The China Media Group (CMG)'s Mid-Autumn Festival Gala is set to dazzle audiences with an innovative presentation of traditional Chinese culture, integrating distinctive Chinese aesthetics into its eye-catching stage and costume designs.
The annual gala broadcast, also known as "Qiuwan" in Chinese, is being staged in Shenyang in northeast China's Liaoning Province, and is scheduled to be aired at 20:00 Tuesday, on the evening of the Mid-Autumn Festival, celebrating the traditional moon-themed festival.
Hosts and performers will appear at the gala adorning an array of Chinese-style clothing, featuring embroidery, knot button, stand-up collar and diagonal plackets.
"I like today's costume very much. It's pastel pink, which is very gentle, and it has embroidery on it. I sing the song in a pavilion by the water, just like presenting a beautiful painting to the audience," said Jin Chen, an actress and a performer at the gala.
In addition, ancient Chinese paintings will be presented to viewers with the help of artificial intelligence and other media technologies, creating a visual treat to those tuning in from around the world.
"The special effects presented with digital 3D modeling will allow the audience to feel like they are right at the scene. This provides a medium for our projection to present a multi-layered picture. By combining the Chinese aesthetics and the modern twists with such patterns, [3D] modeling and stage settings, we hope to integrate these Chinese elements into the stage creation and present it to the Chinese people around the world," said Wang Chen, chief stage design of the gala. The gala will take place at the picturesque Dingxiang Lake Park, situated by Shenyang's largest urban lake, combining traditional Chinese culture with the local color and charm of the city, and will be available to watch via various CMG channels and on other new media platforms.
The Mid-Autumn Festival is a traditional annual festivity in China with a history dating back more than a millennium. It centers around the moon and a good harvest, and is a time for family members and friends to reunite, eat mooncakes, and appreciate the full moon.