI and smart agriculture technology leader XAG collaborate to promote digital agriculture and precision farming in the Philippines

IRRI and smart agriculture technology leader XAG collaborate to promote digital agriculture and precision farming in the Philippines

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